The Problems of Economy

15-21

Authors: Siryk Z. O.

The content and nature of intermunicipal investment cooperation (IMIC) are disclosed in the article. The aim of the article is to study the foreign experience of intermunicipal investment cooperation with a view to further introduction of local self-government into domestic practice. By analyzing and summarizing the scientific works of many scientists, in which the general experience and mechanism of intermunicipal cooperation is considered, the main features of the reasons for the existence and promotion of intermunicipal investment cooperation are revealed. Some foreign practices of the existence of intermunicipal investment cooperation are analyzed. There made a critical analysis regarding the forms of implementation of such cooperation. Features of the mechanism of functioning of various models of such cooperation are revealed. It is substantiated that the intermunicipal investment IMIC is not a fairly common practice and direction of cooperation between territorial communities and their government bodies. The legislation of most of the analyzed countries does not establish clear rules that would administer or regulate IMIC to an extent required by the practice of territorial management and development of territories. It is determined that a large number of forms, models and methods of implementing IMIC, despite even a certain rarity of their application, attests to the most important characteristic feature of it. It is stated that the following forms of IMIC should be considered as the most effective with regard to domestic practice of organization of local self-government and financial flows: establishment of a separate intermunicipal institution (body) authorized to manage or regulate the implementation of investment processes and administration of investment processes by concluding an administrative agreement.

28-35

Authors: Cherkas N. I.

The aim of the article is to study the impact of macroeconomic, technological and institutional indicators on economic growth of countries of Central and Eastern Europe (CEE) using a panel data model. A sample of 12 CEE countries for the period 2006-2015 is analyzed. The following methods are used: 1) ordinary least squares (OLS), 2) fixed effects model (FE); 3) random effects model (RE). As a dependent variable there selected GDP per capita based on purchasing power parity, as an independent one — the exchange rate, export of high- and low-tech products, import of high-tech products, innovations. There used additional control variables: foreign direct investment, government efficiency, human capital, the Gini index, and public debt. The results of the study show that the devaluation of the monetary unit adversely affects the economic growth. Asymmetric results of the impact of high-technology and low-technology exports on GDP are obtained. The development of innovation and the improvement of the quality of human capital demonstrate a positive significant impact in terms of all specifications. The obtained results confirm that European integration supports non-price competition of CEE countries in the world market of high-tech products through participation in production networks of the EU-15.

42-48

Authors: Broyaka A. А.

The article deals with studying the most important macroeconomic indicators characterizing the trends in the social and economic development of Ukraine for the period 2010–2017. Particular attention is paid to the index of nominal and real gross domestic product (GDP), including per capita, and to the factors that restrain its growth. An analysis of inflation processes using the dynamics of price indices (GDP Deflator, Consumer Price Index) is carried out. Furthermore, the problem of unemployment and employment, their impact on GDP dynamics are highlighted. Some aspects of Ukraine’s financial and economic stability are assessed on the basis of analysis of the performance of government debt obligations, balance of payments, and investments. As a result of the conducted research, it is revealed that during the last 2016-2017 there observed a partial stabilization of the socio-economic state of the national economy and its transition to the phase of recovery (in particular, the real GDP growth was 2.5 %, inflation — only 1.3 %, and unemployment — only 0.2 %). However, the analyzed indicators testify to the still relatively low rates of economic recovery caused by the previous loss of production capacities, interbranch and logistics links in the interregional and foreign economic space, restriction of access to energy raw materials, devaluation of the national currency, and growth of investment risks. As a result, the directions of addressing the main unsolved problems for the transition to sustainable economic growth are outlined.

55-61

Authors: Hubarieva I. O.

