The Social Investment in Social Capital
Authors: Gritsaenko G. I., Gritsaenko M. I.
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The article is aimed at defining the essence of social investment, substantiating the levels of their implementation, and identifying the mechanisms of influence on social capital. The dynamics of the level of trust in the Ukrainian society is analyzed, on the basis of which the conclusion about the crisis of complete personal and institutional distrust, as well as the necessity of systematic work on the formation of social capital, has been made. The essence of social investments as such, which are directed on development of objects of social environment, including human and social capitals, has been defined. It has been suggested to study social investment on the nano-, micro-, meso-, macro- and mega-levels. The relevant investors and beneficiaries, as well as possible directions of their activity activation, are considered. Prospect for further scientific researches should be development of mechanism for efficient interaction of international organizations, governmental structures, representatives of business and civil society as a whole with the purpose of formation of strategy of social investment, which would facilitate the implementation of structural reforms and ensure the sustainable development of Ukraine.