IMPACT : International Journal of Research in Business Management

1-4

Authors: NITIKA

ABSTRACT The main goal of the paper is to explain the development of Internet shopping and its Impact on Consumer behaviour. Change is the Law of nature and this phenomenon is applicable in the field of market also. Buyer and seller are the main components of a market. In ancient times, Sellers used to approach the buyers. Then the buyer started approaching the seller by going to the market. But now they need not approach each other in person. E-commerce has made their contact quite easy. Electronic media which has touched every sphere of life has not left commerce untouched. Online shopping or E-Commerce is quite beneficial for consumer as it provides him with convenience to buy products by sitting at home, compare prices and quality of products and make a wise choice regarding selection of products. But E-Commerce has its own dangers regarding leakage of one's personal information like one's name, address, banking password etc. or cheating of buyer by seller by hiding full information regarding the Product. But all these shortcomings can't overloud the benefits of E-commerce. If the government ensures safeguard of consumer rights by making provisions in legislature, then it can play a very constructive role in the development of a nation and its citizens. What we need to do is to educate the Public, So that they are not cheated due to their ignorance. Nothing comes without any risk, only a vigilant public will itself put a check on these malpractices of online merchants. We need to update our self with upcoming technology, if we want to have our existence in this modern competitive World of change and E-Commerce is the demand of time.

19-24

Authors: PUSHP LAMBA

ABSTRACT The rural augmentation framework in India is generated-centric, consigning the advertising issues to the back burner. As business sector driven generation is the need of great importance, the expansion framework must be business specific and business driven. In the quest to make the expansion framework completely market driven, at the beginning itself, the center needs to lay horticultural promoting expansion framework and its establishes its substance. For all of this happen, the agriculturist, in India, needs to understand not just the importance of Agra-marketing, but also needs to be educated on the ways and manners the same can be done. He is also required to get familiar with the benefits that can be reaped out of such marketing activities. These papers aim at introducing the concept of agricultural marketing in India and explain the various costs associated with it. In an IT-driven world, the paper also aims at elaborating the virtual marketing in context to agricultural marketing in India.

31-60

Authors: GERALD MUNYORO

ABSTRACT It is evident that some of the difficulties that have been faced by the policy makers, especially when developing and carrying out this economic plan, have been caused by the failure to delineate and identify industrial clusters. In addition, these problems have also been compounded by the absence of knowledge about the association or otherwise between the organization of economic activity in clusters and the sizes of their constituent firms. Basically, the results will be based on the chi-squared test. Therefore, the results from the chi-squared study, which were used to calculate and examine whether the distribution of firm sizes in Scottish industrial clusters were significantly the same as the size distribution of firms in the rest of Scotland. The results of the study show that in the ICT sector, financial sector, Biotechnology sector, Oil and Gas sector and Mechanical engineering sectors show that the size distribution of firms within these industrial clusters is significantly different from the size distribution of firms in the rest of the country. However, in the Creative industrial sector the findings show that the size distribution of firms within the industrial cluster is significantly the same as the size distribution of firms in the rest of the country. The results in the creative cluster may be attributed to the fact that the cluster was started by local entrepreneurs who are living in different parts of the country and are interested in developing their own regions, or simply that the cluster is still in the introduction stage of development. The study also presented the significant finding that small establishments tend to operate outside the industrial clusters rather than within them because small establishments enter and exit clusters faster than large establishments and this is good for economic panning by regional economists.

73-82

Authors: RUCHI

ABSTRACT In the prevailing competitive environment, it is well recognized that the success of co-operative banks is highly dependent on the profitability. Basically, there are three main dimensions of profitability of co-operative banks viz. Return on Investment, Return on Net Worth and Return to Business (Reserve Bank of India Guidelines). Here, it may truly be said that optimum use of available funds leads to higher efficiency and profitability. District Central Co-operative Banks (DCCBs) are very common institutions among co-operative credit institutions in India. This paper is an attempt to analyze the profitability of District Central Co-operative Banks in Haryana. The study takes into consideration a period of thirteen years, ranging from 2001-02 to 2013-14. The study covers the 19 Central Cooperative Banks in Haryana. Hence, a matter of great concern for the banking industry to save against losses in the interest of building a robust economy, not only at the grass root level, but also all along each rung of the economic ladder at district, state and national levels in their turns.

91-110

Authors: PRADEEP PAI, BILAL MUSTAFA KHAN & PN MUKHERJEE

ABSTRACT The Food & Grocery Retail in India is a unique blend of available choices, traditional customs, purchaser biases, societal influences, demographic influences, travel distance involved in purchase, weekly hots / markets, etc. The vast geographical territory of distribution and lack of infrastructure for deliveries and long turnaround time further complicates the delivery mechanism. As a result of these complex yet prevalent customs large multinational retail chains specializing in food and grocery retail globally are finding the Ganges in India very tough. Almost every major player, like Flipkart, Amazon Now, the Big-Basket, and Nature Fresh have been haemorraghingand losing money on every transaction. Many startups in this area have long closed shop or curtailed their operations. Sangam Direct, ZopNow, Localbuniya, TinyOwl, Food Panda is numerous such examples. However strange it might seem, there is an Indian, Mumbai based organization essentially operating in this food and grocery home delivery business, very successfully for the past 42 years, with a loyal customer base of over 32,000 families. These families benefit from the collective buying of essential grocery items and source quality products at over 20% discount over the market prices. Further, this being a voluntary organization, ownership of the organization and success of the organization is the responsibility of every single member, which has made this model overcome the disadvantages of changing lifestyles, technological advantages of app based mobile applications, competition from modern retail formats like large departmental stores, home delivery e-commerce businesses, proliferation of the mom & pop outlets namely the Kirana stores etc. What are the strengths of this organization, what is the distribution model, what is the purchasing model and what are the innovative supply chain issues from the text of this paper. This paper also explores the additional changes required in the existing model of Mumbai Grahak Pancahayat to make it a very large and powerful conglomerate somewhat on the lines of the biggest Indian cooperative conglomerate, Anand Milk Union Limited (AMUL).

127-132

Authors: JASMINE MARIYAPPAN& A. JESU K. RAJ

ABSTRACT Green consumerism is the practice of purchasing products and services that actively seek to minimize social or environmental damage, and the avoidance of products that have a negative impact on society or the environment. The idea of green consumerism has more relevance in this decade, for countries across the globe have paid little heed to the ethical stand point of their actions. As such they have paved the way for economic development at the cost of the environment. Green consumerism, contrary to popular beliefs is not a concept that had evolved in the 21st century, but originated way back in 1980’s in Britain. However the outreach of green consumerism and acceptance of green products is yet to proliferate to other nations. In India, the concept of green consumerism is still in its nascent stage. At a time when the whole nation and the state are reeling under a massive power crisis, it is most essential to take a concentrated effort in promoting green consumerism in India. All products big or small have a huge environmental impact; it is therefore the responsibility of consumers to make informed and pro-environment decisions with regard to their consumption.