Zeitschrift für die Welt der Türken / Journal of World of Turks

7-31

Authors: M. Şükrü AKDOĞAN -Turan ŞENER

The goal of this study is to determine the effects of corporate image onto the customer loyalty at commercial banks, which is considered to have a remarkable share in banking sector. According to the research, corporate image has positively influenced customer loyalty for loan customers in banking sector. Besides, the dimensions of corporate image as positive beliefs, quality and attraction, dynamic appearance and impression seem to have a positive effect on customer loyalty, and all these dimensions have a significant correlation with each other in statistical terms. Moreover, it has been observed that the dimensions of positive beliefs, quality and attraction of corporate image have positive effects on the dimensions such as benefit-based loyalty, behavioral loyalty, featured goods and service-based loyalty and attitudinal loyalty. It has been also determined that the dimensions of corporate image as dynamic appearance and impression have positive effects on the dimensions benefit-based loyalty and behavioral loyalty.

53-77

Authors: Zeki BOYRAZ - M. Salih BOSTANCI

In this study, tourism potentiality of old Halfeti will be tired to be depicted. Old Halfeti, the subject of the study, stands in 130 km west of Şanlıurfa city center, in the east of Fırat River and on 388 m height. While old Halfeti was a town related to city of Şanlıurfa, after the year 2000, 2/5 (180 hectar) of old Halfeti was covered with the water of dam lake as a result of completion of Birecik Dam that is a part of GAP. Whole of the region except two districts have been moved to the region ofKaraotaklak since 1999 by the completion of Birecik dam. Rüştiye and Şimaliye regions that remained in old Halfeti have been united to New Halfeti. Halfeti, with its natural beauty, boat excursions on Birecik Dam Lake, its architecture and Siyahgül, became the member of Cittaslow (peaceful city) in 2013 and takes attention as its historical structures stays under the lake. Furthermore, it has been a region visited frequently by tourists in recent years because of its location being near to some touristic places such as Rumkale, Zeugma, Savaşan Köyü, Erenköy. In this study, old Halfeti (Şanlıurfa) that has developed with its peripheral in terms of tourism sector will be analyzed.

103-117

Authors: Ayça BÜYÜKYILMAZ - Mehmet MERT

The purpose of this study is to modelling the relationship among CO2 emission per capita, renewable energy consumption per capita and gross domestic product per capita. In this context, the multivariate version of univariate Markov regime change model (MS-VAR) which is developed by Hamilton (1989) and is used prevalently in econometric applications, is performed for Turkey. Markov regime model is a non-linear model approach for changes that it is not known when they occured and it is used to predict the results in stochastic way. Moreover, these models are widely used because they also enable the dating of economic networks. This study the relationship among CO2 emission, renewable energy consumption and gross domestic product were analyzed by the use of MS-VAR model.

159-173

Authors: Filiz ÇETİNKAYA KARAFAKI

Niğde city which is in Turkey’s Central Anatolia Region, in Middle Kızılırmak Region is a settlement hosting many societies and states. Physical environment where the city was found, life- hospitable lands and safeguarded structure aganist to enemy have caused the establishment of many cities showing its own different characteristics. The purpose of this study to reveal the cultural characteristics of the community that lived in Niğde city, and to identify their impact on the shaping of Niğde city with using historical and geographical analysis methods. In this study it is revealed how it shaped adopted as part of the historic process of historical geography studies in Niğde city selected as the settlement in terms of geographical features, and it is pointed out that how important city is for the Cappadocia Region. Nigde solutions to urban problems in the city to do the analysis within the context of the production of urban geography studies and future proposals will benefit in bringing urban plans.

189-211

Authors: Engin GÖKÇÜR

Turkmen Turkish is involved in South-Western groups of Turkish language family. In this respect, it constitutes the eastern arm of the Oghuz group of the Turkish languages. Turkmen Turks have used the Chagatai Turkish’s literary language, which is common in Turkey until the 18th century. The foundation of Turkmen Turkish language was created with the language of works which were penned after the 18th century. Turkish words form a great rate of Turkmen vocabulary. In addition, the words taken from Russian, Arabic, Persian and Mongolian also create a quite large proportion. Especially allophonic changes in the words taken from Arabic and Persian words have made it beyond recognition. In this study, the phonetic events seen in the vowels of words borrowed from Arabic and Persian located in Turkmen Turkish literary products and its dictionaries are examined.

233-254

Authors: Erkan YEŞİLTAŞ - Ayşegül YILMAZER

The purpose of the present study is to develop reliable and validate an attitude scale towards attitude scale towards T. C. Revolution History and Ataturkism Course. The study sample was composed of 671 eighth grade students studying in secondary schools in the provincial area of Sivas. The study sample was selected using random group sampling method. In line with the purpose of the study, after reviewing the literature, an item pool for the piloting process was created, and expert opinion was sought for the appropriateness of each item in the pool. After the piloting process, the draft scale was administered to the study group. Exploratory factor analysis (EFA) was carried out to identify how the scale was structured, and along with other validity analyses, confirmatory factor analysis (CFA) was conducted to test the construct validity of the scale. The data were analysed using PASW 18.0 and Lisrel 8.51. To test the construct validity of the scale, exploratory and confirmatory factor analyses were carried out. Item-test correlations, test re-test correlation and the Cronbach alpha internal reliability coefficient were calculated. In addition, a t-test was carried out to see if the items discriminated between the upper and lower 27% of the groups. According to the results of confirmatory factor analysis carried out to test the validity of the three-factor scale with 23 items, the proportion X2 to degree of freedom was ≤ 5( 4,89). Since all fitness values were within acceptable boundaries, the three-factor structure of the Attitude Scale was considered to be a valid model. The Cronbach alpha reliability of the sub-scales and the overall scale (0,80) and the correlation coefficients between the subscales indicated that the scale was reliable.

283-289

Authors: Kadir ALBAYRAK - Hatice GENÇ

Cain killing his brother Abel, the first homicide was committed and this incident is evidence that humankind can move over to the dark side by their ego taking a beating. Also, the homicide that Cain committed is recognized as the very beginning of the other misdeeds which have always existed and changed, evolved and grown in humankind in the course of time. As far as the incident which happened between two brothers narrated in the holy books, it is observed better with the perspective of today over the past that Human is such a creature that He is capable of doing any evil. The dilemma of good and evil reflected by the characters of Cain and Abel and the other conflicts stemming from this dilemma were such great inspirations among writers. Particularly, The Ancient Greek and Judeo-Christian culture which lay foundation of the Western Europe Literature were adapted for the works of the western writers in various ways. In this study, we have attempted to interpret “Murdering the brother”, being one of those themes in the story of “Ein Brudermord im Altwasser” by Georg Britting.

309-314

Authors: Ozan İPEK

Bookreview