Business Inform

10-15

Authors: Vdovychenko L. Y.

The article is aimed at highlighting conceptual approaches to the formation of the institute of public services in Ukraine. The article reviews the existing theoretical approaches to the services provided by public administration bodies both abroad and in Ukraine. Novel tendencies have been identified that are gradually becoming conceptual in Western countries: 1) reintegration (organizational decisions directed towards overcoming the administrative fragmentation generated by NPM reforms); 2) reorganization based on the needs of the population (combining public services and relevant services around a certain segment of the population, based on its needs); 3) digitalization (era of e-governance). It is proved that the institute of public services on a global scale is at the stage of transition from NPM to network electronic control. A comparative study of the conceptual foundations of the institute of public services abroad allowed the author to conclude that it is inappropriate to directly borrow foreign institutional solutions for Ukraine, therefore, for the institute of public services in Ukraine, the model of a welfare-building State that cares about the common good is much more adequate than the model of a servicing State that acts like a service center. In this regard, for the formation of the institute of public services in Ukraine, new qualities are proposed, aimed at compliance with the priorities of national development and modern culture of public administration in developed countries. Prospect for further research is the implementation of the proposed strategic guidelines in the formation and development of the institute of public services in Ukraine. At this, attention is focused on the occurrence of a risk of substitution of concepts: public services can be mistakenly identified with e-governance services, which may complicate the further domestic development of both innovative institutes.

26-33

Authors: Borodina O. A.

The purpose of this article is to develop and substantiate a conceptual and analytical model of the structure of energy generation and consumption at the local level in the context of the decentralisation reform in Ukraine on the basis of an analysis of current world-wide and European trends as to ensuring a sufficient level of energy efficiency. The current trends of world energy consumption are illustrated, the forecast for the development of renewable energy is built, the energy efficiency analysis of the national economy is carried out. In order to form a holistic system of energy management on the local grounds, a model of generation and consumption for use at the local level is proposed, the financing of which is provided for by the results of the use of a comprehensive mechanism. A number of normative and organizational-institutional proposals on the normalization of energy efficiency improvement processes are suggested. The factors of energy efficiency of this model, financial instruments for its effective functioning in the form of a mechanism of interest-making budget revenues and specialized funds are disclosed; organizational and institutional support of such reform is proposed; the functional dependence of the target function of the model of energy generation and consumption is detailed, taking into account the methods of generation and the main consumers at the appropriate levels. The analysis of the main risks is carried out and the flaws of this process are defined; a number of regulatory and institutional transformations are proposed to improve the effectiveness of the implementation of an effective policy of energy efficiency of hromadas thus ensuring the energy security of the State. It is recognized as expedient to adopt a package of bills and resolutions on energy cooperation, organization of a biofuel exchange. The model of organization and functioning of a cooperative for the generation and consumption of solar energy, which is based on the regulatory framework, is presented. The above mentioned allowed to develop scientific and applied recommendations for improving regulatory provisions, which will enable the hromada to become an effective player in the wholesale electricity market, marketing the energy according to the green tariff

40-44

Authors: Korotkova K. O.

The National doctrine for the development of education provides for the active introduction of modern information-communication technologies (hereinafter referred to as ICT), which could ensure further improvement of the educational process and contribute to improving efficiency. The use of ICT in the educational process is no longer a fashionable innovation, but a vital need. At this, the experience of complete transition to online learning has revealed a number of considerable shortcomings that significantly reduce the effectiveness of the educational process. That is why the purpose of the article is to study the digitalization of the educational process, to define the optimal ratio of the use of ICT in the educational environment to achieve the greatest effect that can be expressed in the creation and use of a hybrid learning strategy, as well as to demonstrate successful practical experience on the example of a business organization. For the study of the identified problems and solving the set goal, methods of analysis and synthesis, systematization, scientific abstraction, comparison and generalization were used. In the course of research, it was found that the digital transformation of education is an integral part of its development and consists in the introduction and use of ICT-based electronic digital devices in the educational process. Still, a full-fledged transition to an online education system for Ukrainian educational institutions is currently impossible, since it is necessary to take into account the factors of digital skills of teachers and students, the availability of technical equipment, tools and support technologies that require significant improvement. Therefore in order to ensure maximum efficiency of the educational process, it is advisable to apply and expand the boundaries of the use of a hybrid learning system that combines traditional and online learning in the proportions necessary for a particular group of students. The hybrid learning system eliminates the shortcomings that can arise when using either only classroom-based or only e-learning. Also a significant advantage of the hybrid learning system is that it can be applied in various forms, adapting to the requirements of a particular student. The hybrid learning system is already successfully used in business organizations, for example, at the Academy of Corporate Education of the Ukrainian company «DniproM», but in the State-owned educational institutions such a system is still not widespread, which is the basis for further scientific research

53-59

Authors: Kharchenko R. V.

