Economics&Education

5

Authors: Andrii Chuzhykov, Viktoria Chuzhykova

The proposed article is devoted to the study of peculiarities of the economization of media education of the global economic environment. The authors insist on the hierarchy of a creative model that encompasses school media literacy, university education, and lifelong learning. An important problem of interdisciplinary research, which can be solved by involving specialists in creative business, international economics, law, psychology, theory of media communications, management, is raised. The researchers conducted a comparative analysis of sectoral, evolutionary, security approaches to the study of globalization trends, as well as to identify country differences in state and supranational support for media education, media literacy, and media professionalism. Direct and indirect financial instruments of support of educational processes in the media were established and the features of regional approaches to monitoring the state and trends of the dynamics of media education were revealed. The attention is paid to the institutionalization and collaboration of media companies in the EU countries. Significance of the system of preventive measures, in particular, blocking of negative content in the media sphere is analyzed. The peculiarities of the EASA National Policy Platform and its relations with the participating countries of the mechanisms and instruments of interaction have been revealed in the EU. The authors insist on the great importance of the creative institutes of research and the implementation of media and educational strategies of the community. A dynamic model of media specialist training in the new conditions of the information society has been developed.

6

Authors: Volodymyr Pylypchuk, Arutiun Papoian

The article analyses the main aspects of the philosophy, methodology and tool of marketing in socio-economic development of cities in Ukraine. The attention is focused on perceived deficiencies in the study area. Reviewed basic information on the implementation of marketing principles in the development of cities of Ukraine. Revealed questions the need to define, first of all, the development strategy of the city, and then the formation of the marketing strategy and its implementation. The study highlighted the complexity of the concept of development of the city, which is not limited only to the growth of economic potential. The conclusion about necessity of use of experience of European countries in the use of marketing in the formation of the concept of development of cities of Ukraine. Focused attention on the fact that the leading role in shaping the development of cities, the use of local resources and enhancement of endogenous potential of the city is given primarily to local authorities. It is found that for the application of marketing in the time of the development of cities in Ukraine need professional and highly qualified team that will deal with these issues. Also drawn attention to the fact that Ukraine, unfortunately, cannot boast of a system of scientific researches in the field of marketing of the city. And their effective implementation. Local authorities in this sphere are chaotic because they have no clear understanding of a systematic approach to the planning and development of the city. The experience of leading European countries in the use of marketing methodologies and techniques in the elaboration of development plans of cities. It is found that the governments of many countries have used marketing tools in the implementation of programmes to combat alcoholism, Smoking and drug abuse, energy conservation, compliance with traffic rules, the decision of problems of the uneven distribution of productive forces, the regulation of the tourism industry, the use of marketing to enhance socio-economic development, improving the competitiveness of the region and implementation of investment planning, etc. The necessity of applying the European experience of marketing in the formulation of plans for development of cities and regions of Ukraine, as well as the development and implementation of a comprehensive system of measures by local authorities in partnership with other stakeholders, which should consist in: developing a development strategy; identification of local advantages and unique territorial features; developing effective marketing strategies; development of local infrastructure; dissemination of educational programs; creation of organizational structures for marketing; forming partnerships; creation of an effective network of information and communication sphere, etc. In general, it is concluded that marketing in local self-government helps to understand the economic and social interests of citizens, because the realization of these interests is the ultimate goal of the activity of all authorities and the state as a whole, and contributes to the formation and development of cities not only in Ukraine, but also in all over the world.

7

Authors: Tetiana Mayorova, Iryna Petrenko, Iaroslav Shevchuk

The article contains current analytical review of global project financing market. Some issues on economic essence of project financing were covered. It was determined that project financing is a modern financial tool with a strong potential in providing the economy with financial resources for its development. The authors researched dynamics of the global project finance market, identified its main trends and causes of changes. It was found that the global market of project financing is sufficiently volatile with some positive trends during last years. Besides, regional peculiarities of development of the project financing market were determined, the projects which are of the greatest interest to its participants were identified. It helped to make a conclusion that the development of the world project financing market highly depends on the successfulness and scale of the projects that are active in a corresponding state. The authors also found that the most priority economic sectors include power, oil and gas, transportation, leisure and property, mining. Based on the collected data, authors made their forecasts about the development of the global project financing market in 2019. They also identified the factors that impede the development of the project financing market in Ukraine. Proposals for intensification of project financing were made, in particular by developing relevant regulatory documents and establishing a national development bank.

