Jurnal Sosial Humaniora

1-8

Authors: Aurelius Ratu

The story of the stepmother in almost all cultures often describes her as evil, ambitious, and cruel. This paper presents a comparative study of two Indonesian folklore that presents the theme of stepmother. Through a structural and sociological approach, it is found that the storyline is not much different from the folktale of the stepmother in general. What distinguishes it is the heroic or supernatural part of it gets less emphasis even though it still remain exists. Apparently, such stories need special attention (revision), especially for the formation of a stepmother image in the midst of society so that negative stigma does not adversely affect the child's life

16-33

Authors: Enie Hendrajati

Speech humor in MTGW program is assumed as a "good practice" of pragmatic strategy to entertain, inspire and motivate audience. The focus and objective of this study is to get a description of the pragmatic strategy of harmonizing word choice, sentence, and humorous language in MTGW program. This research uses desciptive qualitative approach. Data in the form of humorous languages is collected by listening and recording. The method of analysis is padan and agih. The pragmatic strategy MT uses in the MTGW program on Metro TV is to harmonize between lingual units of words, sentences, and language styles with humor and courtesy. MT uses a locusive and illocusive strategy with humorous tones and politeness in choosing, organizing and producing every word, sentence, and style of humor. Through the choice of words, sentences, and language style, the MT uses pragmatic strategies in conveying his message as a motivator and the perlocutionary effect is that the audience becomes interested or entertained

47-58

Authors: Gita Widi Bhawika

Crowdfunding is the novel phenomenon. This fundraising based technology has increased its popularity since a decade ago. Crowdfunding can help people to funding their initiatives without boundaries because it only need internet connection to ask and give money. It is not necessary to gain relationship between initiator and funder. Yet, from the conventional fundraising point of view, it is important to build relationship to increase the loyal funder who can easily fund the future initiator’s initiatives. Thus, crowdfunding has potential dehumanization risks. This descriptive research will discuss about crowdfunding in Indonesia, and its dehumanization risks. Moreover, this paper will describe crowdfunding phenomenon in Indonesia and also propose the model of crowdfunding’s donor relationship management to minimize the dehumanization risks.