The article considers the features of the formation of new formations, taking into account the socioeconomic development of society. A brief historical review of the establishment of formations during the development of society is carried out. The main challenges faced by Ukraine in modern conditions are distinguished. An overview of the development of foreign economic activity of the regions of Ukraine is carried out and regional peculiarities of economic activity are highlighted. The main tasks that should be solved in the development and implementation of relevant programs of socioeconomic and spatial development of regions are determined. The tasks identified in the article are grouped by the main directions as follows: economic, social, production. It is substantiated that the spatial development of regions and the establishment of new formations in order to bridge the novel production links should be based on the principles of environmental friendliness and resource conservation. It is proved that the creation of new effective formations requires appropriate additional funding, which complicates this process, since today the legislation of Ukraine does not have a mechanism for financing such forms of cooperation. It is defined that in order to form effective spatial cooperation of the regions, it is necessary to appropriately amend both the regulatory and the organizational provision. It is necessary to develop an appropriate mechanism and organizational measures that would facilitate the formation of novel forms of production ties and contribute to the overall socioeconomic development of the regions in new conditions. The main principles on which the State policy should be based for creating conditions for spatial development of regions are proposed. Such principles include: the definition of appropriate «growth points» in the regions; taking into account new trends and requirements of international markets; establishment of effective interregional relations of both foreign and domestic policy; development of measures for the development of priority territories; taking into account the factors of the external and internal environment with the development of appropriate measures to minimize negative occurrences.

68-74

Authors: Furdak M. M.

The purpose of the article is to study the current state of functioning of campsites as collective means of accommodation in the south of Ukraine, as well as to define the prospects for the further development of camping services there as a factor in improving the hotel economy of the southern region of Ukraine, taking into account its resource potential. Studying, analyzing and generalizing the scientific work of domestic scholars on the organization of the hotel industry of Ukraine as a whole and the functioning of such collective means of accommodation as campsites in particular, it was concluded that in the scientific literature precisely the campsites suffered extremely insufficient attention. Thus, the issue of influencing the improvement of camping services as part of the modern country’s hotel industry, the development and distribution of which is currently dictated by time, is not covered. In its course, the study highlights the status of campsites development and the range of camping services provided in developed countries of Europe and the USA; a comparative analysis of these issues as to Ukraine is carried out. It is analyzed and substantiated that the natural geographical capabilities of Ukraine, including its southern region, today are used only partially for the development of the hotel business, and the camping industry is just starting to become shaped. A number of deterrents and risks for the development of the camping services market in Ukraine at the present stage are identified. According to the results of the study, it is concluded that the introduction of such a specific type of tourist product as camping services, taking into account the natural and recreational resource, will improve the hotel industry of the southern region of Ukraine and bring it to a new, modern level in accordance with the requirements and challenges of today

81-88

Authors: Demianenko A. A., Ivanisov O. V.

Modern trends in the development of enterprise are associated with an increase in the role and significance of the staff management system, which led to an increase in the role of HR services. To achieve high performance of the division, it becomes necessary to assess its activities. Therefore, the article is aimed at generalizing theoretical provisions, forming and developing methodological provision for assessing the efficiency of the HR service. The publication examines the scientific-theoretical approaches to assessing the work of HR service, which allows to substantiate the need to use HR metrics and propose a system of HR metrics according to the directions of HR processes: selection and location, adaptation, assessment and certification, professional training of staff, formation of personnel reserve, and motivation. The proposed HR metric system takes into account the specifics of the enterprise’s activities, as well as the balance that remains between short- and long-term goals, financial and non-financial indicators, main and auxiliary parameters, etc. Another feature of the proposed methodological provision is the determination of standardized (threshold) values, which was carried out on the basis of the benchmarking method. The analysis of the obtained evaluation results is proposed to be carried out using the HR service performance matrix. The developed matrix is a tool for analyzing the efficiency of the HR service, identifying the main problems according to various directions of HR processes and planning the budget of the HR service. The proposed tool is theoretically substantiated and is based on two indicators: the proportion of the budget for working with staff in the total amount of staff costs and the integral indicator of the efficiency of performance of the HR service.

98-104

Authors: Rudevska V. I.

Modern Ukrainian banks with the State participation have different goals and functional purposes in their content, which continue to change in accordance with the transformation of the strategy of management of the banking system’s public sector. However, they play an increased social role, should stimulate the country’s economic growth processes and are now system important banks. In such a situation, the definition of an adequate business model of a bank with the State participation becomes relevant for the research of scholars and the implementation of results in the practical field. Banking institutions are subject to changes in the business model depending on external economic factors, which can be due to both changes in market needs and changes in the competitive environment or normative-legal regulation. This situation in the future can lead not only to changes in the business architecture of the banking sector, but also to impact the pace of economic growth of the country. The article considers modern approaches to the definition and distribution of banks with the State participation according to business models. The study of existing approaches to determining the business models of banks with the State participation in Ukraine allowed to define that the proposed methods are based on the indicators of financial statements of banks and make use of cluster analysis instruments. The proposed author’s improvement of the content of the concepts of «bank with the State participation» and «business model of the bank with the State participation» defined the direction of development of the categorical apparatus, which should specify the object of research, taking into account its functionality and its system and socioeconomic significance for the banking sector and the economy of Ukraine. The article substantiates the author’s view on the classification of banks with the State participation in business models, taking into account the vector of economic growth of the country.

