IMPACT : International Journal of Research in Business Management

1-18

Authors: SADAQAT ALI

The present research is an attempt to study the Knowledge Management of White Color Workers in Public Sector Companies in India with special reference to Bhilai Steel Plant. The ability to manage knowledge is crucial in today’s knowledge economy. The creation and diffusion of knowledge have become increasingly important factors in competitiveness. More and more, knowledge is being thought of as a valuable commodity that is embedded in products especially high-technology products and embedded in the tacit knowledge of highly mobile employees. While knowledge is increasingly being viewed as a commodity or intellectual asset, there are some paradoxical characteristics of knowledge that are radically different from other valuable commodities.

25-40

Authors: VINOD NEGI & KARAN GUPTA

The present paper focuses on determining the various investment preferences of the people of Shimla the capital of Himachal Pradesh. The paper also focuses on the factors which affect the choice of financial instruments and it tries to establish a relationship between demographic, socio-economic profile of respondents and choice of investment instrument. Paper also highlights the source of information, and the key people involved in suggesting the investment instrument. The most preferred investment instrument of the people of Himachal Pradesh was also determined through the research.

49-58

Authors: S. UMAMAHESWARI& M. ASHOK KUMAR

Investment aspiration of the salaried middle class is actually a commitment to secure the consumption of all regular financial in-flow with a futuristic perspective for several reasons. The 30% (Ref Table 1) fixed deposit choice of this salaried class of the society makes it essential to study their attitude for investments, level of investment awareness and their expectation of returns based on the factors which have an upper hand on their investment choices. This paper is in fact an effort to outline the relationship between the dominant societal and demographic factors of the salaried middle class that affects the investment criteria namely, investment awareness, investment attitude and investment returns. Precisely, this study pursued on the salaried middle class of Coimbatore District, Tamilnadu, India is executed with a focus to comprehend the utilities of financial policies favouring public. Above all, the focus of this paper is an eye-opener for a similar empirical study on a larger scale of the entire nation to provide clues to devise desirable investment policies to cater to the need of the nation with a holistic perspective.