Business Inform

6-12

Authors: Yankiv M. M.

The article is aimed at more profound elaborating the theoretical and methodological principles while improving the content of the concept of «cross-border region», singling out its characteristic features, and carrying out a systematization. Taking into account the review of the existing scientific works, the author’s own approach to the interpretation of definition of «cross-border region» is proposed. As a result of research, the principles of functioning of the cross-border region are substantiated, i. e.: subsidiarity, vertical and horizontal partnership, aggregate of the development programs and concepts, institutionalization of structures at local and regional levels, co-financing, systemacity, bi- and multipolarity, proportionality. The author brings in proposals for classification of cross-border regions by introducing a number of new criterion features, such as: scale, development and degree of cross-border cooperation; integration type; geographical location; homogeneity (uniformity); level of development and support in the EU’s structural policy; natural features; implementation mechanism; instruments and forms of implementation. This approach allowed to identify cross-border regions as follows: identical, homogenic and with no affinity; peripheral and underdeveloped; leaders; initiators of cross-border cooperation; functional. Prospects for further developments in this direction are the study of the latest organizational forms of cross-border cooperation and substantiation of the methodological approaches to evaluating the degree of integration and interpenetration in the cross-border region.

18-23

Authors: Kramchaninova M. D., Vakhlakova V. V.

In the article, the authors actualize the issues related to the problems of ensuring economic security from the position of growth of global integration processes in the world economy. It is specified that the formation of the global world is connected with the emergence of new global threats in the field of economic security, as exemplified by the coronavirus pandemic COVID-19. This creates the need to review some of the negative effects of globalization in order to provide greater control over global processes, making them more conscious, focused on both comprehensive security and sustainable development of countries. In the course of the research, the authors analyze the consequences for the economic activity of countries as result of the COVID-19 pandemic. The research draws attention to the pandemic-detected breaches in the economic security of countries related to some aspects of globalization. The results of the carried out research allow to identify the sectors most affected by economic pressure and consider possible directions and tendencies of further economic recovery. It is also assumed that in the future stress tests of all levels of economic security will have to take into account and analyze a wider range of possible scenarios and risks associated with the threat of pandemics and the impact of the related effects on the public interest. Prospect for further research in this direction may be the study on the relationship and possible consequences that arise in the social and political spheres in connection with global threats to economic security.

29-36

Authors: Polyakov M. V., Bilozubenko V. S., Shablii S. Y.

The specifics of the modern stage of development of the world-economy system, among other things, is manifested in the growth of the level of internationalization of research and innovation activities, which was naturally accompanied by the intensification of international scientific-technological exchange (ISTE). It is the main factor that characterizes the grade of integration of the country into the world economy. This exchange is identified with the spread (diffusion) of knowledge, covering almost all industries, sphere of services, economy sectors. The article examines the main elements of the theoretical base of the ISTE research (theories of diffusion of innovations, industry diffusion of innovations, S-shaped curve, value of transactions, strategic management, industrial organization, social exchange, theory of international trade and internationalization, theory of economic mechanisms, the authors’ own concepts and models). The concepts according to which the ISTE is described (diffusion, transfusion of knowledge; diffusion of innovations as embodied knowledge; international technology transfer) and its main channels (global, interregional, international, cross-border) are researched. The reasons for the development of the ISTE are analyzed and its importance is substantiated. The peculiarities of participation in the ISTE of both the developed and the developing countries are considered – the main motives, forms, prevailing channels, and basic limitations. The grounds that determine the country’s success in absorbing new knowledge are provided (universities, information infrastructure, human resources, perception of innovation). The important role of international organizations (UNCTAD, WTO, WHO, etc.) in the ISTE, which form international policy in the sphere of intellectual property protection and ensuring global cooperation, is underlined. It is emphasized that the main problems in the ISTE are related to the divergence of interests of the State and business. The main tasks for the governments of the countries on achieving the optimum of the ISTE (improvement of the national innovation system, formation of special infrastructure of ISTE, training of scientific personnel, organization of special work on the absorption of new knowledge and their adaptation, dissemination of advantages of the ISTE, formation of the State policy on development and regulation of participation in the ISTE) have been formulated.

43-48

Authors: Shveda N. M., Shpylyk S. V., Pinyak I. L.

The article is aimed at examining the mechanisms of organization of transport and logistic flows in Ukraine and the Countries of the European Union (EU). Analyzing the scientific works of many scientists, the measures taken by the EU countries were considered, which are reduced to the elimination of administrative barriers related to the objective inability of entrepreneurs and their employees to meet the requirements provided in the EU regulations. It is determined that transport and logistic flows play not only a strategic role in the development of all industries, but also a social role, because they are able to increase the quality level of living standards of citizens. In the process of researching the impact of the global pandemic on the transport industry, the authors diagnosed the main macro-economic measures to be followed to minimize the consequences, to slow the sharp reduction of cargo flows and prevent transport collapse. Taking into account the tendencies in the activities of transport companies, it is extremely difficult to predict the distant future of the market in the current situation. However, all companies without exception need support from governments. A positive example in this regard is the mobility package in transport management presented by the European Union. The main emergency measures and rules developed by the EU are also recommended for use by citizens of other countries, including Ukraine, if they are necessary to ensure the free movement of goods within the EU. It is determined that one of the peculiarities of activity during the pandemic is the reduction of the volume of services provided, in particular, the owners of companies are already counting on their curtailment at the end of this year. Experience in the management of transport and logistics systems shows extremely close and dynamic integration processes in this sphere, but it can not always cope with the challenges facing the world community. Prospects for the development of domestic logistics in the global dimension will depend on the improvement of the economic situation in the country and its most important trading partners, and at the level of market actors – on using the most effective instruments in their management of transport and logistics flows.

