IMPACT : International Journal of Research in Business Management

7-14

Authors: M. SHARMEEN FAROOQ & VENU THYAGARAJAN

The ultimate test of corporate strategy is whether a firm creates economic value for its shareholders. A decade ago there was considerably less knowledge about shareholder value and doubt about its relevance to corporate governance. But in today’s economy it is essential to excel at measuring, managing and maximising shareholder and company value. The complexity of measurement of value deals not only with company’s historical financial results but also with its ability to create value in the future. The article seeks to compare the various valuation methods and bring out the advantages, limitations and suitability of the same.

21-28

Authors: B. SWATHI

This paper has been designed to review the existing literature available on HRM Practices. The purpose of this paper is to develop an understanding of HRM Practices and to examine the unique HRM practices implemented by different companies. Human Resource is the most important asset for any organization and it is the source of achieving competitive advantage. Managing human resources is very challenging as compared to managing technology or capital and for its effective management, organization requires effective HRM system. In this paper, an endeavour has been made to provide an overview of various aspects of Human Resource Management practices through the review of existing literature. The sources referred include various journals, books, doctoral thesis, working papers, reports, magazines, internet sites, newspapers etc and has been reflected as references at the end.

47-56

Authors: HOPE NGOZI NZEWI & NKECHI CORDELIA OJIAGU

This study investigated Women August Meeting and Socio-Economic Development of selected Communities in Anambra State. The objectives of this study are to assess the perception of members on whether training in skill acquisition has enhanced their income generation; and to find out the extent to which soft loan provision has facilitated investment in micro businesses. Descriptive survey research design was employed and data were analyzed with mean and standard deviations. One sample t-text of significance and Kruskal-Wallis test of independence were used to test the formulated hypotheses at 5% (percent) level of significance. Findings revealed that there is significant difference in responses of members that training in skill acquisition has enhanced their income generation. Besides, investment in micro-business depends on soft loan given to August Women members. It is therefore recommended that women should create new strategies for sourcing funds outside the churches and the government at all levels (local, state and federal) should provide grants to the women for comprehensive training in skill acquisition and establishment of micro-businesses. We therefore advocate that for any meaningful socio-economic development of communities in Anambra State, the Women August Meeting should elicit adequate financial and technical support from government and all stakeholders, [Inter-Agency Network on Women and Gender Equality (IANWGE), Women for Change Initiative and Non-Governmental organizations in the society].

71-80

Authors: SMITA MEENA

In India, the concept of mergers and acquisitions (M&A’S) was initiated by the government bodies. Corporate sector of India was restructured by financial organizations by adopting the M&A policies. This research aims to study the future prospects of worldwide M&A’s, and the role of Indian industries in global scenario. The present study tries to understand the extent of external deals made by India. The results reveals that Indian markets have witnessed burgeoning trend in mergers which may be due to business consolidation by large industrial houses, consolidation of business by multinationals operating in India, increasing competition against imports and acquisition activities. M&A’s have begun to gain momentum in India; there is plenty of examples of M&A provided in this research which proves that Indian industries have already entered into the M&A process of value creation.

93-106

Authors: PAUL EDABU & IJEOMA BLESSINGS ANUMAKA

This study was to investigate the way motivation tools are applied in private universities in central Uganda as a mechanism for encouraging academic staff to conduct assigned work, to establish the difference caused by gender in the way motivation tools are applied among private universities in central Uganda. The descriptive comparative survey designs involving ex-post facto design. 665 respondents participated in the study. They included professors, associate professors, senior lecturers, lecturers, assistant lecturers and teaching assistants. The respondents were selected using Sloven’s formula. The proportional stratified sampling technique was employed. While universities were selected using simple random sampling. Data was collected from four private universities which included: 215 academic staff of Kampala International University, 77 academic staff from Nkumba University, 65 academic staff from Uganda Christian University, and 37 academic staff from Cavendish University. Using 2 sets of non-standardized and research devised questionnaires. Data were analyzed using descriptive analysis and Independent t- sample test. The way motivation tools were applied was disagreed which alludes to unmotivated. There was no significant difference caused by sex in the way motivation tools are applied in private universities in central Uganda. In conclusion, academic staffs were unmotivated leading to low productivity. The researcher recommended that salary offered should be based on labor market conditions, cost of living, and performance in order to retain and avoid high labor turnover of the staff.

