Economics&Education

5

Authors: Andrii Chuzhykov, Viktoria Chuzhykova

The proposed article is devoted to the study of peculiarities of the economization of media education of the global economic environment. The authors insist on the hierarchy of a creative model that encompasses school media literacy, university education, and lifelong learning. An important problem of interdisciplinary research, which can be solved by involving specialists in creative business, international economics, law, psychology, theory of media communications, management, is raised. The researchers conducted a comparative analysis of sectoral, evolutionary, security approaches to the study of globalization trends, as well as to identify country differences in state and supranational support for media education, media literacy, and media professionalism. Direct and indirect financial instruments of support of educational processes in the media were established and the features of regional approaches to monitoring the state and trends of the dynamics of media education were revealed. The attention is paid to the institutionalization and collaboration of media companies in the EU countries. Significance of the system of preventive measures, in particular, blocking of negative content in the media sphere is analyzed. The peculiarities of the EASA National Policy Platform and its relations with the participating countries of the mechanisms and instruments of interaction have been revealed in the EU. The authors insist on the great importance of the creative institutes of research and the implementation of media and educational strategies of the community. A dynamic model of media specialist training in the new conditions of the information society has been developed.

6

Authors: Volodymyr Pylypchuk, Arutiun Papoian

The article analyses the main aspects of the philosophy, methodology and tool of marketing in socio-economic development of cities in Ukraine. The attention is focused on perceived deficiencies in the study area. Reviewed basic information on the implementation of marketing principles in the development of cities of Ukraine. Revealed questions the need to define, first of all, the development strategy of the city, and then the formation of the marketing strategy and its implementation. The study highlighted the complexity of the concept of development of the city, which is not limited only to the growth of economic potential. The conclusion about necessity of use of experience of European countries in the use of marketing in the formation of the concept of development of cities of Ukraine. Focused attention on the fact that the leading role in shaping the development of cities, the use of local resources and enhancement of endogenous potential of the city is given primarily to local authorities. It is found that for the application of marketing in the time of the development of cities in Ukraine need professional and highly qualified team that will deal with these issues. Also drawn attention to the fact that Ukraine, unfortunately, cannot boast of a system of scientific researches in the field of marketing of the city. And their effective implementation. Local authorities in this sphere are chaotic because they have no clear understanding of a systematic approach to the planning and development of the city. The experience of leading European countries in the use of marketing methodologies and techniques in the elaboration of development plans of cities. It is found that the governments of many countries have used marketing tools in the implementation of programmes to combat alcoholism, Smoking and drug abuse, energy conservation, compliance with traffic rules, the decision of problems of the uneven distribution of productive forces, the regulation of the tourism industry, the use of marketing to enhance socio-economic development, improving the competitiveness of the region and implementation of investment planning, etc. The necessity of applying the European experience of marketing in the formulation of plans for development of cities and regions of Ukraine, as well as the development and implementation of a comprehensive system of measures by local authorities in partnership with other stakeholders, which should consist in: developing a development strategy; identification of local advantages and unique territorial features; developing effective marketing strategies; development of local infrastructure; dissemination of educational programs; creation of organizational structures for marketing; forming partnerships; creation of an effective network of information and communication sphere, etc. In general, it is concluded that marketing in local self-government helps to understand the economic and social interests of citizens, because the realization of these interests is the ultimate goal of the activity of all authorities and the state as a whole, and contributes to the formation and development of cities not only in Ukraine, but also in all over the world.

7

Authors: Tetiana Mayorova, Iryna Petrenko, Iaroslav Shevchuk

The article contains current analytical review of global project financing market. Some issues on economic essence of project financing were covered. It was determined that project financing is a modern financial tool with a strong potential in providing the economy with financial resources for its development. The authors researched dynamics of the global project finance market, identified its main trends and causes of changes. It was found that the global market of project financing is sufficiently volatile with some positive trends during last years. Besides, regional peculiarities of development of the project financing market were determined, the projects which are of the greatest interest to its participants were identified. It helped to make a conclusion that the development of the world project financing market highly depends on the successfulness and scale of the projects that are active in a corresponding state. The authors also found that the most priority economic sectors include power, oil and gas, transportation, leisure and property, mining. Based on the collected data, authors made their forecasts about the development of the global project financing market in 2019. They also identified the factors that impede the development of the project financing market in Ukraine. Proposals for intensification of project financing were made, in particular by developing relevant regulatory documents and establishing a national development bank.

11

Authors: Oleh Khymenko

Basing on decomposition of the terms of "innovation", "innovation activities", "economic development", "economic growth", "development", "growth": the differences between the terms of "innovation activities development" and "innovation development" are discussed; there is stressed on the probable occurrence of the complementary couples such as "business process / product" in the process of a firm’s transition to innovation activities. The "Matrix of "development / growth" of the firm in market economy" is proposed for consideration. Basing on the principles of the institutional economy, here we considered the innovation activities development, its external and internal factors. It is noted that the institutional environment (as a part of the innovation activities environment) and the consumer are the key external factors for its development at the microeconomic and macroeconomic levels. The innovation activities peculiarities are described: at the microeconomic level as the implementation of the "innovation life cycle" stages, and at the macroeconomic level as the implementation of the "national innovation system" development process. Given that activities in both cases is subject to certain conditional rules: the notions "innovation life cycle" and "national innovation system" is proposed to be considered as established concepts, attribute them and the new concept "national innovation system as an environment for supporting the innovation life cycle" to socio-cultural institutional environment of the innovation activities development. An imaginary three-dimensional "space of action" for a firm with the following directions was introduced: "courage", "trust", "profit", using which the appropriate model of behavior for an innovation-active firm and appropriate roles is proposed; the expected ranges of activities for a firm is defined for each direction. The importance of network structures in innovation activities as an environment with a high degree of trust among its participants is discussed. In the frameworks of "space of action" we consider the innovation ecosystem as a network formation, and propose the "innovation ecosystem" concept as another socio-cultural institution, which is a part of the institutional environment of the innovation activities development. The narrative was chosen as a recipe of building trust among the participants in innovation activities. The main components of the innovation activities environment are stratified into three imaginary screens (such as "reality", "images", "rules"), which are located in parallel to the planes formed in the frameworks of the firm’s activities in the imaginary "space of action" (such as "physical", "mental", and "economic", respectively). The prospects for application of the proposed theoretical model an innovation-active firm’s behavior in the imaginary "space of action" are outlined.