IMPACT : International Journal of Research in Business Management

1-10

Authors: N.BRINDHA& R.NIVAS

Work Place behaviours have been in research for so long years and for past four decades in addition to that the Organisational Citizenship Behaviour also considered a massive one and it is the conversion of organisational effectiveness. It is considered by both the sides, organisational policies and norms play a significant role of an individual’s behaviour. The employees in public sector might have the difference with private sector employees. This thought enhances this study to be conducted in Salem Steel Plant. The objective of this descriptive study proceeded with the identification of level of Organisational Citizenship Behaviour, the relationship between the level of Organisational Citizenship Behaviour and the democratic variables and the factors affecting the OCB of the employees. The questionnaire made with four main variables, Altruism, Courtesy, Conscientiousness, Civic virtue and sportsmanship. Four hundred employees were taken for the study through convenient sampling. The findings identified that employees are very often or almost very often according to their situation they are utilizing these variables. Only few democratic variables are positively related to the OCB.

29-38

Authors: ZUBER M. SHAIKH, SOLEIMAN AL-TOWYAN, & GAZALA KHAN

Patient and Family Education (PFE) is a common chapter available in the Joint Commission International (JCI) Accreditation (fifth edition) and Central Board for Accreditation of Healthcare Institutions (CBAHI) Standards for hospitals (second edition) . JCI Accreditation is a USA based international healthcare accrediting organization, whereas CBAHI is the Kingdom of Saudi Arabia based national accrediting organization. However, both these standards are accredited by Ireland based International Society for Quality in Health Care (ISQua), which is the only accrediting organization who “accredit the accreditors' in the world. In Patient and Family Education chapter of JCI Accreditation for hospitals, there are five (5) standards and seventeen (17) measurable elements (ME) whereas in CBAHI Accreditation there are twelve (12) standards, forty six (46) sub-standards and eighteen (18) evidence(s) of compliance (EC). The scoring mechanism is totally different in both these accrediting organizations. The researcher has identified thirty two (32) common parameters from JCI Accreditation and CBAHI standards, intent statement, measurable elements, sub-standard and evidence of compliance. On the basis of these identified common parameters, the researcher has compared the Patient and Family Education chapter in JCI Accreditation and CBAHI Standards. Methods This is a comparison study (normative comparison) in which the researcher has critically analyzed and compared the Patient and Family Education (PFE) chapter of JCI (Joint Commission International) Accreditation of USA (United States of America) and CBAHI (Central Board for Accreditation of Healthcare Institutions) of the Kingdom of Saudi Arabia. Data Collection Primary data are collected from the JCI Accreditation Standards for hospitals, fifth edition, 2013 and CBAHI Standards for hospitals of Kingdom of Saudi Arabia, second edition, 2011. Secondary data are collected from relevant published journals, articles, research papers, academic literature and web portals. Objectives of the Study The aim of this study is to analyze critically Patient and Family Education Standards in JCI Accreditation and CBAHI Standards to point out the best in among both these standards. Conclusion This critical analysis of patient and family education standards in JCI Accreditation and CBAHI Standards for hospitals clearly shows that the Patient and Family Education Standards in CBAHI Standards are very comprehensive, to the point and are much better than the JCI Accreditation.

49-60

Authors: GAZALA KHAN, ZUBER M, SHAIKH & SOLEIMAN AL-TOWYAN

The Kingdom of Saudi Arabia is the birthplace of Islam and Islam prohibits the use of any substance which might harm health. On the basis of number of studies conducted in the Kingdom, the proportion of smokers in Saudi Arabia is nearly 35 to 45% among adult males, 24 % in preparatory schools' male students and 8 % in female students. The social, health and economic burden of tobacco use, costs the Kingdom up to 5 billion Riyals per year (1.3 billion US$).1 The Kingdom is the top Arabian tobacco importer with Iran in second place, Jordan third, Turkey fourth, Morocco fifth and Egypt in sixth place, also the Kingdom pays more than 1.7 billion Riyals (453 million US $) to import tobacco per year. Saudi Arabia is the world’s 23 rd leading consumer of cigarettes despite its small population.2 More than 15 billion cigarettes worth US $ 1.3 billion are smoked by Saudis per year,3 and estimated 23,000 deaths per year in the Kingdom due to smoking. Apart from these huge deaths related to smoking, the major population of the Kingdom is suffering from the consequences of smoking or smoking related diseases like cancers, cardiac illnesses, bronchitis, and lung diseases. Objective To study the need and urgency of health education, promotion and awareness among both the genders to reduce the smoking habits in the Kingdom of Saudi Arabia. Methodology It is an observation and review of literature method, in which the primary data was collected by direct observations and secondary data, was collected from the MOH statistical year books, all papers published in english language in national and international relevant journals. The World Health Organization (WHO) and the Center for Disease Control and Prevention (CDC) reports, related government articles, MOH reports on smoking policy, production, trade, industry, and consumption, health promotion, awareness, and education are also reviewed. Results There is lack of health education, awareness and promotion on smoking in the Kingdom of Saudi Arabia. Conclusion Cigarette smoking is an important public health problem in Saudi Arabia. A more intense and comprehensive tobacco control effort is needed including the health education, promotion and awareness on smoking by the public, private and other sectors, and to reduce the extra burden of cost to treat the smoking related diseases in the Kingdom.

