A Factorial Analysis of the Software Market of Ukraine
Authors: Halchynsky L. Yu., Lugovets V. V.
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The article is aimed at studying the factors of influence on the software market
of Ukraine, on the example of the operating system Windows 7 Ultimate.
Using the factorial analysis, 10 possible factors have been analyzed: volumes
of sales of computers, proliferation of the Internet, level of the computer piracy,
price, exchange rate, GDP, average nominal wage, population, human
development index and market share. As a result of the conducted analysis,
using the principal components method, two aggregated groups of factors
have been identified – the internal and the external. The first group includes
the main macroeconomic indicators, market share of the researched software,
and the level of prevalence of the Internet. The second group includes
the volumes of sales of PCs, price and exchange rate. The results obtained
are proposed to be taken into consideration when developing the national
strategy of development of the software market in Ukraine.