The aim of the article is to improve the methodological tools for monitoring the implementation of state regulation of national economic security. The approaches to defining the essence of the concept of “national economic security” are generalized. Assessment of the level of national economic security is a key element in monitoring the implementation of state regulation in this area. Recommendations for improving the methodology for assessing national economic security, the calculation algorithm of which includes four interrelated components (economic, political, social, spiritual one), suggests using analysis methods (correlation and cluster analysis, and taxonomy), which allows to determine the level and disproportion of development, can serve as a basis for monitoring the implementation of state regulation of national economic security. Such an approach to assessing national economic security makes it possible to determine the place (rank) that a country occupies in a totality of countries, the dynamics of changing ranks over a certain period of time, to identify problem components, and monitor the effectiveness of state regulation of the national economic security. It the course of the research it was determined that the economic sphere is the main problem component of ensuring the security of Ukraine’s economy. The analysis made it possible to identify the most problematic partial indicators in the economic sphere of Ukraine: economic globalization, uneven economic development, level of infrastructure, level of financial market development, level of economic instability, macroeconomic stability. These indicators have a stable negative dynamics and a downward trend, which requires an immediate intervention of state bodies to ensure the national economic security.

69-86

Authors: Kyzym M. O., Shpilevskyi V. V., Miliutin H. V.

The article substantiates the necessity of the structural and technological modernization of the electricity generation sector of Ukraine in view of the promising directions of technological development of modern energy and the production sufficiency of domestic power engineering. A methodical approach to the selection of priority directions for structural and technological modernization of the Ukrainian electricity generation sector is proposed. The structural shifts in electricity consumption in the country are investigated. The production and consumption of electricity in the country, the specifics of regulation of daily “semi-peak” and “peak” loads, as well as seasonal fluctuations during the year are analyzed. The methods of base-load provision in the united energy system of Ukraine (UES), the level of flexibility of various types of power plants, the distribution of capacities for base-load provision in the UES by types of energy generation are analyzed. Comparison of the main recommended and actual parameters of the energy generation sector based on the data of 2016 is made, and the existence of significant unused reserves of electric power generation is proved. The possibility for optimizing the structure of the energy generation fleet is justified. The main structural measures for eliminating the problems of the national generation of electric power are identified. A comparative structural and technological characteristic of the sphere of electric energy generation is developed. There constructed a matrix of the positioning of technologies for generation of electric power by the adjusted operating expenses and capital investments as well as a matrix of comparison of technologies for generation of electric power by level of their development and level of market development. Comparison of advanced technologies for thermal generation of electric power until 2035 is made. There justified the choice of the list of technologies for electric power generation, which are expedient to introduce at Ukrainian power stations.

95-100

Authors: Korepanov O. S.

The aim of the article is to carry out a thorough study and analysis of different historical aspects in the formation and development of statistics of information and communication technologies (ICT). The history of the origin and the main approaches to defining such concepts as “information and communication technologies”, “information technologies”, etc. are considered. The chronology of covering issues of the ICT development at the World Summits on the Information Society (WSIS) is disclosed. The roles and approaches of the leading international organizations in studying the issues of using and developing ICT, as well as identifying the initiatives on the availability and measurement of ICT statistics are revealed and analyzed. The main goals and main achievements of the Partnership for the statistical measurement of ICT are analyzed. Also, the author of the article has carried out a grouping of interested parties regarding the use of the ICT statistics system at the national level and their content analysis. There carried out a comparative analysis of the data on the use of computers and computer networks, application of modern systems and means of telecommunications and communication, access and use of the Internet in Ukraine and regions of the world. Based on the results of the analysis, the author has formulated the main possible positive changes in the country’s socio-economic development, which are expected as a result of effective application of the latest competitive ICTs in all spheres of public life.

108-114

Authors: Provolotska O. M., Voloshina S. V., Hura O. S.

The article is dedicated to the substantiation, based on world rankings, of top-priority measures for the formation of Ukraine’s investment attractiveness at the present stage of its development. The dynamics of direct foreign investment in the economy of Ukraine for 2012-2017 is analyzed, negative trends of recent years are established. The study of Ukraine’s positions in the main world rankings in 2015-2016 showed no significant positive changes in the country. The analysis of changes in the components of the indexes (subindexes) made it possible to identify factors that hamper the flow of foreign investment in the national economy of the country: the weakness of institutions that must ensure the rule of law, excessive regulation of the economy, concentration of power in the hands of oligarchic clans, significant corruption in the allocation of public funds, incompetent judicial system, etc. It is determined that priority measures should be aimed at eliminating or significantly weakening the influence of these “symptoms”. As a result, it is expected that both Ukraine’s positions in world rankings and activation of foreign investment will be strengthened.