11

Authors: Oleh Khymenko

Basing on decomposition of the terms of "innovation", "innovation activities", "economic development", "economic growth", "development", "growth": the differences between the terms of "innovation activities development" and "innovation development" are discussed; there is stressed on the probable occurrence of the complementary couples such as "business process / product" in the process of a firm’s transition to innovation activities. The "Matrix of "development / growth" of the firm in market economy" is proposed for consideration. Basing on the principles of the institutional economy, here we considered the innovation activities development, its external and internal factors. It is noted that the institutional environment (as a part of the innovation activities environment) and the consumer are the key external factors for its development at the microeconomic and macroeconomic levels. The innovation activities peculiarities are described: at the microeconomic level as the implementation of the "innovation life cycle" stages, and at the macroeconomic level as the implementation of the "national innovation system" development process. Given that activities in both cases is subject to certain conditional rules: the notions "innovation life cycle" and "national innovation system" is proposed to be considered as established concepts, attribute them and the new concept "national innovation system as an environment for supporting the innovation life cycle" to socio-cultural institutional environment of the innovation activities development. An imaginary three-dimensional "space of action" for a firm with the following directions was introduced: "courage", "trust", "profit", using which the appropriate model of behavior for an innovation-active firm and appropriate roles is proposed; the expected ranges of activities for a firm is defined for each direction. The importance of network structures in innovation activities as an environment with a high degree of trust among its participants is discussed. In the frameworks of "space of action" we consider the innovation ecosystem as a network formation, and propose the "innovation ecosystem" concept as another socio-cultural institution, which is a part of the institutional environment of the innovation activities development. The narrative was chosen as a recipe of building trust among the participants in innovation activities. The main components of the innovation activities environment are stratified into three imaginary screens (such as "reality", "images", "rules"), which are located in parallel to the planes formed in the frameworks of the firm’s activities in the imaginary "space of action" (such as "physical", "mental", and "economic", respectively). The prospects for application of the proposed theoretical model an innovation-active firm’s behavior in the imaginary "space of action" are outlined.

5

Authors: Bekzod Halilov, Jevgenija Dehtjare

The aim of the abstract is to formulate favourable conditions and possibilities for development of ecotourism in Uzbekistan. Statistical data on the level of sustainable development of ecotourism in country is given. The authors make a comparative analysis of ecotourism in both the countries which are considered to be the leaders in this sphere, as well as in the emerging countries such as Uzbekistan. The relevance of this study is determined by the need to promote ecotourism as an important factor in sustainable development and environmental protection. In this article the recent status of ecotourism development and analyses of current economic overview in Uzbekistan are highlighted. As a Silk Road destination, Uzbekistan is underlined as one of the major tourist targets for developing and it has undergone many alters over a short historical period in terms of economic, environmental and social changes in ecotourism industry. On that basis, this work demonstrates the overall internal and external economic perspectives of Uzbekistan. This framework is experienced tests by means of a study to demonstrate the strength of the touristic destination of many historical and ecological touristic sites, which reflect the competitive reality of the United Nations World Heritage Tourism destination in Uzbekistan. The results serve to state out major trends and gaps, which focus on further research on this topic globally, and also, they might be useful in diversifying interventions to alleviate the impacts in ecotourism development. As the result of the research, scientific and practically significant recommendations have also been developed.

