IMPACT : International Journal of Research in Business Management

1-8

Authors: S.HEMALATHA, S.MOGHANA LAVANYA, K.MAHENDRAN & V.M.INDUMATHI

Ice cream is an important component in desserts which was the favourite of everyone irrespective of the age. This industry has immense potential and need to be probed for further growth. Brand luxury is a new concept which measures the luxury status of a brand. Brand luxury index is used to assess the status of luxury of a brand. BLI consists of conspicuousness, uniqueness, quality, hedonism and extended self. The measurement of brand luxury will help for the marketers to fix the price and assess the level of the product in the brand. The study was conducted in icecream parlours in Coimbatore city. Kwality walls, Bon-Bon, Arun, Boomerang and Amul were the brands whose luxury was measured. Among these brands it was found that Boomerang brand found to be the luxurious brand among others taken for the study.

21-28

Authors: CH. SUJATHA GANGADHAR, M.S BHAT & P. MALYADRI

In times of financial emergency poor women have no option but to knock the doors of the money lenders who lend at exorbitant rates of interest as banks are unwilling to provide credit without any collateral security. In this time, Self Help Group (SHG’s) comes into play to meet the credit requirements of the poor women. There is no doubt that SHG’s of late have become a powerful weapon in poverty eradication, but still poor women especially SC and ST women are facing a host of problems with respect to microfinance programme. This paper is an attempt to understand the different problems being faced by the SC and ST women belonging to SHG’s with respect to microfinance programmes. The main objective of this paper is to examine the problems being faced by the ST and SC women with respect to microfinance programme in the Coastal Andhra and Rayalaseema regions of the State of Andhra Pradesh, India. Lack of education, delay in approval of loans, no control over loan usage, difficulty in communication, lack of training etc are some of the problems being faced by the SC and ST women that needs immediate attention of the policy makers.

37-40

Authors: VASUNDHARA PATIL

The market value of construction sector in India is projected to expand up to INR 11954 billion by 2017. Demand for affordable housing is more likely to increase from current level of 29 million households to more than 38million households by 2030. Hence to focus on eliminating the constraints of the stake holders, Government has enacted the Real Estate (Regulation and Development) Act2016 (RERA act 2016).This is forward step by the Government to usher a regulatory authority to deal with the present unorganized housing sector. A much awaited transparency and accountability of the developers towards its consumers is the major highlight. The real estate agents/ brokers have for the first time being recognized in the law, making them also accountable. This act will have its impact not only on the all stake holders i.e. the builders, developers, buyers, brokers but also will impact the construction sector. After the passing of the act, the uncompleted projects are being speedily completed and the long delay in handing over the possession of the houses to the buyers is becoming a concept of the past. A welcome change to the consumer. In this paper we intend to study all the positive effects as well as the limitations of the law. Is this law really a dragon which will punish all the wrong doers from the developer community? Will it really make the Real estate sector a transparent one as expected? Will the implantation of the new RERA law usher a new beginning in Real estate sector?

55-60

Authors: FASLUDEEN N. S & SUJAYASREE O. J

‘Chilsol’ is an incubation idea for entrepreneurship based startup which incorporate transfer of solar refrigeration based technology, research and development on par with recent trends and service sector. Transfer of technology section of ‘Chilsol’ can include the extension based activities for the popularization of solar refrigeration based technologies in rural areas. Import export section of transfer of technology wing which will be a bridge to introduce advanced technologies to our country and to showcase low cost indigenous technologies to the global market. Research and development wing will be focusing on innovative solar refrigeration technology. Service sector division of ‘Chilsol’ can be based onsite services for the installed solar system which is being operated in demand on call basis and mobile app based services. ‘Chilsol’ can provide the platform for the sellers and buyers as international level consortia where business and innovation can be discussed using the opportunities of e-commerce. Sources of income for this project can be obtained from service fee, MNRE and other government projects. ‘Chilsol’ will be having high outcome and impact with 2.72 BC ratio and a payback period of 2 years and 8 months. Hence this will be the best project under propagation and entrepreneurship development of low carbon technologies.