19-24

Authors: DHIMEN J. JANI & RAJEEV JAIN

This paper examines the Investor buying behavior of rural investors for financial assets specifically focused on mutual fund. As mutual funds are working as one of the key resource mobiliser in economy it also plays significant role in transmission of excess money of the investor to the borrower corporate houses. The paper also concentrates on how demographical factors affects the decision making process of investors. For the study purpose 100 respondents were surveyed in Sept. / Oct. 2012. It was found that there is significant impact of demographical factors like Age, Gender, Occupation, Education and income on the decision making process to buy mutual fund. For better understanding of the impact of the factors affecting decision making process of investors ranking of the factors were done. It was found that rural investors used relied heavily on financial advisor/planner so it is first in the category, after considering financial planner the investors laid second importance to risk and return profile of the mutual fund, next was the past performance of the fund and income planning was forth and finally it was brand the fifth one.

41-48

Authors: KALLEPALLI MADHAVI

This paper tries to determine the magnitude of the product cannibalization on generic purchasing decision and the consequent effort towards attitudinal conflict regarding the purchasing decision of consumers. This paper contributes a generic framework for analyzing product cannibalization. Although the factors affecting product cannibalization in mature product portfolios have been well studied, issues regarding the attitudinal conflict of consumers and its impact on consumers purchasing decision have not been addressed in the context of cannibalization. Since it is critical to be able to estimate the impact of a new product on purchasing behavior of consumers, this paper presents a descriptive model to discuss the issues associated with product cannibalization, specifically the impact of new product introduction on an existing product portfolio. The information processing model and different qualitative measures that can be used to understand the impact of cannibalization on consumer’s purchasing decision are discussed; along with case studies to illustrate the cannibalization effects caused attitudinal conflict to consumers.

59-67

Authors: PRALHAD KRISHNA MUDALKAR & RAHUL J. JADHAV

This research paper highlights the importance of communication system in selected sugar factories. Human resource is one of the most vital assets of an organization. It is the people who make other resources moving, they perform various activities in different functional areas. Human resource handles all physical and financial resources in an organization. Without their proper communication and efforts, these non-human resources remain idle. The sugar industry plays a very significant role for the development of rural area. The economy of Western Maharashtra and its vicinity is highly dominated by sugar industry situated in this area. The role of human resource work force managerial, supervisory and below managerial level staff and its contribution for the development of sugar factories, the research study deals with communication system adopted by the selected cooperative sugar factories.

7-16

Authors: TAMANNA BAVISHI & MRINMOY K SARMA

This paper develops a basic understanding of Repurchase Intention in the Indian Telecom Industry from the consumer theory literature. The paper describes how the Indian Telecom industry is suitable for conducting a study on dissatisfaction and also examines the context in which the consumers who are not happy with the services opt not to switch. However, Loyalty is not a part of this study. A well structured questionnaire has been used carried out an extensive survey through six metro cities of India, covering a total sample size of 5000. The study should be able to prove valuable to academic researchers as well as Telecom service providers.

23-36

Authors: M. DHANABHAKYAM & K. KOKILAMBAL

There is lack of clarity on the term “talent management” which makes researchers and practitioners left to define the term to suit to it to their requirements. Talent Management according to Lewis and Heckman’s (2006) comprises of three different conceptions which are as follows a) a collection of typical human resource department practices, b) the flow of human resources throughout the organization, and thirdly c) sourcing, developing and rewarding employee talent. There have been many practices adopted by different industries in order to manage the talent available with them such as team building, training, identifying talent, talent development, constant feedback etc. Talent management starts with recruitment process, alignment of the workforce to the organization, develop the people and get constant feedback to help in performance of an individual or an organization. The practices adopted generally differ from industry to industry in many cases and certain practices are more suitable for certain industries over others. At the same time there are some practices which are prevalent in most of the industries. This paper aims to bring out talent management practices which are adopted in four major industries Banking, Healthcare, Manufacturing and IT industry. And also practices which are more common among different industries. This research aims to map the existing talent management practices and its benefits to an individual or an organization.

