Business Inform

8-13

Authors: Miriasov Iu. O.

The article is concerned with considering the ontological foundations of the modern economic theory, which determine both directly the subject area of research and the methodological approaches to its studying. Differentiation of scientific ontologies, i.e. perceptions of reality, leads to differences in explaining the large circle of issues, in particular, differences in the interpretation of the concept of power in the economic science. Studying and generalizing principles of the neoclassical mainstream together with the methodologically related directions provides characterization of the substant scientific ontology as «empirical realism». An alternative can be the ontology of «critical realism», according to which power acts as a system characteristic of economic relations, identifying the underlying trends and directions of system evolution. It has been displayed that certain provisions of the Marxism research program, such as class structure, market, social competition are consistent with the critical realism ontology and can serve as a prospect for studying the essential problems of economic development and transformation of society. In particular, they can be applied while studying the role of capital as a factor of power in the national and global competition.

21-26

Authors: Romaniak M. M.

The article is concerned with studying the problem of interpretation of the concept of «financial stability», allocating the major groups of approaches to its interpretation and clarifying the reasons for absence of a single uniform definition. On the basis of an analysis, approaches to interpretation of the category of «financial stability» have been divided into three main groups. In the definitions by central banks (the first group) emphasis is more often placed upon the matter that a system (not necessarily financial) is considered stable if it is able to perform all their functions even under conditions of minor adverse shocks and upheavals. The second way to interpretation – by contradiction – must be taken into consideration in the process of studying the financial stability. According to the third group of views, a system can be considered financially stable until the process of transforming savings into investments remains unbroken. The main reasons for the absence of a single clear formulation of the concept of «financial stability» have been identified, namely: different approaches used by scientists to understanding the content of financial system; refocusing from studying the financial stability towards financial crises; accounting the indicator of financial stability in place of the indicator of financial disturbances. A prospective direction for further research is assessment of financial stability through practical consideration of quantitative characteristics that influence on such stability.

31-37

Authors: Sidorov V. I., Babenko V. O., Pasmor M. S.

The article is concerned with analyzing and defining the structure of the tradeeconomic component of the regional economic processes on example of the EU, ASEAN, BRICS, SCO and NAFTA in the context of globalization. Based on analysis and generalization of numerous scientific works by various authors, a block of theoretical and statistical data on the contemporary regional integration associations has been considered and systematized. The article carries out an analysis of the trade-economic relations by the objectively leading and indicative, as to the current global economic processes, regional integration associations, namely the EU, SCO, BRIC, ASEAN and NAFTA, determines their impact on development of the international economic relations. The structure has been studied, as well as a comparative characterization of the data of regional economic integration associations in the context of global economy has been accomplished. Prospect for further research on this issue is determining the involvement of an individual integration association in the system of contemporary global economic relations.

44-50

Authors: Horbatov V. M., Yaroshenko I. V.

The article is aimed at studying the world experience as to evaluating efficiency of the development of regional socio-economic systems, allocation of the meaning of system approach along with the diversity of socio-economic development factors in the search for effective management of territorial development, establishing the feasibility of applying the best foreign samples to Ukraine. Advantages of global practices of evaluating the development of socio-economic processes, their impact on building the system for management of the progressive regional development have been analyzed. Possibilities of using the studied experience for the formation of new approaches in the management of regional socio-economic development, choice of priorities and directions for realization of the efficient State regional policy in Ukraine have been evaluated. It is concluded that the necessary and relevant component in the analysis of socio-economic development of regions is the introduction of continuous current monitoring of the major indicators of socio-economic development. Research on the above indicated directions is the subject of further scientific researches as to improving the State management of socioeconomic processes at the regional level.

59-63

Authors: Didyk A. M.