122-134

Authors: Skrypnyk A. V., Namiasenko Y. O., Sabishchenko O. V.

There considered the state of the basic traditional power industries of the Ukrainian economy: hydropower, nuclear, thermal one, which were put into operation as far back as in the time of the planned economy. The analysis of the hydropower industry has revealed its extreme inefficiency in terms of the use of space for the generation of a unit of electricity (1 TWh / year), which makes up 900 sq. km for the cascade of the Dnieper HPPs. This significantly exceeds the figures of the world hydropower industry (53 sq. km). The existence of the cascade of the Dnieper HPPs led to the practical destruction of shipping, as a result of which the country incurs annual losses from USD400 to 700 million. The existing nuclear power industry, whose security state is supported by the EU, is approaching the service life limit of 50 years, which cannot but affects the growth of the accident rate. As regards the existing thermal power industry, it is also approaching the limit of its possible service life and does not meet modern requirements either for input-output energy efficiency, not for the permissible level of pollutant emissions. Consequently, it is necessary to make a transition to the renewable power industry, but its growth rate is much less than is planned in the Energy Strategy. Therefore, the proposed development option will help overcome the onset of a national energy crisis by attracting investments (the increase in emission tax rates and the abolition of VAT for the import of modern equipment for TPPs) in modern efficient thermal power industry and stimulation of renewable power industry by eliminating the maximum power limit for green tariff users and justifying the growth of tariffs for energy in the short term.

142-149

Authors: Bogdan N. M.

Theoretical and methodological approaches to determining and assessing the level of financial and economic security at the regional level are studied. The aim of the article is to improve the methodology for assessing financial and economic security at the regional level based on the study of existing theoretical and methodological approaches, as well as to assess the level of financial and economic security of regions of Ukraine. Theoretical approaches to defining the category of financial and economic security and methodological approaches to its assessment are reviewed and summarized. It is proved that the financial and economic security of a region is a complex integral concept that combines the concepts of both financial and economic security. Given the simplicity and accessibility of the information base and transparency of calculations, the author established the appropriateness and sufficiency of a set of indicators for financial economic security. The assessment of the level of financial and economic security of regions of Ukraine is carried out. The necessity of developing a mechanism to ensure the financial and economic security of a region is substantiated. It is proved that in its development it is advisable to observe objectively existing principles of integrity, consistency, variability, coordination, and specialization. Based on the results of the study, conclusions are drawn on the need to formulate, develop and create an effective system for ensuring financial and economic security at the regional level in order to promote competitiveness of the regions and their investment attractiveness. The detailed development of the mechanism for ensuring the financial and economic security of a region as well as the planning and organization of its financial security should be the subject of further scientific research.

158-164

Authors: Onyschenko V. O., Bondarevska O. M.

The aim of the article is to systematize scientific approaches concerning the impact of negative factors on the state of economic security of a region, determine the criteria for the transition of the regional economic system from one state to another, with consideration for the intensity of the impact of negative factors of influence, as well identify the sources of threats to economic security of a region. There studied the essence of factors that negatively influence the state of economic security of a region: risk, threat, challenge. The characteristic of the elements of the system for diagnosing economic security of a region is given. A review of the position of scientists regarding the impact of negative factors on the state of economic security of a region is conducted. Based on the generalization of scientific approaches, the areas of manifestation of threats to economic security of a region are singled out. As a result of the research, the threats to economic security of a region are typologized according to their functional components. The directions of further research in this area are related to the calculation and analysis of the state of economic security in the regions of Ukraine, determining the degree of the impact of threats on the main components of the economic security of the regions for developing an effective program for ensuring the security of regional development.

174-181

Authors: Hranovska V. G.