112-117

Authors: Lukashevskyi Y. O.

The article provides a theoretical analysis of the essence of the process of citizen participation in local self-government. It is determined that public participation in local government should be understood as: independent participation of citizens (general public) in local self-government, in the forms of direct democracy; legalization of the activity of local self-government bodies by citizens through the exercise of suffrage and control rights; proper participation of citizens, social actors in decision-making and performance of the State tasks, including services, by local self-government bodies in the field of local, territorial or regional affairs, as well as the State affairs. It is noted that the existing scientific developments and the carried out analysis allowed to concludeaboutthe need to study public participation in local self-government based on the specification of key characteristics, namely the levels, forms and mechanisms of participation. The the groups of levels of public participation in local self-government and the hierarchy of the process of public participation depending on the level of public influence are interpreted according to the Sherry Arnstein classification. The practices of democratic countries regarding community participation in local affairs and direct participation in local self-government are analyzed and singled out. It is determined that one of the main tasks in this issue is the cooperation of citizens with the authorities to address pressing issues of national and local importance, which can be achieved through the introduction of direct forms of citizen participation in local self-government. Ukraine is actively transforming democratic processes and gradually forming a strong and active civil society. One of the main tasks in this issue is the cooperation of citizens with the authorities to address pressing issues of national and local importance, which can be achieved through the introduction of direct forms of citizen participation in local self-government. The key characteristics of the implementation of citizen participation in local self-government are given.

126-131

Authors: Shchetinina L. V., Rudakova S. H., Danylevych N. S., Tsiopa A. R.

The purpose of the article is to study the essence of the quality of working life as a method of managing a company; comparison of the quality of working life in Ukraine and South Korea; coverage of modern approaches to its development. As a result of the study, it is emphasized that the quality of working life, as a method of managing a company, is aimed at designing and creating a comfortable working environment for employees at all levels. The quality of working life is associated not only with satisfied employees, but also with the best business results. The latter are associated with the intellectual capabilities of employees. When the quality of work and life is stable, productivity surely will be increased, too. A comparison of approaches to the quality of working life in Ukraine and South Korea is made, allowing to conclude about the common and the different. It is defined that a very big difference lies in the attitude of personnel to work and etiquette rules between the staff in Ukraine and in South Korea. Korea has the highest rate of aging population among countries that are members of the OECD. At the same time, not only employees need to change, but also employers should develop a holistic well-being strategy for the future. Not taking this into account in the country’s social policy will slow economic growth, exacerbate inequality and weaken welfare, and call into question the sustainability of public finances and social well-being. The standard of quality of working life at Korean enterprises is supported by laws. Domestic employers, as a rule, introduce disparate and unsystematic measures that meet only the current needs of employees. It is determined that the COVID-19 crisis has provoked increased attention to the protection of the most vulnerable workers. It is concluded that the development of social protection of the population has contributed to a more gradual transition from the protection of jobs to the protection of workers, which, together with the enhanced active policy of the labor market, supports employment and productivity growth. Prospects for further research in this direction are to determine the degree of influence of mental and physical health of an individual on the quality of working life.

139-145

Authors: Maksymov S. B.

The distorted idea of entrepreneurs about the essence and significance of the application of strategic planning leads to the lack of development of effective mechanisms for its implementation. This issue is especially acute for transport enterprises that depend on production-technological and marketing changes occurring not only in transport, but also in other sectors of the national economy. The presence of a significant arsenal of strategic planning tools developed by Western scientists requires their adjustment, adaptation and modification for use by Ukrainian enterprises. The article draws attention to the fact that the issue of the mechanism of strategic planning at the enterprise, being a socioeconomic unit, becomes topical in the present day reality. It is mainly covered at the level of hromadas, regions or the State as a whole, but is rarely considered in the plane of enterprises. The analyzed approaches of domestic scientists to the formation of the mechanism of strategic planning at enterprises indicate a limited use of the existing strategic planning tools, which focuses on the use of one method and the absence of the necessary components of the mechanism with a certain interoperability and interconnection among them. Such an approach is non-rational and ineffective given the difficult and changing conditions of operation of enterprises. With attention to the above, an adaptive strategic planning mechanism for transport enterprises has been formed, which is designed to coordinate the stages of strategic planning and determine the instruments to take into account the maximum number of factors, as well as form directions on the way to ensuring competitive activities, increase financial stability, overcome insolvency and stagnant processes in the activities of the enterprise taking into account environmental changes. The main components of the proposed mechanism are the strategic planning process itself, based on the principles, components and objectives of strategic planning and taking into account the prerequisites for the occurrence of threatening situations; comprehensive monitoring of the company’s activities, covering system analysis, determination of strategic priorities and influence of factors of the external and internal environment; defining the horizon of strategic planning, which provides for the development of medium, long-term and two-term plans; calculation of forecast indicators according to the indicator system and their adjustment in case of changes in the influence factors; evaluation of the efficiency of the strategic plan. The presence of these components is the key to successful strategic planning and implementation of strategic programs.