5

Authors: Maksym Halchenko

The paper identifies epistemological basis of the concept of Synergetics, the task of which is to cognize the general principles of self-organization in different systems. It discovers the theoretical basis of self-organization processes in various natural, social and technological phenomena, which create a new field in complex systems research. By applying interdisciplinary approach, it is shown that self-developing systems are subject to hierarchic organization of subordinate levels, they are able to create new levels and, hence, to acquire the new entity. It is pointed out that such organization manner requires a new kind of understanding, reasoning, and methodologic reflections. The parameters of sycergistics as a transdisciplinary field, tied with the search of algorithms and patterns of evolution and coevolution of complex systems and being researched in the context of various ontologies are defined. The emphasis is put on the creative content of synergetics, which finds its realization in education. It is proved that the process of education and interaction between student and teacher is a non-linear situation of an open dialogue, of direct and reverse relationship. The paper identifies the essential elements of synergistic reasoning as a realization of creative potential of a human in cognition and educational activity.

7

Authors: Iryna Kalenyuk, Deniss Djakons

The article is analyzed the tendencies and challenges of the development of higher education systems in Latvia and Ukraine. The determinative tendencies of the modern development of the world are globalization, digitalization, networking, virtualization, etc. Under these conditions, there is a colossal increase in the need for higher education. It has the following results: an increase in the number of students, the share of population coverage in higher education and, in general, people with higher education. The systems of higher education in Latvia and Ukraine are developing in line with world trends, increasing their scale and coverage of the population with higher education. The common features in the development of higher education in Latvia and Ukraine are revealed: the increase of the student contingent, the extension of the principles of lifelong learning, the exit of domestic higher education institutions into the international market of educational services, the enhancement of academic mobility and the growth of the number of foreign students. The active positions of both countries in the process of internationalization and the growth of academic mobility are confirmed. Equally important in the context of the research are the tendencies of increasing the number of researchers, increasing the number of patents, as well as increasing the level of interest of the business sector in the financing and implementation of product and process innovations.The main problems in the development of higher education of both countries are identified: insufficient amount of financing, insufficient diversification of sources of funding, poor presence of institutions of higher education in world university rankings, low level of financing of scientific research.

9

Authors: Nataliia Kholiavko

The concept of function and target consent of institutional entities is disclosed as the state and process of interaction between participants in the modernization of the higher education system, which is marked by the presence of mutual interests and needs, and is characterized by the existence of ways to coordinate the achievement of common goals. It is justified in the article that the institutional approach will allow formulating methodological approaches to developing the functional and target consent of the subjects of modernization of the national higher education system in the context of forming its resilience to challenges of the information economy. Despite the number of scientific publications devoted to problems of using the institutional approach in economic research, the institutional aspects of modernizing the higher education system in context of national economy informatization require the in-deep research. The purpose of the article is the development of a model of the functional and target consent of subjects of modernization of the higher education system in the context of forming its resilience to conditions of the information economy. The author developed models of transformation of the institutional order of modernization of the higher education system. It is justified the feasibility of implementation of the model initiated by higher education sector. Implementation of the proposed approach to the transformation of the institutional order of modernization of the higher education system will allow to increase its level of adequacy for business in the context of the information economy formation; diversify funding sources for universities; change the structure of financial support for modernization processes; coordinate the interaction of institutional actors; establish a feedback between the institutes.

11

Authors: Vanessa Joy Z. Judith

This study determined the communication competence, job motivation and teaching performance of the faculty in Carlos Hilado Memorial State College for Academic Year 2015-2016 when taken as a whole and grouped according to sex, civil status, length of institutional service and academic rank and the significant difference and significant relation of communication competence and teaching performance. The descriptive method of research was used in this study. Stratified random sampling was employed in the selection participants. The Communication Competence Descriptive Questionnaire and the Job Motivation Questionnaire were utilized in this study both were validated and reliability tested. The data on teaching performance was provided by the Human Resource and Development Office and it was taken from the Faculty Evaluation Instrument. The Mean, standard deviation and One- Way were employed. The study revealed that: (1) the communication competence of the faculty of CHMSC was “high”; (2) as an entire group, the job motivation of the faculty varies; (3) the teaching performance of the faculty of CHMSC was “very satisfactory”; (4) there was no significant difference that exists between communication competence and civil status, sex, length of institutional service and academic rank; (5)there was no significant difference that exists between teaching performance and civil status, sex, length of institutional service and academic rank; (6)there was no significant relationship that exists between communication competence and teaching performance.