Methodical approaches to determining the level of competitiveness of agricultural enterprises are substantiated. Among them there defined the complex, systemic, evolutionary, functional, integration, reproductive, normative, synergetic, dynamic, quantitative, institutional, value-competent one. The main criteria for diagnosing competitiveness of agricultural enterprises are determined. It is proved that assessment of an enterprise’s competitiveness should include the evaluating of the efficiency of its production and sales activities based on studying the dynamics of sales in terms of value and quantity, the loading of production capacities, the portfolio of orders, the volume and directions of investment, the efficiency of capital investments and reserves for reducing production costs. In addition, it is important to analyze the marketing costs in order to identify unproductive costs in the entire system of movement of goods from the seller to the buyer.

187-193

Authors: Zavidna L. D.

The aim of the article is to study the process of forming a strategy to ensure competitiveness of an enterprise in the sphere of hotel services. The content of the concepts “competitiveness of an enterprise in the hotel industry”, “competitive advantage” and “competitive strategy” is defined. Factors influencing the level of competitiveness of enterprises in the hotel industry are grouped. Taking into account the analysis of the internal and external environment of hotel facilities, a matrix of SWOT analysis is built, and variants of corporate strategies for enterprises in the sphere of hotel services are proposed. Within the framework of the study, 21 hotel facilities from 10 regions of Ukraine (Vinnytsia, Volyn, Dnipropetrovsk, Zakarpattia, Lviv, Ternopil, Kharkiv, Kherson, Khmelnytsky, Chernihiv) and Kiev are analyzed. From the positions of the system approach to enterprise competitiveness, a system of factors that influence the process of forming the strategy of enterprises in the sphere of hotel services is proposed. Taking into account the analysis of the internal and external environment of the hotels, potential threats and opportunities from the external environment are revealed, and the weak and strong sides of each of the hotel facilities are detailed, as well as the basic matrix of SWOT analysis is formed. Based on the results of the study, the following options for corporate strategies are proposed: the Maxi-Maxi strategy, the Mini-Maxi strategy, the Maxi-Mini strategy, and the Mini-Mini strategy. The correct choice of the strategy will ensure its full implementation, have a positive effect for the further development and retention of the leading positions of the hotel industry in the market.

201-206

Authors: Melikhova T. O.

The aim of the article is to improve the methodological approaches to calculating the payback period for investment in order to determine the payback period for expenses on establishing the economic security service of an enterprise. It is found that the source of payback of investment at the enterprise level is cash flow product. These revenues (the result) go to formation of a cash flow (expenses) used to finance investment and financial activities. There proposed methods for determining the gross, net, actual, and specified payback periods for advanced investments in the long-term, which use the accumulated product of cash flow or accumulated cash flow as a source of financing. Analytic relationships between the gross, net, current, and specified payback periods for advanced investments that take into account the relationship between the accumulated gross, net, current and specified cash flows are proposed. The considered options for payback of advanced investment at the enterprise level will provide an opportunity to develop methods for determining the payback period for expenses on establishing the economic security service of an enterprise.

214-222

Authors: Orlova V. K., Puida H. V.

The aim of the article is to study, generalize and evaluate factors of external environment of an enterprise that affect its intellectual capital, for the purpose of studying their impact on managing intellectual safety of enterprises in the oil and gas sector of Ukraine. The following scientific methods are used in the research: analysis, generalization, questioning, statistical methods of data processing. The factors of the external environment of the oil and gas complex enterprises, namely PJSC “Ukrtransgas”, PJSC “Ukrtransnafta”, and PJSC “Ukrgazdobycha” are analyzed. The specifics of the research has caused the distinguishing of three research vectors: industry, enterprise and intellectual capital, which allowed the authors to identify the main external factors that influence intellectual safety of enterprises of the oil and gas complex of Ukraine. The authors have singled out the following groups of factors: macroeconomic trends, regulatory framework, economic situation, demographic indicators, scientific and technical factors. As a result of analyzing the expert evaluation of the identified factors, it is determined that factors that are most significant for intellectual security are the state of the oil market; authorization of Russian oil companies; legislation on the protection of intellectual property. The least influence on intellectual security of an enterprise, according to the collective opinion of experts, is made by the following factors: fluctuations in macroeconomic indicators, legislation on education, and the impact of the market of alternative energy sources.

231-236

Authors: Skrynkovskyy R. M.