The article is aimed at generalization of experience of the economically developed world countries in the sphere of formation and use of innovative levers for ensuring the polyvector development of enterprises. The expediency of consideration of this issue has been substantiated in view of the low level of efficiency regarding the innovation policy in Ukraine. The main innovative initiatives of the EU, implemented in the recent years and accepted as effective for intensifying innovation activity of integrative education, have been considered. Attention is drawn to the greater support to small and mediumsized enterprises in the EU towards the development of their innovation activities. The major projects in the European Union, Canada, China, Japan and the United States, aimed at the development of scientific research and implementation of innovation technologies, has been reviewed. The importance of venture capital and business «angels» for financing the risky innovation projects in the economically developed world countries has been emphasized. The role, meaning and practical significance of formation and development of the innovation infrastructure to improve innovative levers for ensuring polyvector development of enterprises has been disclosed. Prospects for further researches on the topic should be consisted in a detailed consideration of the conditions and opportunities for use of the above-mentioned innovative levers in terms of the economy of Ukraine.

74-78

Authors: Steblianko I. O.

Relevance of the article's topic is determined by the necessity of restructuring the national economy, increasing its competitiveness, creation of internal and external conditions for the implementation of structural and technological reforms in the basic, export-oriented industry sectors. The article is concerned with studying the regularities, principles of the structural development of the national economy, which define the operation and dialectics of its mechanisms. It is concluded that the mechanisms for the structural development of the national economy is rather a multi-vector notion, a way to change both the elements of the national economy and the relationships between them, which reflects the disappearance of the old and emerging of the new traits, properties and relations, with the underlaying unity of both the system approach and the synergy approach. It has been proven that a sustainable structural development of the national economy can ensure harmonization of both exogenous (external) and endogenous (internal) factors of the regional and sectoral policy. In the institutional environment of Ukraine, the requirements to ensure sustainable development of the national economy would be better covered by means of the holistic (integrated) approach to the regional development

88-95

Authors: Kulchytskyy M. I., Zabrotska O. V.

The article is aimed at studying decentralization (financial, political, administrative) as a prerequisite for improving the financial security of territories and the basis for the development of regions. The findings indicate that the region's development and financial support for the development of territories will depend on: identification and realization of the hidden and underestimated development potential of each region; development of infrastructure projects in the region; a contemporary framework for regional planning; regional development strategies for developing regions that will meet the State strategy for regional development for the period until 2020; ensuring effective interaction between the State bodies, local self-government bodies, private economic entities and institutions of civil society; raising the level of entrepreneurial initiative, use of business opportunities for territorial development, improving the investment attractiveness for implementing investment projects; increasing the activity of citizens; direct inter-budget relations with the State budget; opportunities for independent regulation of the local tax rates by the bodies of local self-government, as well as providing benefits for their payment; development of the public-private partnership.

101-107

Authors: Tkachenko S. A.

The article implements the tasks of the comparative evaluation of the performance by intra-entity production units in the systems for strategic regulation of regional structure and territorial organization of the entities pertaining to the sphere. Implementation of comparative evaluation of the results of production-economic activity by units, using an econometric model, provides for: objectively setting criteria for evaluation of activity of structural subdivisions of enterprise (association) aimed at both the main and the auxiliary production; reducing the time spent on summing up the results of economic activity; eliminating the possibility of getting erroneous results of comparison; receiving material for comparative monitoring of units' activities across the entire range of economic indicators. Among the prospects for further research in this direction, there is the issue related to the peculiarities of solving the the retrospective (subsequent) tasks of economic monitoring in the functionally developed systems for strategic regulating the regional structure and territorial organization of the entities pertaining to the sphere.

115-120

Authors: Kalenyuk I. S.

The article is aimed at the theoretical substantiation of influence of vocational education on the development of organizational knowledge. The views by the contemporary authors on the meaning of vocational education for the development of organizational knowledge have been systematized. An analysis of the existing issues in the sphere of vocational education has been done, including the issues related to the processes of reforming this sphere, among which the most important are the incoherence of volumes of training as to the various categories of graduates by the occupational groups towards the needs of labor market, outflow of Ukrainian students after studying abroad, inadequate financing for vocational education. Proposals are concerned with the matter, how the solution to these problems will contribute to the development of organizational knowledge.

