Analysis of the marketing strategy of the city Ufa and proposed logos
Authors: Gabdullina Lyalya Maratovna, Artyukhina Anastasya Nikolaevna
Number of views: 527
In the modern world marketing are not only the products, services and organization, but also of entire cities and regions. It is necessary to attract investment, tourism, important events and activities to ensure economic and social stability and development. Territory marketing is a whole range of activities from analysis of initial positions of the territory, its opportunities to develop a unique image, based on current strengths.