The aim of the article is to form and develop the theoretical and methodological principles of an IT audit as a tool for strategic enterprise management. A scheme for converting economic information into data is presented. It is established that an IT audit (an audit of information technology) is an independent audit (examination) by an auditor (a competent specialist or a group of specialists) of the enterprise IT environment in order to obtain complete and objective information (reliable facts, qualitative and quantitative estimates) about its current state (the state of the given subsystem of the enterprise), form an objective audit report and provide recommendations for improving the IT environment. It is established that the main stages of the IT audit are 1) preliminary IT diagnostics; 2) IT infrastructure audit; 3) IT department audit; 4) IT security audit; 5) monitoring the implementation of IT audit recommendations. It is proved that conducting an IT audit on the basis of best practices in the field of information technology management of an enterprise (institution, organization) guarantees the observance of such modern management approaches as system approach, process approach, functional approach, process and structural approach as well as the principles of strategic management of the enterprise. The prospect for further research in this field is the study of the state of regulatory and legal support for an audit of information technology in Ukraine and member states of the European Union.

243-250

Authors: Vasylchuk I. P.

The theoretical basis of the concepts of corporate social responsibility and sustainable development are studied. It is revealed that scientists mainly distinguish two main stages in the evolution of the concept of corporate social responsibility. There argued the expediency of singling out the third stage of the development of the concept (version CSR 2.0), which is characterized by the integration of the theoretical and practical foundations of the concepts of CSR and sustainable development as well as by their implementation into activities of corporations. The presence of the necessary prerequisites for singling out the new stage in the evolution of these concepts (version CSR 3.0), which is based on the provisions of the collaborative theory and provides for the cooperation of social enterprises and sustainable corporations in achieving the goals of sustainable development, is revealed, its expediency is justified. The determinant of the stage is the use of opportunities for sustainable development, the dominant is the social orientation, and its content is characterized by the slogan “doing common good to do common well”. Using generalization, there identified the features of the established models of sustainable development of corporations by key aspects (goals, principles, methods). On this basis, the features of approaches to financing sustainable development at the macro and micro levels are determined, and the principles for financing the activities of corporations in the new conditions are defined. It is concluded that achieving sustainability requires an effective system of financing corporate measures aimed at sustainable development, for the creation of which in Ukraine it is necessary to use the experience of “best practices” at the national, local and corporate levels.

257-264

Authors: Zhukova L. M.

The aim of the article is to investigate the impact of institutional changes on the economic development of society and determine the extent to which the institutional status of the state is being realized under global uncertainty. Analyzing, systematizing and summarizing scientific works of a number of scientists, new approaches are considered with regard to the features of the functioning and interaction of state institutions as well as the creation of institutional foundations for the formation of an effective state policy adequate to the contemporary economic realities and the needs of society. As a result of the study, the conditions that modify the role of the state are characterized, differences in the interaction of the state and the economy at the current and previous stages of social and economic development are revealed. It is determined that the provision of the institutional status of the state under modern conditions involves both the continuation of the search for its socio-political formation and geostrategic identity and a significant transformation of the socio-economic development of society, in the process of which a multicomponent aggregate institutional system should be formed. It is substantiated that the process of Ukraine’s integration into the global competition environment calls for orientation towards an innovation model of development. There proved the necessity for searching for the criteria of effectiveness of reforms in the area of mutual complementation of state institutions and market institutions through the thoughtful use of the existing institutional and value resources of society. Prospects for further research in this direction are the definition of strategic objectives of the state policy regarding the provision of the institutional status of the state in the context of global changes.

274-279

Authors: Shved V. V.

The subject of the article is the analysis of key characteristics of modern economic theories in view of influence of trust on consumer behavior. The main forms of the wikinomistic and behavioral models of economy, their significance for society, key features of the application, as well as the role of trust in their functioning are considered. The basic principles that are unified for all the models under consideration are defined. The Chinese experience of administering and controlling the level of trust is studied with the aim of optimizing the country’s economy, forming consumer sentiments, and influencing behavior of citizens. The key weaknesses of the Chinese system of social rankings are identified. There revealed the negative influence of bureaucracy and state control on the economic models as well as on trust as an independent economic value capable of fundamentally influencing decisions made by market participants.