54-58

Authors: Prasad Ghimire Rudra

Social entrepreneurship is a mix of sectoral innovation and resource availability by which social problems are treated as the ones handicapping a societie’s needs. It is a new dimension of the business sector. In Nepal, like everywhere in the world, a model of social entrepreneurship has been developed by several social innovators. The main aim of this research is to analyze the sectoral social entrepreneurship and innovation practices in Nepal. This paper is based on scientific review with reference to the social entrepreneurship and innovation in the context of Nepal economy. This subject matter is highly recognized due to its broad scope in terms of educational innovation, business innovation, environmental innovation, social innovation, financial innovation, technical innovations, innovations in all the sectors of economy, and, finally, innovations in the living standard of Nepalese people. Nepal needs social and economic transformation, which can be made by building socially responsive citizens. Thus, the context of Nepal suggests an opportunity for sectoral and structural innovations. Social innovations can make Nepal smart and strong. So, the government should create the environment for the social enterprise sector in Nepal.

69-75

Authors: Tiutiunnykova S. V., Skochko I. Y.

Coronavirus pandemic, which unfolded in the modern world, became a trigger for the development of economic crisis. Its most acute manifestation is the food crisis. There are a number of fundamental reasons for this: firstly, the world of the XXI century is a «full world» (Herman Daly), which is populated by almost 8 billion people, which results in a contradiction with the resource potential of the planet; secondly, the food crisis belongs to structural crises, which cannot be solved in the conditions of the established system of economic activity; thirdly, the world faced the before unrealized level of inequality – in human development, income, consumption and other forms, which is reflected primarily in gaps in the level of food consumption; fourthly, there is a growing requirement for quality of life in the world, which leads to new approaches to quality, calorie content and food balance. The problem of economic security is complex, aggregated, interdisciplinary, the solution of the problem requires a fundamental transformation of thinking, the development of a new system of values and civilizational shifts. The use of the latest technologies for the first time creates an opportunity to achieve a high standard of living for all people of the planet, not just for the «golden billion». However, the system of economic activity in the capitalist system is not able to provide this type of development. It is the food crisis that shows the «failures» of capitalism. Based on this, we believe that the solution to this problem should unite the countries of the world, complementaryly link them in the achievement of food security. Actualization of the solution of the food crisis requires not only the participation of the entire world community, but also a rapid response to the novel challenges. The latest technologies with enormous potential must be used rationally to enhance the welfare of all mankind, eliminate hunger and poverty. If we do not provide humanitarian guidance for new technologies, they will contribute to further deepening of food disparities and undermining food security.

83-88

Authors: Нerasymenko Y. S.

The article is aimed at assessing the main tendencies in the development of ecologically oriented business in Ukraine and in certain regions of the world. The major tendencies in the development of ecologically oriented business both in Ukraine and worldwide are researched. The production of organic products in the world for 1999–2018 was analyzed in terms of acreage, production volumes and structure. It is emphasized that the growth rate of this market is very high in all analyzed indicators. Global organic products market volumes in 2017 amounted to USD 97 billion, compared to USD 15.2 billion in 1999. In view of the volume of consumption per inhabitant, the leaders were Switzerland (USD 325), Denmark (USD 315) and Sweden (USD 268). In Ukraine, the amount of consumption per capita was less than 1 US dollar. The largest markets in absolute terms were the USA and the EU countries. The structure of the organic market of different countries was studied, as well as the leaders in the consumption of organic products were identified. It is specified that the structure of the organic products market in each country has significant features. Thus, in Norway, a significant proportion belongs to baby food products (33.1%), while Germany has the widespread consumption of organic bread and bakery products (8%), and eggs (21.0%). It is underlined that the vast majority of organic products produced in Ukraine are exported (EUR 104 million in 2018). In Ukraine during 2002–2017, acreages under organic crops grew at a high rate (from 164.4 thousand hectares to 420 thousand hectares). However, in 2018 there was a decrease in these areas to the level of 309.1 thousand hectares, although the number of enterprises engaged in production increased from 375 to 501. It is concluded that further development of the organic products market is possible only if the level of incomes together with the State support of producers increase.

96-103

Authors: Yaroshenko I. V., Semigulina I. B.

The progressive development of each country is the result of an effective management system at all levels of economic administration. Of particular importance is regional (territorial) development, due to the growing role of public regional management, the formation of local self-government, the influence of public organization of power on the socio-economic development of territories. In the context of activation of processes of decentralization of power, public management, transfer into the regions of certain powers to local authorities and increased responsibility for their activities significantly expands the socio-economic status of certain territories (regions, communities), the issues of development and stimulation, availability of effective mechanisms and instruments for socio-economic development of region (territories, communities, etc.) are becoming relevant. The existence of regional development problems in Ukraine with clear signs of increasing disparities of socio-economic indicators, increasing the number of problematic and backward territories, exacerbation of interregional socio-political tensions necessitates studying the world experience of functioning and development of territorial socio-economic systems and opportunities for the use of best practices for the formation of their own regional policy on the basis of effective management of territorial development in the conditions of decentralization of power. Changes in the legislation of Ukraine in terms of decentralization of power should concern the consolidation of the constitutional basis of local self-government, determination of its system and functioning with further detailed legislative regulation. This, on the one hand, will ensure the constitutional guarantee of local self-government, on the other hand – will provide a legal framework for its further development and improvement.

109-118

Authors: Neseniuk Y. S.

The article is aimed at diagnosing the costs of textile industry enterprises and developing economic strategies for innovative competitiveness of enterprises focused on the growth of their results. In terms of dynamic approach to the growth rate of value added volumes the article allocates the following sub-sectors - leaders and outsiders. In terms of structural approach, it is shown that the bulk of the value added accounts for the production of other textile products, primarily the production of finished textiles, except clothing. The overall tendency of textile production to increase positive financial results during 2010-2019 is statistically proved. The sub-sectors with cumulative losses and the greatest contribution to the formation of the financial result of the textile industry are allocated. The tendency of all types of textile production to increase the proportion of profitable enterprises is identified. It is shown that there are no large enterprises in the textile industry, and the main share of the financial result is formed by medium-sized enterprises, except for the production of finished textile products, apart from clothing, and other textile products for technical and industrial purposes. The main economic strategies of innovative competitiveness of textile industry enterprises are substantiated.

