Investment Quality Assurance of Hotel Services: The Regional Aspect
Authors: Vinnikova V. V., Vinnikova V. A.
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The article considers the impact of investment assurance on the quality of hotel services. The quality of hotel services is researched; the volumes of investment by hotel enterprises are determined; a close relationship between investments in accommodation facilities and the quality of hotel services is determined. The quality of hotel services was assessed using the indicator of the specific weight of hotels that have a category, in the total number of hotels in the region and the quality of hotel services was evaluated based on customer reviews concerning hotel complexes, posted on the resource booking.com. The basis of the assessment of the quality of hotel services based on customer feedback is the methods of points and average values. On the basis of the results of empirical research, high quality indicators of hotel services were diagnosed according to the criteria of the specific weight of hotels that have a category, in the total number of hotels in the region and the quality of hotel services based on reviews of clients of hotel complexes in Kyiv, Lviv, Odesa, Sumy, Chernihiv, Dnipropetrovsk, Kyiv, Mykolaiv, Rivne, Kharkiv, Vinnytsia, Zhytomyr, Poltava, Kherson, Cherkasy regions. It is determined that the main source of formation of investment resources of hotel enterprises is the own resources of enterprises and organizations. Periods of growth (2015-2018) and reduction (2019-2020) of investments in temporary accommodation facilities are identified. According to the results of structural and comparative analysis, it is determined that during the research period (2015-2020), the largest amount of capital was invested in the activities of temporary accommodation facilities in Kyiv, Dnipropetrovsk, Lviv, Odesa, Kharkiv regions. The largest investments in one temporary accommodation facility are located in Kyiv, Odesa, Lviv, Dnipropetrovsk regions. According to the results of the study of the correlation between the quality of hotel services and the level of their investment assurance, a direct close relationship between investments in accommodation facilities and the indicator of the specific weight of hotels that have a category in the total number of hotels in the region is determined.