126-130

Authors: Miniailo О. І., Burian A. M.

The article is aimed at studying the status of competition and the competition environment in the primary real estate market of the city of Kyiv. Approaches and indicators for analyzing the degree of market concentration have been considered. Particular attention has been paid to the characteristics of establishment of the real estate market. Conditions for functioning of the real estate market within the system of economic relations have been provided. It has been determined that establishment and development of the primary real estate market is a process of regulating the needs of society, which in turn causes market participants consistently implement the most efficient production methods, offer new concepts, perform work in the new segments of economy. The percentage of developers in the primary real estate market of Kyiv, the entropy value for the market particles, the market concentration ratios, as well as the index of Jeannie have been calculated and analyzed, allowing to draw a conclusion about a moderate concentration in the primary real estate market of city of Kyiv with impossible sole monopolization.

138-142

Authors: Honcharova S. Yu., Honcharov A. B.

The article is concerned with theoretical and practical issues of developing the social concept of the guaranteed (basic) per capital income. The main approaches to defining both the minimum and the basic income have been examined. The article summarizes and clarifies the views by different authors concerning the definition of unconditional, or guaranteed basic income as a social concept, whereby every member of society is regularly provided to certain fixed payment financed by the State (or other institution), for everyone without exception, regardless of income level, social status, presence or absence of job and desire to work. Issues of employment and unemployment, generation of income and stratification of population, justification of social standards and regulations etc. have been analyzed. The foreign experience as to implementing pilot programmes for introducing the unconditional basic income has been considered. Strengths, weaknesses and conditions for implementing the social concept of guaranteed income have been determined.

150-156

Authors: Nykolyuk O. M.

The article is aimed to determine the role and features of the cost management of agricultural enterprises in the process of ensuring their competitiveness. The key role of the mechanisms for cost management in the formation and retention of price competitive advantages of agricultural producers has been substantiated. As the goal of cost management in the context of competitiveness of agricultural enterprises has been determined reducing the amount of the total cost by increasing productivity, reducing the cost and volume of use of resources under the condition of producing the required (standardized) quality products and achieving an acceptable level of efficiency in economic activities. A technique for optimization of structure of both common and additional wages for agricultural workers has been suggested, which will ensure the maximization of productivity as well as economy of resources. With a view to enhancing the competitiveness of agricultural producers, a methodology for the multi-criteria optimizing their sectoral structure has been developed, aimed at the achievement of minimum cost and maximum profitability.

161-168

Authors: Iastremska O. M., Dourtmes P. O.

The article is aimed at substantiation of a system of indicators for evaluation of innovation activity results, which is implemented on the example of 19 enterprises of machine-building industry of the Kharkiv region. It was suggested to evaluate results of innovation activity on the basis of use of the official statistical data from the reporting by enterprises in accordance with the indicators, which characterize the production, implementation of innovative products, investing in innovation and the introduction of innovative technologies. Using the multivariate factorial analysis, significant indicators have been identified, their weights have been calculated and, using these, the integral indicators of the results of innovation activity of enterprises have been determined by means of the method of additive convolution. Using the cluster analysis, expedience of grouping the studied enterprises in clusters to determine the best business entity in each cluster with a view to comparing the results of innovation activity and substantiation of managerial decisions for its revitalization and development has been proved.

177-182

Authors: Mangushev D. V., Pylypchuk V. К., Smirnova N. O.

The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in the sphere of international economic relations. An analysis of the situation in the Ukrainian tourism market has been conducted; dynamics of tourists' flow in and out of the country, the share of expenditure on tourism services among the total income of Ukrainians, structure of countries with relations to Ukraine in the field of tourism, as well as travel targets have been considered. The notion of «brand competitiveness» and its value to enterprises that offer tourism services have been considered. Constituents of brand have been disclosed, an analysis of consumers and influence of consumers' loyalty on activity of company has been carried out. An analysis has been conducted and conclusions have been drawn on operation of a tourist firm in competitive environment, status of the tourism sphere in Ukraine, possible causes and measures to improve it.