123-132

Authors: Kostenko D. M.

The article is aimed at substantiating the basic technical-economic characteristics of energy plantations of miscanthus and production of solid fuels from the obtained biomass on the example of a particular project. As a result of the study: the analysis of the production volume of solid biofuels on the basis of quantities from a given area of plantation was carried out; net income of the complex was determined, which was calculated on the basis of accepted production volumes and «reasonable» wholesale prices, which were determined in a costly manner and provided for the provision of a sufficient level of profitability of economic activity; the current (operational) costs of economic activity of the complex were determined, calculated according to the standards established by analogues of industrial production of biomass from energy crops and its processing into solid biofuels. Also the economic feasibility of implementing an investment project on laying the plantation of miscanthus and production of solid biofuels from the resulting biomass was assessed. In general, in the presence of adequate State-based stimulation of solid biofuel production from miscanthus biomass, the economic efficiency of the project will be high, and the project itself is commercially feasible. Prospects for further research in this direction are substantiation of the main technical-economic characteristics together with feasibility of creating complexes for the transformation of solid biofuels into commodity energy – both electric and thermal.

139-145

Authors: Lychkovska M. R.

The article is aimed at generalizing the essential content of the concept of «remote employment» in the context of components that form it, analyzing the main factors of influence on these components, determining trends and features of development and spread of remote employment in coronavirus crisis. Analyzing and summarizing the scientific works of many scholars and practitioners, the sequence of development and implementation of the novel alternative forms of employment is researched. The tendency to change their essential content is defined as being dependent on the development and introduction of modern technologies. The main factors influencing the possibility of transferring novel forms of employment into a virtual mode are analyzed. The main advantages and disadvantages of spread of remote employment in lockdown conditions are allocated and analyzed. It is specified that a significant part of them can be formulated as follows: the first ones – as an advance that needs to be shared; the second ones – as problems to be solved. Doing this is quite feasible and necessary in order to develop the appropriate policy. As a result of the research, the main obstacles to the development of remote employment are identified, which include a large-scale downturn in the economic attitudes of business entities and the growth of social tension. It is reasoned that under such conditions, the strong-willed orders on the part of government can only worsen the existing situation. It is proved that only strengthening the partnership between the State, business and civil society on the basis of restoring mutual trust of all economic actors will provide an opportunity to develop a deliberate policy of recovery, part of which is the large-scale proliferation of remote labor. Remote labor will become not only a mechanism for overcoming coronavirus crisis, but also a mechanism for large-scale renewal of Ukraine’s economy on the basis of the use of the latest technologies. Prospects for further research in this direction are the creation and adapting of novel forms of remote labor, their formalization, institutional and legal support, the construction of new models of full-fledged social partnership between the State, business and civil society in the sphere of labor and employment, etc.

152-157

Authors: Bielashov Y. V.

The article explores the issue of institutional provision for the employment of unmanned passenger aerial vehicles with electric propulsion (urban electric aerial vehicles) in Ukraine. The use of such vehicles is considered a promising direction in the development of urban air transport, able to unload traffic bottlenecks of the transport system in megacities. Among the main factors that favorably distinguish urban electric aerial vehicles from traditional air transport are: safety, economic efficiency, quietness, environmental friendliness and low requirements for related infrastructure. Preparations for large-scale use of urban electric aerial vehicles are currently being carried out in Germany, the USA, South Korea and the city of Dubai. The analysis of the advantages and possibilities of using urban electric aerial vehicles is provided; the history of development and the current status of this transport type is carried out. Despite the fact that the first samples of urban electric aerial vehicles are only being tested, there is already a significant competition in this market. Among the main developers of this class of aircraft one can single out the companies EHang (PRC) and Lilium GmbH (Germany). The article reviewes legislative requirements for the use of unmanned aerial vehicles with electric propulsion in certain countries of the world. Borrowing this experience can be useful for Ukraine due to the lack of terminological definition of such a class of vehicle in the natonal legislation; uncertainty of the conditions of their operation and safety measures; lacunas in the existing classification of unmanned aerial vehicles, which does not provide for the existence of programmable aerial vehicle, the control of which does not require a special control station located outside the vehicle, or vehicles that carry out programmable flight. In order to eliminate existing lacunas in Ukrainian legislation, measures have been developed, the implementation of which will allow the use of unmanned passenger aerial vehicles with electric propulsion and will contribute to the further development of air transport in Ukraine.

165-170

Authors: Stehnei M. I., Khaustova K. M.

The article is aimed at examining the main microeconomic factors of the development of hospitality sector enterprises in the region in the context of changes. The definition of regional micro-environment of the enterprises in the hospitality sector is provided; the main factors of economic development of enterprises of the industry are systematized. On the basis of the carried out analysis the peculiarities, tendencies and problems of development of hotel business enterprises in Zakarpattya region are defined. The main microeconomic factors that form the situation of the regional market of hotel services are examined. The peculiarities of micro-environment of hotel business in the region are defined, among which: insufficient level of use of the existing natural, resource and tourist potential of the territory; increased competition in the market; development of both the «shadow» and «gray» markets of hotel services, especially in the conditions of restrictive measures; reducing the number of foreign tourists; insufficient level of development of various forms of tourism, which limits the possibilities of hotels to expand services. The methods of adaptation of hospitality sector enterprises for survival and development in new macro- and microeconomic conditions are proposed, which include in the first instance: the formation of an effective security system for guests; researching target audiences and focusing services on their needs; intensification of development of various forms of tourism in the region, in particular therapeutic, ecological, educational, children’s, and development of appropriate hotel products; intensification of innovation activity and introduction of information technologies. Further researches will focus on the development of methodological approaches to the assessment of the micro-environment of hospitality sector enterprises and their use for the formation of a regional strategy for tourism development and hotel-restaurant business in the region.

