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3-10

Authors: Amarilys de la Caridad León Paredes, Tamara Gutiérrez Báffil

This article presents the results of a research carried out in the Humanistic and Social Sciences Faculty of Pinar del Rio University. Its aim was to develop knowledge management alternatives through the subject of Composition and Style II, and for that reason, the methodological guide for measuring the impact of the programs that are developing in the High Education Study Center and the standards of performing this subject program, was used. The first, second and third journalist students were used as a sample and the results were significant taking into consideration that the contents they received contributed to more knowledge, they updated and deepen into the ones they had already. The alternatives we proposed contributed to develop oral and written communicative skills in the students' mother tongue, so they could publish the results through different journalist genre.

27-39

Authors: Carlos Quintana Ramos, Nivia Alum Dopico, Carlos Enrique Monterey Rodríguez

Action research study participation had as general objective to contribute to the formation of values and abilities in students of ESBU Carlos Ulloa in Hermanos Cruz community in Pinar del Rio province, with the interest of promoting their support and solidarity with prevention crime and social indiscipline. Theoretical methods like historical logical analysis and synthesis and induction-deduction were used. As empirical methods through survey techniques and literature review, analysis of focal group or discussion also descriptive and inferential statistics for percentage data analysis was used. The main results increased values of support and solidarity with the actions of the Interior Ministry specialists in the prevention of crime and social indiscipline. Greater awareness of the main indiscipline and crimes that affect the community Hermanos Cruz was achieved. An effective implementation of the workshops as spaces for reflection and social transformation was considered, in which community members felt involved and participate from the beginning of social involvement with a community approach.

52-65

Authors: Deisy Puentes Alfonso, Maricela Gonzáles Pérez

The management of innovation is currently considered a function more than the directions of the companies, such management is planned from the development of projects, whose impacts must be measured in a differentiated manner in order to evaluate the effectiveness of them, however, in the Meat Company of Pinar del Rio, recognized as an innovative company, the necessary traceability in its accounting is not available to evaluate this impact, so the objective of this work is to present a Procedure for registration, control and analysis of economic impact indicators of business innovation in said company. To obtain the information, the measurement method was used in association with the techniques of documentary analysis and interviewing, and for the processing of the data, the analysis and synthesis and induction and deduction procedures were used. As a result, a Standard Operating Procedure was designed that allowed, calculate and analyze indicators that measured the impact of two innovation projects in the management of the company.

78-88

Authors: Teresa Quiñones Peña, Beatriz Páez Rodríguez, Carlos Manuel Iglesias

The formation of the labour force qualified in the agricultural sector is of vital importance in the production of foods. The understanding of these problems has borne to that is part of the strategies for the social development in Cuba. The investigation went to evaluate the effectiveness of a strategy to contribute to the agricultural professional orientation of the adolescents in the communities rural of the municipality La Palma, county of Pinar del Rio. In this takes like base the dialectical-materialistic method, aided by the methods of investigation of the theoretical level: historical and logical, the modulation and the hypothetical-deductive one and for those of empiric level through the techniques of documental analysis, the observation and the survey, as well as the methods and statistical-mathematical techniques to process the information. The theoretical validation of the strategy was carried out by means of the approach of experts, method Delphy and in the practical validation the experimental method was used. As a result of the evaluation of the strategy the interests and the adolescents' motivations rose toward these specialties, the integration levels between the entities and the schools, as well as the potentialities of the entities of the agriculture to contribute to the agricultural professional orientation of the adolescents.

98-108

Authors: Diana de la Nuez Hernández y Jesús Collazo Melgarejo

The objective of the present investigation was to apply the axiological approach in the quality management of the lodging process in the Hotel Islazul Pinar del Rio by means of a program that contributes from an effective way to the improvement of its performance indicators. In the investigation were used methods including the analysis and synthesis, the mensuration, the systemic approach, as well as several techniques, such as the design of questionnaires and checking list. The experience to share shows the result of a thesis presented in option to the academic title of master in Management. Among the main results of the study can be highlighted its contribution to the integration of the quality function in the managers daily actions when favoring in these the perspective change from a technical focus toward an orientation in which prevails the quality like a value to share in all the functional subsystems of the hotel, so that it stimulates the learning and it transforms them in leaders able to negotiate the change that supposes to incorporate the quality like cultural value to the organization, it was also documented, the relative information to the procedure to develop the lodging process, the processes map, as well as the diagram of flow corresponding to the one mentioned process. It is concluding that is gotten a better integration and communication among the functional areas, as well as the bases was created to develop a philosophy based on the team work, specifically inside the lodging process.