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Developing Scenarios of Reputational Risk Management for Intermediary Enterprise
Authors: Trostianska K. M.
Number of views: 365
Despite a large number of practical recommendations how to reduce reputational
risk, available in the publications, the issue of possibility, nature and
efficiency of control actions, as well as the impact of their practical implementation
remains open. To substantiate decisions on the management of
reputational risk for intermediary enterprise, it is necessary to develop related
scenarios, this consideration has become the purpose of the article.
Possibility of applying cognitive methodology for the elaboration of reputational
risk management scenarios has been substantiated and sequence of
scenario development has been determined. When developing scenarios of
reputational risk management, direction board of an intermediary enterprise
should take account of the current status of the reputation risk components,
value of the unmanaged factors (goodwill, brand awareness) as achievements
of the enterprise, existing resource constraints, as well as management
targets (profit, financial sustainability). As result of cognitive modeling,
some scenarios of reputational risk management have been developed for
their further implementation in the management practice of an operating
intermediary enterprise