177-185

Authors: Zavadskikh H. M., Tebenko V. M.

The article is aimed at illuminating the essence and basic criteria that characterize social entrepreneurship, analyzing its tendencies and identifying the main problems of social entrepreneurship development in the process of its formation in Ukraine. The historical stages of development of social entrepreneurship in Ukraine are provided. Approaches to interpretation of the essence of social entrepreneurship are examined. Attention is focused on the innovative component of social entrepreneurship. The essence of social entrepreneurship is researched, its main features are closer defined. The key differences between traditional and social enterprise are specified. An estimation of social entrepreneurship in the conditions of development of the market economy of Ukraine is presented. The advantages, types of social entrepreneurship, organizational and legal forms and industry affiliation of social enterprises are analyzed. Domestic social enterprises were researched on the criteria for duration of their existence along with their size. The territorial distribution of enterprises by regions of Ukraine is analyzed. During the research, the main aspects that hinder the development of social entrepreneurship at the regional level are identified. The main problems of development and formation of social entrepreneurship in Ukraine are examined and substantiated. It is noted that one of the directions of activity directed towards supporting the growth of social entrepreneurship is optimization of the legal environment. The prospects for the development of social entrepreneurship for households in Ukraine are defined. It is emphasized the importance of promoting social entrepreneurship among the population and raising its awareness of this type of activity. It is proved that in today's conditions social entrepreneurship is an effective innovative instrument for solving social problems. Examples of successful social enterprises in Ukraine are provided.

192-197

Authors: Blahun I. S.

The article examines the application of the DEA (Data Envelopment Analysis) method in assessing the efficiency of commercial banks. This approach does not require knowledge of the efficiency function form. Using empirical input values and results of the financial and banking institutions, we are looking for a weight ratio to maximize efficiency. The article is aimed at evaluating the quality of management of commercial banks using the DEA model. As the methodology was chosen the DEA-modeling, because this method eliminates the problem of heteroscedacticity, which occurs during the parametric modeling. In the methodology of the analysis of the environment of the banks’ operation, commercial bank is considered as an economic unit with specific costs, which, as a result of the implemented activities, are used to generate concrete results. The article develops the principle of extracting information from observations. Thus, compared to the parametric approach dealing with the data averaging within a single regression model, the DEA method allows building up a Pareto-optimal-limit of all solutions, taking into account each individual observation. When analyzing the activities of commercial banks, their assets and the number of employees were selected for research taking into account resources, respectively. On the other hand, the result was the achieved value of deposits, the cost of loans, the number of clients of the bank and the provision of this bank, determined by the solvency coefficient. It is determined that the greatest impact on the results of the research have the size of the received deposits and loans of commercial banks. Measuring the efficiency in this article lies in finding a minimum value of the efficiency ratio, which reduces inputs, but so that the level of the source data remains at the same position. Upon the basis of the research, it can be stated that human resources and assets mostly influence the size of deposits and loans and have a high level of efficiency. Therefore, competition between financial institutions for clients is intensifying.

205-211

Authors: Rogov V. H.

A substantiation of economic decisions in the process of using incentives and adapting to changes on the part of management necessitates applying an integral target indicator for the development of enterprise. As a result of the research, it is proved that it is advisable to choose as such an indicator the value of the business, in particular by discounting money flows. It is substantiated that in order to evaluate the efficiency of stimulating the development of the shipbuilding enterprise, the application of the revenue approach appears to be rational. Both the Ukrainian and foreign experience of horizontal and vertical integration in shipbuilding is analyzed and it is proved that the formation of integrated diversified corporate structures is an urgent stimulus for the development of the shipbuilding enterprise. Some owners of shipbuilding enterprises of Ukraine use them to build a fleet for the needs of their other business: agricultural, metallurgical, etc. Certain enterprises become part of diversified companies engaged in ship repair and port activities. The efficiency of integration of shipbuilding enterprises should also be evaluated using business value indicators. It is necessary to determine the impact of incentives relating not only to shipbuilding, but also to ship repair, shipping, maritime and other activities – not only on a separate shipyard, but comprehensively on the entire association, a structural and functional unit of which the enterprise is. The effect of the introduction of incentives is determined on the example of shipbuilding and ship repair plant «Nibulon». Evaluating the impact of economic incentives on the proposed integral target indicator enables to establish the feasibility of implementing the overall strategy of the enterprise and facilitates the adoption of informed economic decisions both at the level of individual structural units and the enterprise in general.

220-230

Authors: Iastremska O. M., Iastremska O. О.

The article is concerned with the issues of determining and evaluating the economic sustainability of enterprise. The publication analyzes the views of scholars on the definition of «economic sustainability of enterprise». A closer definition of this concept is proposed, according to which under the economic sustainability of enterprise it is advisable to understand its complex ability to respond to and withstand the influence of negative relevant factors of the external and internal environment, while maintaining its internal structure, dynamics of operation, which contributes to the achievement of the main goals of functioning and development of enterprises. The main components of economic sustainability of enterprise are allocated, including: financial, industrial, personnel, organizational, marketing, social, environmental, investment, innovation. The main stages of the process of ensuring economic sustainability of enterprise are proposed, the basis of implementing which is the principles of unity – interconnectedness and subordination of all components of sustainability; complexity, which involves taking into account relevant factors of influence; continuity – implementation of the regulatory process on the basis of permanence and sustainability; adequacy, i.e. compliance of the system with patterns of enterprise development. The proposed components and stages of ensuring and determining the economic sustainability of enterprise are used as the basis of the developed methodical approach concerning its quantitative assessment, which is built up using methods of multidimensional factor, cluster analysis, additive convolution method for calculating the integral indicator of economic sustainability of enterprises. The developed methodical approach was tested on the statistical data of nine machine-building enterprises of Kharkiv region, which proved its applied value and possibility of further use.

240-249

Authors: Yukhman Y. V.

