Notitia - journal for sustainable development

4

Authors: Tihana Škrinjarić

Book review

10

Authors: Vedran Šupuković, Sanel Jakupović, Ibrahim Obhođaš

The issue of management process in all organizations with a pronounced hierarchical structure is extremely complex and equally abstract to both the participants themselves and all those who deal with the study of this topic. The management process involves decision-making based on appropriate economic analysis, experience, practice, micro and macro environment, and the ability of an individual manager to create a symbiosis based on all the knowledge that will ultimately lead to making an appropriate business decision. The aim of this paper is to build a presentation of the model, which in this case will improve the economic community and enrich the everyday work of companies. This will allow the ownership and management structures of a large number of inadequately structured and internally non-institutionalized companies to become active and passive managers of all business relations within the companies in which they operate, instead of active or passive observers. In this paper, a management model will be presented based on the data researched within five variables: quality of human resources, economic incentives, development perspectives, managerial capabilities of subordinates and business satisfaction. One of the aims of this paper is precisely to explore how these variables influence the business satisfaction of Croatian companies. The research was conducted in the territory of the Republic of Croatia, in all regions, on a representative sample, while representatives of the companies were surveyed. The answers obtained were analysed descriptively, through the regression model. It has been proven that the greatest influence on pleasure in business is influenced by managerial capacities, where beta coefficients is 0.367. Slightly less impact on the pleasure of doing business has the development of enterprises and incentives from the budget, while the smallest impact on the pleasure of doing business has human potential. The obtained beta COTA is statistically significant because the p – value < 0.05, in all four cases. The scientific contributions of this paper are reflected in a model that will serve to measure the impact of manager satisfaction on the basis of quantitative parameters and as an example of a universal model of manager satisfaction assessment.

17

Authors: Siniša Bogdan, Suzana Bareša, Velimir Hađina

Altmanov Z-score jedan je od najpoznatijih modela za predviđanje poslovnih poteškoća odnosno stečaja. Cilj ovog rada je testirati Altmanov Z-score model i utvrditi u kojoj je mjeri primjenjiv u predviđanju stečaja u Republici Hrvatskoj. Testirani ukupni uzorak sa Zagrebačke burze sastojao se od 52 poslovna subjekta, od čega 26 koji su otvorili stečaj i 26 sa stabilnim poslovanjem, te je isti promatran u ukupnom vremenskom razdoblju 2007.–2016. Budući da se testirani uzorak sastojao i od poslovnih subjekata koji ne pripadaju proizvodnom sektoru, u istraživanju je korišten Altmanov revidirani Z''-score model. Osim testiranja uspješnosti istog, u radu su se nastojali prilagoditi ponderi Z''-score modela primjenom višestruke diskriminantne analize u cilju dobivanja modela koji će biti prilagođeniji hrvatskom tržištu. Radi prisutnosti multikolinearnosti nisu sve varijable zadržane u modelu, te je dobiven model koji ima slabiju uspješnosti od Z''-score modela. Rezultati ovog istraživanja ukazuju da je Altmanov Z''-score primjenjiv na hrvatskom tržištu, ali se preporuča koristiti ga kao dodatni, a nikako kao osnovni pokazatelj za predviđanje stečaja.

19

Authors: Zlatko Čehulić, Rajka Hrbić

In this paper the impact of adopting the euro in Croatia is analysed using experiences of other countries which have passed through this process in the last decade and which are comparable with Croatia in many aspects. The process of adopting a currency different from the one that has been used for more than twenty years presents a very important economic question for each country. In this period preceding to adopting the euro, there is an opportunity to analyse this process in the countries which went through it in the past. The result of this paper shows the impacts of adopting the euro in the European countries. The selected countries, which are adequate for analysing the effects of adopting the euro, are: Portugal, Ireland, Greece, Spain, Slovenia, Slovakia, Estonia, Lithuania and Latvia. These countries have been selected for different reasons. The majority of these countries have some similarities with Croatia, which are shown in this paper via relevant economic indicators. These results are significant for Croatia and show a positive influence on the Croatian market on a long-term basis. This paper is relevant and has a practical basis both for Croatia and other countries which will go through this process in the future.

20

Authors: Ružica Brečić, Hrvoje Bradica, Mihovil Anđelinović

Ciljevi rada su utvrditi dimenzije i analizirati stupanj razvoja društveno odgovornog marketinga (DOM-a) malih i srednjih poduzeća (MSP-a) u Hrvatskoj te ispitati čimbenike koji utječu na vlasnike/menadžere MSP-a prilikom primjene DOM-a. Primijenjeno je kvalitativno istraživanje putem dubinskih intervjua (n=16), analize bilješki s terena, internetskih stranica poduzeća te izvješća poduzeća vezanim uz DOM. Rezultati istraživanja su pokazali kako su vlasnici/menadžeri MSP-a u RH većinom upoznati s pojmom i definicijom DOM-a, ali kako je primjena takvog poslovanja još u začecima. DOM-a je u najvećoj mjeri usmjeren prema potrošačima, zaposlenicima i lokalnoj zajednici, dok se ostale interesno-utjecajne skupine (dobavljači, konkurencija, okoliš, vladine organizacije i mediji) spominju tek od strane nekoliko ispitanika. MSP-a se međusobno razlikuju prema stupnju razvoja društveno odgovornog marketinga i dijele se u tri skupine: poduzeća koja minimalno odgovaraju principima DOM-a, poduzeća koja imaju poseban tim unutar svoje organizacije zadužen za smišljanje i provedbu takvih aktivnosti te poduzeća koja su svoje djelovanje utemeljila na principima održivosti i slijede ih u svakoj svojoj odluci i akciji.