189-196

Authors: Izmaylov Ya. O.

The article is aimed at finding directions for increasing reliability, transparency and a systematic display in accounting the imported fixed assets for the investment-innovative development of enterprises with consideration of international practice as well as national features. The external macroeconomic indicators for imports that impact the investment-innovative development of economy of Ukraine have been analyzed. Substance of the category of «fixed assets» has been disclosed with a view to their reflection in the accounting. The article provides a technique of accounting and evaluation of imported fixed assets according to both national and international financial reporting standards, depending on the method of income, which will participate in the investment-innovative development of enterprise. Order of reflection in the accounting operations for imports of fixed assets with investment-innovation assignment by national importer have been systematized and presented, together with the alternatives for reflecting the exchange differences

201-205

Authors: Koroliuk N. M., Lozynskyi D. L.

The article is aimed at identifying the role of organization of managerial accounting in the current conditions, as well as defining requirements for informational management, directed towards the effective managerial decisions. The article considers the essence and meaning of managerial accounting, international experience of its establishment, problems of its organization in the enterprises of different industry sectors in Ukraine. On the basis of researches, a number of directions, contributing to improvement of the organizational-methodical provision of managerial accounting has been proposed, in particular: 1) distinction between the financial and the managerial accounting; 2) improvement of methodical instrumentarium of managerial accounting and development of managerial analysis; 3) accounting the specificity of activity of both the enterprises and the industry sector; 4) integration of managerial accounting in one strategic management system; 5) selecting an accountant-analyst with consideration of his status, training of related specialists by educational institutions

213-219

Authors: Onyshko S. V., Paientko T. V.

The article is aimed to analyze the dynamics of public debt, issuance of government securities, and prospects of balancing interests of the State and society in the process of the growing debt burden on society. Results of an analysis of the dynamics of public debt together with issue of government debt securities showed that they tend to grow correspondingly with rise in the budget deficit, narrowing the tax base while increasing financing needs of the government's activities. Alone, the process of growth of deficit financing cannot lead to deregulation of the interests of the State and society, causes of deregulation are hidden in the mechanisms for use of debt financing and responsibility for their inefficient use. Lack of strategy in the attracting debt financing, inadequate currency regulation deepen the imbalance in the interests of the State and society, which has a negative impact on the image of the State and is one of the reasons for the opportunistic behavior of society members. It is found out that the solution to the problems identified lies in the improving the regulation of public debt securities, primarily through the identification of strategic priorities for the development of society, formulation of strategy of debt policy and increased transparency of information on attracting and using borrowed funds through the mechanism for issuance of government debt securities.

226-231

Authors: Karpinsky B. A., Horbachevska O. V.

An integrated research on the terminological essence and on the characteristics of manifestation of synergistic effect in the system of financial mechanism for the establishing the integrated entrepreneurial structures (IES) has been conducted. A definition of this effect has been formulated. It is substantiated that this effect, and skill to produce it, forms one of the most important competitive aspects of joint activities of the participants of IES and demonstrates efficiency of the financial mechanism for the establishing the IES, as well as management of its finances. A staffing-financial instrumentarium has been worked out and a scientific position on the effectiveness of the synergistic approach in making financial and managerial decisions in these structures has been allocated. An integrated approach to evaluation of the synergistic effect in the IES has been proposed, its stages have been disclosed. Based on an analysis of the integration interaction of business entities in the national economy, the main manifestation forms of this effect according to both the sectoral principle and the activity directions has been identified. Factors of manifestations of negative synergy in the financial mechanism for establishing the integrated entrepreneurial structures have been allocated.

239-243

Authors: Marhvinska S. M.