The article is aimed at formulating the scientific-practical aspects of assessing the adaptive potential of industrial enterprises, taking into account the constant changes in the society’s needs. The publication defines that throughout the history of mankind industry advanced the development of civilization. Improvement of mechanisms, technologies, inventions that transformed the interaction and communication of people, irrevocably changed the development of civilization. Global industrial revolution significantly affected the lives and views of all nations. The modern era of risk and instability, globalization and new technologies all together transform the functioning conditions of the business environment and cause deep concern of many managers. On the basis of the carried out study, time ranges of the duration of crisis cycles are explored, an analysis of the cycles of crises (rise and depression) according to M. Kondratiev is carried out. The approach to overcoming the consequences of crises by industrial enterprises has been developed. Taking into account the impact of the crisis on the process of formation of an adaptively oriented management system of industrial enterprises on the basis of innovating, an algorithm for assessing their adaptive potential has been formed, which will be the grounds for producing effective managerial decisions on their development. The proposed algorithm of the scientific-practical approach to assessing the adaptive potential of industrial enterprises consists of the following stages: preparatory (research, projecting, adjustment); analytical (assessment of the dynamics of adaptive potential of industrial enterprises); pragmatic (defining development prospects).

256-262

Authors: Kovalchuk A. M.

The article is aimed at analyzing the external operational environment of machine-building enterprises in the context of economic security and identifying the prerequisites for motivational management of the economic security of enterprise. Nowadays, effective management of the economic security of enterprise is one of the established imperatives that provide for the sustainable development and protection of the enterprise’s interests in the face of the contemporary challenges. Industrial enterprises operate in conditions of constant uncertainty and variability, which contributes to the search for effective instruments to ensure the proper level of protection of economic interests of a particular economic entity and industry in general. The article analyzes some indicators of activity of enterprises of machine-building industry of Ukraine. It is concluded that, despite the reduction of indicators such as the share of the processing industry in the GDP of the country, the number of employed people in the enterprises of the industry and the number of enterprises, along with the other, equally important indicators, show growth. First of all, it’s a question of the growth of sales volumes, net profit and profitability, which indicates the existing potential of the industry to implement the motivational management of economic security, because it provides not only for satisfying interests of the owners of enterprises, but also of all elements of the economic security system. Prospects for further research in this direction are the definition of the main elements, stages and methods of implementation of motivational management of economic security at machine-building enterprises.

269-274

Authors: Klym N. M., Plekan M. V., Muzhevych N. V.

The article is aimed at researching the digitalization of business, which will significantly reduce costs, increase both profits and the pace of development of companies. Only digitized companies will be able to promote their goods or services in various spheres of the economy, to develop at the junction of industries at lower costs of finance and effort, because the digitalization allows to erase the so-called «sectoral barriers», creating a completely new segment of the economy. The article examined the essence of the concept of «digitalization» and diagnostics of its possible impact on the development and improvement of accounting systems, analysis, taxation. The analysis of changes and their impact on the development and improvement of accounting-analytical information is carried out, allowing to justify the need for rapid dynamic digitalization processes in various spheres. In addition, the digitalization of accounting-analytical systems will significantly save money by transforming and expanding the duties of relevant officials. Technologically, digitalization allows optimizing a significant number of accounting processes and freeing up accountance workers to perform more important tasks. The research groups the principles of development of accounting and audit systems based on the latest information systems and technologies. Accountants need to go beyond the formation of financial reports that produce information of previous periods, and use technologies of present and future time in order to predict efficient actions and development of the enterprise. In the process of researching the process of digitalization as an inevitable phenomenon in the organization of the accounting process, the authors proved that one of the most promising factors in today’s market is the use of blockchain technologies. Moreover, in the near future, leading firms will introduce blockchain technologies into the accounting and taxation system. The authors present an example of technological application of blockchain in accounting processes, describe the main advantages of using blockchain in the accounting system, which will improve the accounting system, scale it in order to create additional value of the enterprise in the long term.

282-287

Authors: Nagorna I. V., Halkina Y. Y.

The article is aimed at finding ways to optimize costs at the production subdivision «Operational wagon depot Kupyansk» of the Regional division «Southern Railway» of the Private Joint Stock Company «Ukrainian Railways» on the basis of the performed analysis of the composition and structure of costs, profitability, the impact of the amount of costs on performance indicators, the level of costs per 1 UAH of the consummated services, and operational analysis. The views of scholars on the term «costs» are explored. It is defined that cost management is quite a complex and important process in the course of carrying out economic activity along with determining the quality of further results of enterprise. The main methodological bases of cost management, economic condition of the enterprise are researched. Optimization measures for further development of the enterprise are proposed, which will allow to use its resources more efficiently, to achieve an increase sales and maximize profits. The authors provide recommendations on managing the enterprise costs in order to stimulate the growth of competitiveness. The focus is placed on the mechanism of minimizing the costs of the enterprise in the total amount of net income, because efficient use of costs can not be carried out without structural changes in the sphere of their management. It is identified that cost management is an interconnected complex of works, which forms and influences the behavior of costs during economic activity, as well as is aimed at achieving the optimal level of costs. The proposed measures as to optimizing costs can be used by directors and managers of the enterprise to make informed decisions on the prospective development of the enterprise.

296-309

Authors: Chmutova I. M., Bezrodna O. S., Nechyporenko D. I.

The article examines the essence and directions of identification of compliance risks of banks. The criteria for assessing compliance risks of financial monitoring of banks are purported to be: the level of development of the compliance system; experience in applying influence measures to banks by the NBU for violation of the requirements of legislation in the field of prevention and counteraction to money laundering and financing of terrorism (in the form of written warnings and fines); operational risk level and staff turnover. The defined directions of assessment include result factors (taking into account cases of risk materialization) and the factors that make the compliance function implementation process uncertain. The sequence and methodological instrumentarium for assessing compliance risks of financial monitoring of banks are presented, which provides for: formation of a database for analytical research by means of digitization of data (using coefficient approach and binary characteristics method); consolidation of the results of computation of indicators for the integral assessment of the researched phenomenon (by building up a composite indicator by means of the weighted amounts method). Based on information on the activities of individual banks, which during 2014-2020 belonged to the category of systemically important, practical approbation of the developed methodological instrumentarium was carried out. Recommendations on minimization of compliance risks of banks in the field of financial monitoring are formed, including: improvement of intrabank control systems; ensuring uninterrupted work and thorough training of staff; introduction of operational algorithms of actions to identify the reasons for their involvement in the processes of money laundering; using a risk-oriented approach to test business functions; introduction of effective monitoring systems and expansion of the list of compliance risk management instruments.