287-293

Authors: Demyanchuk M. A., Osipova M. S.

Effective functioning of the tax system is one of the main and determining components of the state activity. Taxes are one of the tools for withdrawing a part of the income of legal entities and individuals, among which the corporate income tax (CIT) is of particular importance. With the help of this tax, the state can stimulate the revival of investment and innovation activities, as well as the development of competitive relations. Therefore, the aim of the article is to study the corporate income tax as a set of levers to influence enterprise development. The article substantiates that the CIT presents a system of levers to influence enterprise development: 1) as a fiscal lever, it should be considered in terms of its capacity to fill the budget, since it is an important fiscal tool in the public finance system of each country; 2) as an economic lever, it provides for the possibility of certain manipulative actions with the tax base by using accelerated depreciation; 3) as an investment lever, it should be considered as a means to influence the resolving of economic aspects concerning sources of attraction of investments to an enterprise; 4) as an information lever, it is one of the components of integrated changes in the sphere of taxation and indicates the effectiveness of the government activity and further consequences of implementing the state policy in the sphere of business; 5) as a tax culture, it assumes the consciousness of business entities in paying taxes to the state budget; 6) as a social lever, it provides for an effective implementation of certain changes in taxation, which contribute to positive social consequences, thereby bringing the country’s economy to a new, more effective level. Applying a synergistic approach to the system of CIT levers, it is quite possible that the enterprise can achieve qualitative development, raise its level in the general state sphere as an attractive investment object for domestic and foreign citizens.

300-307

Authors: Nikitishin A. О.

It is determined that insufficient attention has been paid to the disclosure of the content of the adaptive and coherent institutional architectonics of tax regulation, and, therefore, this direction of scientific and practical research is relevant. It is proved that the adaptive and coherent institutional architecture of tax regulation is based on the system of tax regulation ensuring the adequacy and connection of regulatory measures with the economic and social development of a country by achieving and maintaining the most optimal relationships between the elements of this system. The adaptability and coherence of institutional architectonics of tax regulation in the process of implementing the Strategy of Sustainable Development “Ukraine — 2020” is revealed. The consequences of the imbalance in the development of institutional architectonics of tax regulation and examples of institutional gaps are shown. The effect of attractors and repellers on business and the development of institutional architectonics of tax regulation is disclosed. The analysis of institutional indicators of attractors and repellers of the current tax regulation policy is carried out taking into account the geopolitical position of Ukraine in the context of international tax competition.

315-320

Authors: Shchetinina L. V., Rudakova S. G., Drobynska K. O.

The aim of the article is to develop propositions regarding the implementation of responsibility for mobbing at the legislative level. The concept of “mobbing”, reasons for its occurrence, indicators of manifestation and consequences for the activity both at the level of the enterprise and from the point of view of an individual are explored. Examples of European countries on the regulation of mobbing at the legislative level, in particular the responsibility for psychological pressure, are considered. Based on the analysis of legal and regulatory documents of foreign countries and the Ukrainian legal framework, it is concluded that it is important to study the problem of psychological abuse and combat it, including at the state level. It is determined that now Ukraine has no legislatively fixed definition of the concept of “mobbing” and, accordingly, the mechanisms for regulating this phenomenon.

327-332

Authors: Orlova V. K., Kafka S. M.

The aim of the article is to study the problems of accounting in the context of the implementation of production sharing agreements (PSAs) concerning development of proposals for their solution. Therefore, the main tasks considered are the assessment of the legal framework for regulation of accounting in the context of the implementation of production sharing agreements in accordance with the current legislation, a critical analysis of the unsettled provisions of the current legislation acts for the practical need, to generate information on specific accounting objects for management purposes. The ways of their solving based on the methodology for the accounting of PSAs are suggested. The methodology and scientific approaches of the research imply general scientific and specific research methods associated with complex processes of the functioning of the system for managing business entities in languages of the PSA implementation. There proposed a scheme for accounting in the context of the PSA implementation, which allows introducing in the accounting system objects that are new and characteristic only for the PSA. The practical significance is that the obtained results make it possible to separate compensation costs, single social contribution, which is necessary for determining the object of taxation in the context of PSA; to generate information on compensation costs, which is necessary when dividing the products into compensatory and profitable ones, which allows to reflect in the accounting the division of finished products into compensatory, profitable for the investor and profitable for the state. The originality and value of the authors’ development contributes to the formation of reliable information about management objects in the PSA between enterprises and the state, with clear allocation of compensation costs, compensatory products, profitable products for the state and profitable products for the investor in separate accounts.