The worsening financial crisis in Ukraine and laborious work to overcome its effects have heightened relevance of studying the imbalances that have arisen in the national economy. Today, an especially topical focus of scientific research is the search for effective financial tools for the State regulation of the financial market and economy of the country in general. The domestic banking sector is the most vulnerable institution in case of imbalances arising in the economy. Therefore, particularly relevant is studying the issue of increasing the efficiency of banks' activities in the domestic financial market and accomplishing the functions of agents of the integrated system for both the currency regulation and the currency control. With this in mind, the author of the article analyzes the economic and political causes of devaluation of the national currency in 2014-2016, imbalances in the national economy and their impact on the currency fluctuations and on crediting by Ukrainian banks. The actions, taken by the NBU to overcome devaluation, were examined, among which the stabilization of the exchange rate fluctuations, the capitalization of banks and the creation of conditions for investing in Ukraine. A substantiation for practical recommendations on improving the functioning and efficiency of the activities by banks in the currency market of Ukraine to ensure financial stability in the country has been carried out

248-255

Authors: Yatsun L. M.

Research materials as to exploring the functions and structures of management of the enterprises in the food industry sector has been provided according to the following criteria: content of tasks of enterprises' activity; their participation in the reproduction process of manufacturing goods; marketing and organization of food consumption and food services. Using the Saaty method, weighting, labor intensity, complexity and compatibility of management functions have been determined. The qualimetric estimate of the functions of both activity and management of enterprises in the food industry has been determined by types of tasks – production, marketing, customer service, personnel management, and others. A scheme of mechanism and organizational structure for enterprises in the food industry sector has been proposed. Stages of formation of the organizational structure of management of the enterprises in the food industry have been determined on the basis of the synthesis of structures and functions of management

263-267

Authors: Herasymenko V. M., Chukhlata Zh. H.

The article considers organizing the strategic management of integrated business structures (IBS) using the balanced scorecard. It has been proven that formation of the specific structures of management of the IBS is a prerequisite for a gradual transformation of these associations into large corporations with more open management structure, as well as with a wider range of products and services. The prospect of further development of the IBS consists in transforming them into large industrial corporations. This process takes place in many developed world countries, for example, in the United States of America, where at a certain stage of economic development the integrated business structures are transformed in the largest companies, based on the principles of corporate management

273-277

Authors: Stolbova M. A.

This article examines the views and approaches to management of company. Both the contents and the essence of management of company have been disclosed. The key postulates of management of company have been determined, management tasks have been characterized, the basic principles and functions of management of company have been considered, their contents have been disclosed. Along with this, the basic types of the organizational structure of company and the principles of building them have been described. Issues of staff management have been considered, motivational factors for improving the efficiency of the production activity of worker have been designated.

284-288

Authors: Sobolieva T. O., Hudyma O. H.

The article specifies the need to adapt the marketing activity in the process of developing and introducing new products to the market. An analysis of the transformation process of marketing of innovations in the models of innovation process has been conducted, essence of the category of «marketing innovation» has been explored, which is suggested to be regarded as a subsystem of management of organization, which activity is aimed at developing the concept and the market promotion of new products, services, technologies and practices on the basis of continuous monitoring of marketing information in order to meet the needs of consumers to the maximum. The concepts of «marketing of innovations» and «innovative marketing» have been distinguished as depending on the novelty of the implemented product and the marketing tools used. Evolution of marketing tools when changing models of innovation process has been covered. Emergence of a new concept of marketing, which corresponds to the open innovations management model, has been notified. The new concept is characterized by the use of marketing as a basis for building a business model for a business; transformation of marketing of innovations into innovative marketing; active cooperation and collaboration with external organizations; applying both the digital and the emotional marketing in the innovation process.

293-297

Authors: Kurdysh R. F., Potapova N. A.

The article is aimed at research and development of both the scientific-theoretical foundations and the practical recommendations for improving the efficiency of the marketing activities of enterprises. The basic principles of the efficiency of marketing activities have been determined, application of methods for evaluation of the marketing efficiency has been substantiated. As result of the research, measures to improve the effective marketing activities of enterprises have been recommended. The findings of the analysis of the efficiency of marketing activities will be used for further research, with a view to identifying reserves for increasing the efficiency of marketing activities of the enterprises in the dairy industry, as well as testing them at the relevant enterprises.