316-324

Authors: Medynska T. V., Rushchyshyn N. M., Nikonenko U. M.

The article is aimed at researching the tax regulation of investment activity of banks of Ukraine in the current conditions of development of the national economy; identifying the tax stimuli and deterrent factors of investment activity of banking institutions in the formation of investment portfolio. Tax regulation of the banking system directly influences the development of not only the monetary system, but also the national economy in general. Tax instruments for stimulating investment activity of banks are proposed to be grouped depending on the mechanism of influence, goals and types of investments. The dynamics of investments and their share in the assets of Ukrainian banks over the past five years are analyzed. The annual advance in the share of investments in the assets of Ukrainian banks shows an increase in the interest of banks in placing funds into investment objects. The assessment of the change in the composition and structure of the investment portfolio of Ukrainian banks for 2015–2019 was carried out, identifying that domestic banks focused on improving the liquidity of investments, i. e., financial instruments that can be sold at any time at favorable prices. The dynamics of the composition and structure of the portfolio of securities of domestic banks in recent years was researched, determining that the largest share for 2015–2016 made the securities for sale (more than 86%), while the securities before maturity amounted to more than 10%. When considering the structure of the portfolio of securities of banks during 2017-2019, it is specified that the most important is the proportion of investments in securities, which are accounted for at fair value through other comprehensive income, namely, more than 70%. Having examined the problems of domestic banking investment, we believe that stimulation in this direction should be carried out in terms of creating a favorable stable regulatory framework and an effective taxation regime.

331-337

Authors: Yankovskyi V. A., Shendryhorenko M. T.

The article is aimed at studying the essential component of decentralization and budget revenues; determining the main results of the implemented reform of budget decentralization in Ukraine; analyzing the current situation of own revenues of local budgets. The following general scientific methods were used in the research process: theoretical generalization, comparison and grouping – to determine the essence of the concepts of «budget revenues», «decentralization» and disclosure of components of budget revenues; analysis – when considering own revenues of local budgets for 2014–2020 and the structure of incomes in the revenues of local budgets for January – July 2020; system approach – in the formation and disclosure of the essences of the main stages of the reform of budget decentralization in Ukraine. The views of various scientists on the concepts of «budget revenues» and «decentralization» are examined. It is determined that budget revenues are an aggregate of financial relations that participate in the process of distribution of part of GDP in order to form targeted cash funds at the level of the State and local self-government bodies, designed to finance their own functions and obligations defined in accordance with the current legislation. The main components of budget revenues are determined and their classification is provided. The main stages of the budget decentralization reform in Ukraine are defined and systematized, their detailed characterizations are provided. The analysis of own revenues of local budgets for 2014–2020 and revenues in local budget revenues for January – July 2020 was carried out, during which it was determined that local taxes, despite the introduced budget decentralization, comprise only about 30% in the structure of incomes in the revenues of the general fund of local budgets, while in some countries of the European Union this figure reaches 50–60%. Practical steps towards further implementation of the budget decentralization reform for local self-government bodies are proposed.

347-355

Authors: Zhytar M. O., Yarova L. S.

The article is aimed at developing both the elements of mechanism and the ways to increase the financial potential of enterprise on the basis of an analysis of theoretical approaches to the essence and components of the financial potential of enterprise in market conditions. It is proved that the globalization of the world economy, the instability of the political and economic situation in the State, high international requirements for the quality of products in recent years have had a negative impact on the enterprises of the State. It is substantiated that in the conditions of rapid development of the market economy, the main task of any economic entity is to achieve and ensure its own financial stability. Conclusions have been drawn that innovation potential increases the financial potential by introducing new energy-saving technologies, environmentally friendly technologies, new approaches to the organization of labor economy; increasing the competence of employees; development of dietary and high-quality products (for food enterprises). The investment potential is able to increase the financial potential as follows: to invest in social projects and programs, in the development of new technologies and innovation-production activities; to conduct charitable activities. The information potential will be able to increase the financial potential in the following ways: to act as a supporter of the policy of European values of doing business; to conduct marketing policy in accordance with current social, innovative and environmental trends; to ensure the level of maximum openness.

361-370

Authors: Rudyk N. V.

The value of small business for the economy and the need to stimulate it in lockdown conditions remains an unchanged position both at the level of the scientific community and at the level of public administration. The situation with the pandemic not only complicated the conditions of functioning of small and medium-sized businesses (hereinafter referred to as SMEs), but also justified the need for its support as a non-alternative measure for stabilization of the unemployment rate in the country, the possibility of effective operation and self-reliance at local levels of the budget system, specially, local budgets. The status and conditions of SME functioning, its importance in the structure of local budget revenues are researched. Changes in the tendencies as to the volumes and structure of tax revenues of local budgets are defined. The dynamics of tax revenues to local budgets is analyzed in order to determine the budget-forming taxes. The key factors of influence on the revenue part of local budgets are systematized as follows: economic, political and legal, demographic, socio-cultural. The emphasis is placed on modern trends in the functioning of SMEs, financial relations between the State at the level of local budgets and SME entities. The analysis of the implementation of plans and the planned task of tax revenues to local budgets is carried out and the value of small businesses in the structure of sales of products is determined. The dynamics of financial results before taxation of small enterprises is determined, which substantiates their higher productivity and maneuverability in the conditions of instability. A study of the dependence between the level of tax revenues to local budgets from a single tax and the productivity of small enterprises and individual entrepreneurs proves the author’s position on the need to use a simplified taxation system as a measure to preserve the viability of small businesses in lockdown conditions in order to stabilize the economy at the local level. The importance of SMEs in the employment structure in terms of enterprises by their size proves the need to stimulate entrepreneurship in the face of global instability.