342-350

Authors: Krutova A. S., Serdyukov K. H.

The peculiarity of the corporate form of business management is the presence of several owners of packages of profit participation rights, each of which has its own vision of the prospects and guidelines for the development of the business entity. Orientation to this situation made it possible to put forward a hypothesis about the dependence of attractiveness of a package of profit participation rights on the parameters for distributing corporate control in an business entity. Within the framework of this hypothesis, there proposed two sets of indicators that characterize, first, the efficiency of business activity and, secondly, the level of maturity of the mechanism for implementing corporate control. In this case, the independence of the first group of indicators from the specifics of the implementation of corporate control is expected. At the same time, it is proposed to differentiate the assessment process for the second group of indicators depending on the presence or absence of transactions for the transformation of corporate control. The assessment is based on the theory of fuzzy sets and the formation of hierarchical inference using the FuzzyTech software environment. At the same time, it is suggested to form various sets of rules for strategic and portfolio investors.

358-367

Authors: Skrypnyk A. V., Voronenko I. V., Namiasenko Y. O.

The market for information and communication services in Ukraine is analyzed based on statistical data. Its main segments by revenue, namely mobile communications and Internet services, are identified. The main regularities of setting tariffs for these services in countries of the world are determined, depending on the welfare of the population, the democracy index, the index of information and communication technologies, as well as the corruption perception index. Scatter diagrams of dependence of the tariffs on mobile communications and the Internet on the GDP per capita are built. The parameters of single-factor and multifactorial models of influence of the GDP per capita, the index of democracy, and the index of information and communication technologies on tariffs for mobile communications and the Internet by regions of the world are investigated. The conclusion is drawn that the tariff policy of the operators of Ukraine is aimed at reaching broad layers of the population, and even after taking into account the effect of the level of the country’s economic development, tariffs remain too low.

378-383

Authors: Suratna Suratna

Market uncertainty can be caused by a constantly changing consumer preference, and it is market uncertainty that drives companies to continue to innovate. Some research results indicate that learning effect the market orientation and innovations that occur within an organization. Nevertheless, research on influence of learning effectiveness on market orientation, innovation, and performance of Small and Medium Enterprises (SMEs) is still very minimal. Successful SMEs will contribute greatly to the development of the country by providing employment and increasing national income. Therefore, learning effectiveness and its impact on the market orientation, innovation, and performance of SMEs is of interest for researchers. This research explains the concept of training and its effect on market orientation, innovation, and performance of SMEs. In addition, the study proposes and tests effective training models and their impact on market orientation, innovation, and performance of SMEs.

390-395

Authors: Yarova B. M.

The aim of the article is to develop a new model for managing the state-owned agricultural lands taking into account the European experience. The analysis of the functioning of land funds in countries of the European Union is carried out, the basic characteristic features of their activity are singled out and grouped. As a result of the research, it is proposed to create a state specialized institution for managing the state-owned agricultural estate, ensuring the implementation of the state policy and development of rural areas that, unlike existing ones, carry out scientific research activities. The activities will focus on ensuring the implementation of state policies to regulate the agricultural land market; consolidating agricultural land; settling the problem of collective land ownership and the issue of recognition of agricultural lands as escheat inheritance; realizing on behalf of the state of the preferential right to acquire agricultural land plots in case of their sale; conducting intermediary activity in the market for agricultural estate, etc. The existence of a state specialized institution will allow land users not only to utilize but also to dispose land resources. An interesting and promising way to manage the state-owned agricultural lands can be using public-private partnership.