Tourism Education Studies and Practice

132-138

Authors: Ivan K. Avdienko, K.S. Kuznetsova

This article addresses resolving objectives in promoting hospitality services across the post-Olympic space. In particular, the author proposes programs for activating the various segments of the tourism market, such as event tourism, the MICE segment, and explores information flows. The article determines the advantages and disadvantages of marketing in social networks.

144-149

Authors: Nailya M. Feizrakhmanova, Iraklii Kirtskhaliya

This article addresses the foreign practice of the insurance protection of the interests of tourists. The author provides a detailed account of programs for insuring tourists by the world’s leading insurance companies and proposes specific dimensions of using foreign practice in the activity of Russian insurance companies.

159-165

Authors: Svetlana A. Nefedkina, Ekaterina Zhordan

This article provides an analysis of particular indicators of the social/economic development of the city of Sochi during the period of preparation for the 2014 Winter Olympics and Paralympics, as well as of major trends in its development during the post-Olympic period. Based on the experience of staging the Olympic Games in other countries, the effective use of Olympic legacy is one of the most complex objectives which it is not always so easy to resolve. All this points to the need for working out and implementing an effective city (municipal) target program for, at least, the mid-run, its target indicators expected to improve the effectiveness of employing the created Olympic infrastructure and boost the competitiveness of the city of Sochi as a tourist center.

177-181

Authors: Elena K. Vorobei, Evgenii V. Kirdyapkin

This article examines the tourism industry of the Russian Federation as one of the most promising sectors of Russia’s economy through the example of Krasnodar Krai, which is currently one of Russia’s most successful tourism regions. The region is distinguished by a high share of investment flowing into the tourism sphere, and already today Krasnodar Krai has access to the international tourism arena. The article identifies topical issues of an organizational/legal character which are stifling the full-scale employment of all the advantages of making use of special tourism/recreation economic zones.