379-384

Authors: Polotniak I. G.

The article is aimed at analyzing both external and internal factors of formation of the organizational-economic development and preservation of the staff of company «Kyivstar»; examining the methods and criteria for assessing the effectiveness of the employees’ performance, recommendations for implementing measures to improve the human resources management system. Today, the telecommunications company «Kyivstar» is one of the most successful Ukrainian employers due to modern approaches to human resources management and creation of favorable conditions for employee development. The main task of human resources management is to combine its effective training, qualification advancing and labor motivation to develop the skills of employees and encourage them to perform top-level work. The peculiarities of personnel policy of Ukrainian telecommunications company «Kyivstar» are considered; the quality staff composition, system of staff development and motivation are analyzed. The factors that have a direct impact on the development of personnel potential of the enterprise, in particular intrasystem and individual ones, are described. Measures are proposed to improve the system of development and preservation of the company’s staff. A further important direction of research in the field of staff development and preservation is the formation of an automated mechanism for the process of assessing the enterprise’s staff. Modern realities of the national economy to ensure the competitiveness of enterprises require the use of the latest management methods and technologies for the development of professional level of employees, new approaches to the formation of an organizational-economic mechanism of staff management, which necessitates further research.

392-397

Authors: Chepeliuk M. I., Pomazan M. Y.

The processes of globalization of international trade involve the unhindered movement of resources and goods, which is objectively impossible to carry out without maritime transport. Currently, maritime transport provides sustainable foreign economic transport and production relations between individual countries. Sea transportation occupies about 80% of the world’s cargo turnover, and this percentage increases every year. Sea transportation is the most efficient, reliable and economical way of international transportation of most goods. Corporate social responsibility is an integral part of sustainable development of maritime cargo transportation companies and includes care for the environment, labor rights and human rights, business ethics. In 2018, a strategy directed towards reducing annual greenhouse gas emissions from vessels by 2050 by at least 50% of the total volume compared to 2008 was adopted. The article proposes methods for calculating tracking indicators of the sea transport energy efficiency, basic elements of planning the energy efficiency management of the vessel are allocated. The sustainable development strategy of the Danish company Maersk, specializing in maritime freight transportation and port terminal maintenance, envisages four areas - climate change, inclusive trade, food loss and ship recycling. The Maersk’s partners are international organizations that contribute to the implementation of the UN sustainable development strategy. Since 2019 Maersk reports a 42% reduction in relative CO2 emissions compared to 2008. The company plans to jointly develop carbon dioxide fuel types and sustainable fuel solutions with energy suppliers, as well as with technology developers, researchers, investors and other transportation companies and logistics providers. Thus, Maersk is gradually demonstrating a global commitment to the ecologically sustainable logistics in line with its commitment to reducing carbon emissions across the supply chain. Maersk has taken the initiative to abandon the use of fossil fuels and has set a global goal of achieving zero carbon emissions by 2050 in the performance of all its operations.

404-411

Authors: Zalutska K. Y.

The transformation processes that take place in each sphere of the socio-economic system lead to certain changes in the structure and condition of its individual components, which are characterized by the appropriate level of innovation, technology, creativity, etc. compared to the basic state of the system. A succession of such mutually determined changes leads to the cyclicality of transformational processes, the implementation of which at different levels of the economic system provides the an-order-higher results in terms of technical and technological, innovative, intellectual, etc. characterizations, which is the basis of neo-technological reproduction. In the context of neo-technological reproduction, the efficiency of the enterprises’ functioning is ensured by the effectiveness of their diversification-integration development, which ensures optimal implementation of the business processes of the enterprise through the rationalization of the necessary resources and opportunities for their development and implementation by their own and/or third-party forces of the attractive stakeholders. Since the efficiency of any process depends on the rational mechanism for its management (which will ensure optimal and effective implementation of it, aimed at maximizing the achievement of the set goals), then, accordingly, the article is aimed at forming a causal-demerminated management mechanism for diversifying-integrating development of enterprise in the conditions of neo-technological reproduction. The necessity of forming a causal-determinated mechanism for management of diversification-integration development of enterprise in the conditions of neo-technological reproduction is substantiated. The components of this mechanism are outlined, the aggregate interconnected implementation of which, within the framework of the selected specific management functions, ensures the efficiency of managerial decision-making, taking into account the conditions of neo-technological reproduction. A more detailed examination of peculiarities of the motivational mechanism as a general one within the structure of the integrated mechanism of management of diversification-integration development of enterprise in the conditions of neo-technological reproduction is carried out. It is proved that the use of the causal-determinated mechanism will ensure the formation of an optimally effective configuration of the main subsystems of the enterprise’s functioning and the processes of creating an additional effect, which will lead to the formation of the appropriate competitive advantages of the enterprise necessary for the sustainability of its activities in the conditions of neo-technological reproduction.

418-423

Authors: Feshchur R. V., Shyshkovskyi S. V., Skvortsov D. I.

The article reveals the concept of "development of economic entity" and the formation of the concept of "one", "two" and "many" criteria for assessing its development. The development of the enterprise is considered as a process of acquiring new qualitative, quantitative or structural properties that involves changing the parameters of its state. The system is transformed through the growth, activation or structuring of the constituent elements. It is determined that growth (horizontal, vertical, diversified) involves the expansion of the size of the enterprise, its potential and scale of activity. Activation occurs due to the increase of business activity of enterprise, through the establishment and strengthening of communication with the contact audience (suppliers, customers, regional community, etc.). Restructuring is characterized by the rebuilding of relationships in the system and changes in enterprise management, i. e. the choice of a new leadership style, modernization of the organizational structure of management, and so on. The developed conceptual model for assessing the development of economic entity is based on the understanding of development as a threefold essence of potential, functional activity and effectiveness. Changing any of these elements affects development and characterizes it. An inherent property of enterprise development is the advancement of the rate of change of indicators of functional activity in relation to the pace of change of efficiency and potential. Based on the definition of development as a permanent process, which is always associated with the emergence in time of something qualitatively new or a new combination of existing elements, which leads to the formation of a new result, a triangle of development of economic entity is formed. Stages of the enterprise development assessment have been developed. The criteria for assessing the development of economic entity are defined.