79-86

Authors: K. RAMA MOHANA RAO & EDUKONDALA RAO JETTI

The term ‘Retailtainment’ –the phenomenon, which brings together retailing, entertainment, music and leisure, is gaining momentum at a faster pace. Retail interior designers are trying to use atmospheric influences to engineer shopper moods and emotions. In this connection in-store music can be an important ambient factor of store atmosphere which can play a key role in influencing customers' shopping experience and purchase decisions. It also influences the work environment of the store personnel and contributes for the enhancement of their productivity. Thispaper examines the impact of in-store music on retail customers and employees in an organized retail store setting.

93-104

Authors: ROMANUS C. IWUANYANWU, KAVEH SHAMSA & BHASKAR SINHA

Researchers and managers have always been interested in searching different avenues to understand credible sources to gain competitive advantage for organizations. In most cases, the focus in these efforts have been directed to the organization’s external environment, the opportunities and threats, and the internal environment, the strengths and weaknesses of the organization. The internal strengths, resources, and capabilities available to the organizations are the competencies which can be described as the attributes underpinning the behaviour of any organization. Using the data acquired from the manufacturing segment of Transnational Corporation (Transcorp), Plc. in Lagos, Nigeria, Africa, this research examined the influence of the management of organizational learning. The research was quantitative and regression analysis was used to determine the correlation between the variables. Cronbach’s alpha was determined in each section of the research to test the internal reliability of the questions and the data. This study concludes that organizational learning and its management has positive effect on organizational competencies development in manufacturing enterprises

113-118

Authors: M.C. SARAVANAKUMAR & R. RAJENDRAN

The purpose of the study is to examine the brand awareness in rural area and to study the interest of consumers in brand products of Health Food Drinks. The brand awareness is showing increasing tendency everywhere and vadivelkarai village of Madurai is not an exception to it. Brands are the most valuable assets and the brand is seen by consumers as a sign of quality and it helps them to make their purchase decision. This analysis is done as a study about the brand awareness of branded Health Food Drinks segment. This research is done using questionnaire method, data collected from the people of Vadivelkarai village. The analysis is done using percentage method. From the research it is clear that Health Food Drinks market have a good image and the segment is expected to have more concentration to get a better piece of market share .

125-134

Authors: ANWARUL HAQUE & SHOWKAT AHMAD SHAH

Wetland biodiversity in urban areas is an issue of primary concern, especially in developing nations where major portion of people obtain their livelihoods from such type of wetlands. This paper highlighted the significance of East Kolkata wetland-based biodiversity. One of the most important factors which heavily contributed to degradation of East Kolkata wetlands is the lack of understanding of their economic, ecological and socio-cultural values among all the stakeholders. The study attempted to achieve the objective of valuing wetland biodiversity conservation by eliciting respondent’s willingness to Pay (WTP) using Contingent Valuation Method (CVM). The results showed that about more than half of the household respondents were WTP for wetland biodiversity conservation. The study explored that respondents with high education, income are found more likely to accept hypothetical CV scenario than households earning directly income from it and who shift from wetland. The average WTP was found Rs. 410 per year for wetland biodiversity conservation indicated that urban wetlands have high conservation value. The findings from the present study can be used as a policy instrument for management and conservation of wetland biodiversity and other ecosystems. There is need for designing area-specific policy tools which may also help for efficient and better management of wetlands.