IMPACT : International Journal of Research in Applied, Natural and Social Sciences

11-20

Authors: TANVI KHURANA & SEEMA DWIVEDI

The intensity of rivalry in the retail market is high and demands a need to manage shopping malls appropriately and understand the general consumer behavior during visits at a shopping mall in terms of their main reasons for visiting the mall and attitude in order to attract shopping mall visitors to visit these malls. The purpose of the study aimed to determine consumers’ main reasons for visiting the shopping mall and their frequency of visits at the mall. The study was conducted in three malls in Udaipur city. A sample of 90 customers (30 from each mall) was selected for the present study. Questionnaire and interview techniques were used for data collection. Frequency and percentage were used for analysis of data. The findings of the study revealed that the consumers visit the shopping mall with certain reasons in mind and the frequencies of visits of these consumers vary. The majority of the respondents were females (55.55%), in the age group 20-30 years (46.66%), had an annual family income 2-5 lakhs, engaged in private job, graduates and post-graduates equally, single (unmarried) and belonged to nuclear family (70%) Majority of the respondents visited the mall once a month (31.11%) or once a fortnight (24.44%) to watch a movie (60%), for shopping (51.11%) or visit an eatery (40%). Mostly the respondents visited the mall on weekends (55.55%), spent 3-4 hours in the mall (53.33%), preferred car (44.44%) or 2-wheeler (28.88%) for a visit and were accompanied by friends (42%) or family (28.88%). This study contributes to the current literature and provides valuable information to retailers and shopping mall managers, with regard to marketing communications and marketing strategies that aim to increase the frequency of visits of consumers at the shopping mall.

27-32

Authors: Rupal Dhoot, Meenakshi Dhoot & Varun Kumar Badaya

The rootstock influences tree size, productivity, fruit quality, pest resistance, stress tolerance, and ultimately profitability. It also reduces juvenility and tree vigor; bring a much improved degree of uniformity and consistency to an orchard. Therefore rootstock is very vital component of a grafted tree and determines the success or failure of a commercial orchard. Rootstock selection offers a powerful tool for the sustainable intensification of fruit production because while the scion genotype can be used to select fruit properties, adaptation to water deficit and high salinity, tolerance to alkaline soils and susceptibility to pathogens (e.g. Fire blight in apple) can be influenced by the choice of rootstock.

45-52

Authors: MS.NEETUPAL & MEENALPHADNIS

The benefits ofcoarse grains, one or many, had been reschered in past to prove their beneficial effects onType II diabetes, weight, CVD, B.P.But, no research had been done on collective effect of all coarse grains (black gram, cracked wheat, corn meal, millets,pulses, oats, soy) on weightoftype II diabetic individuals.So, this topic is chosen for research onfinding the needof this research for type II diabetic individuals The hypothesis is that there will be no effect of coarse grain on weight of type II diabetic patients of urban area of Bhopal. The result shows decrease in average BMI and difference of weight of experimental group whereas average increase in BMI and difference of weight of control group . Conclusion:-Consumption of coarse grains on regular basis helps in reduction in weight of type II diabetes individuals.

69-80

Authors: SALWA A. MOUSA

The parameter estimation of the Marshall– Olkin extended Burr III (MOEBIII) distribution, which is a generalization of the Burr III distribution is considered. The maximum likelihood (ML) estimation of the parameters of the MOEBIIIdistribution is introduced by Al-Saiariet al. (2016). However,ML is often used to estimate the parameters of the Burr III distribution; this method is very sensitive to the presence of outliers in the data. This paper presents M-estimation as a robust method, based on the quantile function to estimate the parameters of the MOEBIII distribution for complete data with outliers. A simulation study and areal data are used to illustratethe performance of M-estimator and ML estimator. The numerical results show that the M-estimator, generally is appropriate than the ML, in terms of the bias and mean square error when there are outliers in the data.

91-102

Authors: IRFAN MARWANZA & CHAIRUL NAS

The identification of various deposition environments is indicated by all components of the deposition system and the location of the coal seams in the deposition environment based on the study of sedimentary environments, among others, supported by data from outcrop profiles (sedimentary structures), drilling, and geophysical logs. The research location in Upper Kutai Basin, which occupies the location of coal mining concession of PT Kaltim Prima Coal, precisely PIT J, with Balikpapan formation as a coal bearing formation. Some of coal observed are SE seam, NM seam and Sangatta seam. Electrolysis analysis results, this logging result is dominated by funneling and bell shape. This form is interpreted as a precipitation environment in the form of delta plain. The results of the lithological analysis (sedimentary structure) consisting of sandstone and rock / limestone constellations are characteristic of fluvial environmental up to upper delta plain. Based on research results, it can be interpreted depositional environment of coal in the area of research is the fluvio deltaic.

125-132

Authors: Margaret D. Olawale, Joshua A. Obaleye& Markus Neuburger

ABSTRACT Twin crystal structure coordination compound [Cu (Tar)2(2H2O)] was synthesized using soft synthetic method by reaction of Cu (II) salt with tartaric acid after complete dissolution of the two reactants. The compound was characterized by Elemental Analysis, Infrared, UV and Visible spectroscopy and Single crystal x-ray diffraction. Elemental Analysis, Infrared, UV and Visible spectroscopy vividly showed the coordination of the deprotonated group of the tartaric acid being coordinated to the copper metal. The 3 dimensional model of the compound revealed twin compound to be found in every single crystal of the compound.The crystals display triclinic space group with a = 6.7007 (8) Å, b = 7.3002 (9) Å, c = 8.9439 (14) Å, α = 68.499 (4)0, β = 79.764 (6)0 and γ = 65.703 (4)0 by exhibiting octahedral geometry. Each copper (II) ion is thus coordinated to six oxygen atoms; 2 carboxylate oxygen, two hydroxyl oxygen and two oxygen from water molecule.

141-146

Authors: Dastagiri D, Bhargav V & Sharma B.P Impact Factor(

ABSTRACT The investigation entitled “Studies on postharvest handling of chincherinchee (Ornithogalum thyrsoides Jacq.)” were carried out at the Experimental Farm and Laboratory of Department of Floriculture and Landscape Architecture, Dr. Y. S. Parmar University of Horticulture and Forestry, Nauni, Solan in the year 2012-2013. The experiment on wrapping material and storage durations was laid out in Factorial Completely Randomized Design and replicated thrice. A total of seven wrapping materials viz. Polyethylene (W1), newspaper (W2), cellophane sheet (W3), butter paper (W4), low density polyethylene (LDPE) (W5) and high density polyethylene (HDPE) (W6) as different treatments by keeping unwrapped (W0) cut stems as control and 4 storage durations at 4o C having relative humidity 70 per cent in 3 (D1), 6 (D2), 9 (D3) and 12 (D4) days. Wrapping of cut stems in cellophane combined with 3 days storage durations at a temperature of 4oC improved postharvest life parameters of chincherinchee viz. Floret size, the percentage of unopened florets, appearance, vase life, and the amount of holding solutions consumed.