430-435

Authors: Lutsenko I. S., Konovalova I. V.

The article is aimed at defining the role of improving the management of logistic processes as a method of improving the activity of enterprise. The relevance of application of logistic approach in the management of enterprise and definition of the concept of «management of logistic processes» is explored. The reasons for the relevance of the problem of improving the management of logistic processes of enterprise, especially during the period of instability in all countries of the world because of the COVID-19 pandemic, are allocated; factors influencing the efficiency of the supply chain are defined. The goals of supply processes management and supply chains management for the enterprise and logistic system are indicated. The importance of established communications and transparency of information flows of the logistic system in the process of regulation of activities at different levels of organization of logistic processes is substantiated. It is emphasized that the most common type of organization of logistic processes is outsourcing. A definition of logistics outsourcing is provided, the advantages and disadvantages of using outsourcing in logistics activities are considered, since the cost-efficiency of its use is quite a complex parameter, as is the service itself. The expediency of using a methodical approach in the management of logistic processes is examined, according to which the effectiveness of outsourcing of logistic functions is considered as the difference between the costs of the process. The research showed that improvement of management of logistic processes is of particular importance, since their competent organization is the key to improving the efficiency of production and economic activity of enterprise along with rapid adaptation to a changing environment.

442-447

Authors: Ostapenko T. M., Kubetska O. M., Antipova V. P.

The article is aimed at studying marketing, marketing costs and marketing results, its modern instruments used in sales management, providing the achievement of the set goals, that is, meeting the need to generate income (profit) for the sale of goods and ensuring solvency of the enterprise. Marketing services, their importance for trade business in modern conditions of economic development are researched, as well as the main efficient marketing instruments are explored (marketing steps to increase sales), which are actively used by trading enterprises in the conditions of modernity. Significance of marketing, which served as the basis for the systematization of marketing costs in various forms of its organization, is considered. The indicators of performance, effectiveness and evaluation of marketing services (absolute amount of marketing costs, level of marketing costs, profitability of marketing costs, return to marketing costs on turnover of goods, pace of changes in marketing costs, absolute deviation of marketing costs, relative deviation of marketing costs) are generalized. The documentary registration of marketing services by groups (for the organization of marketing events and confirmation of the reality of incurring of costs) is summarized. The purpose, subject, object of marketing according to the managerial approach are defined and described in detail. The objects of marketing in solvency management are revenue centers (shops, other outlets and places of sale), wherein purchase, sale, and supplies are being materialized and positive factors for promoting customer needs, obtaining the highest trade income are being formed.

457-461

Authors: Zubko D. O.

The study notes that the activities of commercial enterprises are constantly becoming more complex, as it is influenced by factors related to economic crises, unstable economic environment, globalization of the economy and digitalization processes. All this causes changes in existing approaches to managing domestic enterprises. In this regard, the expediency of using the brand and brand strategy in the activities of a trading enterprise to ensure its competitiveness and market position is justified. The purpose of the study is to determine the scientific and theoretical content of the brand strategy of a trading enterprise. Approaches to defining the concepts of brand and brand strategy are considered and generalized, as a result of which it is determined that in the scientific literature there is no consensus on their interpretation, due to the semantic ambiguity of the characteristics of these definitions. The features and essence of the brand from the standpoint of subject, functional, emotional, cost-oriented and integrated approach are identified. The author's position on the expediency of defining the concept of brand taking into account the integrated approach is substantiated. The brand strategy is characterized as an orderly set of measures designed for the long term, the implementation of which is aimed at: increasing the popularity, demand for the company's product among consumers by forming an appropriate image, ideas, associations, expectations about it; increasing the value and competitiveness of a product or service; development of the trade enterprise as a whole. The stages of formation of enterprise strategy, creation of brand and brand strategy are generalized, their features in the context of activity of trade enterprise are defined. It is proved that the development and implementation of brand strategies in the framework of strategic management play an important role in the development and formation of the image of a trading company, which requires additional research on practical aspects in the theoretical plane.

467-472

Authors: Serpukhov M. Y., Nesterenko A. O.

The modern Ukrainian marketing environment at the present stage undergoes both changes and introduction of new practical knowledge. But one of the necessary conditions for the effective functioning of any economic entity is the active use of marketing instruments to achieve its own socio-economic goals. The revival of the activation of domestic firms in international markets is a complex process that requires systematic marketing research, determination of potential and creation of sustainable competitive advantages. Therefore, the shortest and fastest way to launch this process is to introduce marketing technologies. This topic is relevant because currently our market does not pay enough attention to the promotion of the latest technologies for Ukrainian enterprises and uses their classic list without observing the stages. The article is aimed at exploring the possibilities of using marketing technologies to activate the development of domestic enterprises. Statistics on the use of marketing technologies in Ukraine are analyzed. Both the classical and the novel marketing technologies are examined, the classic ones being: segmentation, targeting, positioning, analysis, forecasting; the novel being: viral marketing, event marketing, Internet marketing. The concept and essence of these technologies are disclosed in view of practical content. The advantages of modern marketing technologies in competitive rivalry are determined; it is specified, why more and more enterprises prefer marketing technologies when creating new products. The main factors that facilitate the introduction of marketing technologies for Ukrainian enterprises are allocated and systematized. The advantages of each proposed marketing technology are outlined. The stages of introduction of technologies into the market of Ukrainian enterprises are characterized, recommendations on improving approaches to their implementation are provided.