57-72

Authors: ACHUGO EUSEBIUS & GBOYEGA E. BABALOLA

Child labour in Nigeria has been a problem that is becoming alarming in the society and also in the international community. Its elimination remains a major source of concern to the labour unions and industrial relations circles of the nation. This paper tries to look at this problem by looking at labour unions power centrality, its largeness and density of population amongst other associations in the country, to build a framework of alliance and solidarity that shows its central role as the protector of the citizen’s right to work, to fair work and treatment of workers. This could be fully enhanced into alliances, and connected networks with the civic society organizations and other meaningful groups to eliminate this modern menace of child labour. We used a comparative study method in which we used the connectedness to power of some civic associations that can change government or persuade its decisions on quick measures that could be employed to eliminate child labour in the Nigerian society. We also tested the key argument that unions power, centrality and largeness has a significant and positive effects on government, in controlling socio economic policies for the common good. Union centered, union linked civic association’s networks and connectedness can be useful in mobilizing other groups and the civil society to strengthen forces in the pursuit of a quicker implementation of measures on the elimination of the use of child labour. We highlighted therefore the important role of labour unions with its connectedness, alliance and solidarity with civic society organization in holding the government responsible to making effective policies and being accountable to the education and growth of its children for future socio-economic and political development of this nation.

81-84

Authors: SUNIL CHOUGULE

A nebulizer is a medical device used for the treatment of respiratory diseases like Asthma, COPD (Chronic Obstructive Pulmonary Disease) & Cystic fibrosis which converts liquid medication into mist or aerosol. When diseased person suffering with above infection inhales through the mouth the said liquid reaches in the form of mist or aerosol inside the lungs of a patient. Nebulizer use OXYGEN, COMPRESSED AIR or ULTRASONIC POWER to break up medical solutions & suspensions into small aerosol droplets that can be directly inhaled from the mouthpiece of the device.

13-18

Authors: G. VAISHNAVI & S. K. G. GANESH

Interactive Voice Response system (IVR system) is the self service technology which provides the round the clock service for the customers. The purpose of the research paper is to identify and study the effect of certain demographic factors (gender, age and educational qualification) in relation to the customer perceived frustration. The paper used a structured questionnaire to obtain data from the IVR system users. Based on the collected data, the tools such as, independent sample t-test and ANOVA were utilized to analyse the relationship of demographic factors and perceived frustration. The paper found that IVR system users different age groups have a positive relationship on perceived frustration and whereas the gender and educational qualification does not have a significant effect on customers perceived frustration.

27-38

Authors: ATUL DHYANI & ANANT AGARWAL

This study aims at developing a comprehensive theoretical framework for dynamics and conflict of Spousal buying decision (SBD). The study also build a conceptual model of Spousal-joint Purchase Decision Matrix Model (SPDCM) used by spouses for purchase decision making exercise. The basic purpose of above is to explain the spousal involvement in family purchase decision and their conflict that arise in decision which lead to either joint or autonomous decision and finally arriving at a final decision with the help of conflict resolution strategies. Based on the theoretical evidences (C.B.Ward, 2003), it was concluded that Low initial level of disagreement results in lower level of relative conflict while High initial level of disagreement results in higher level of relative conflict among couples and High levels of disagreement should produce higher levels of relative conflict than low levels of disagreement for across product category decisions, while, for within product category decisions, there is no difference between high and low levels of disagreement on relative conflict.

49-54

Authors: HARTESH PANNU & SUKHMANI SANDHU

India is rapidly gaining importance world-wide as the country has become an investment hub over the last decade. Global investors have retained their faith in the flexible Indian economy even during the toughest of the times. As a result, India enjoyed high foreign inflows and investments when rest of the world was struggling to even survive. According to the Investment Commission of India, the retail sector is expected to grow almost three times its current levels to $660 billion by 2015. However, in spite of the recent developments in retailing and its immense contribution to the economy, retailing continues to be the least evolved industries and the growth of organized retailing in India has been much slower as compared to rest of the world. Former Government supported FDI in retailing sector to enhance its growth. This paper will analyze both the advantages & disadvantages of FDI in Indian Retail sector.

61-67

Authors: B. SRINIVAS RAO

In order to keep the organizational strategies and objectives aligned, this paper proposes that knowledge management (KM) should be grouped into five dimensions, Knowledge management process; knowledge management system; knowledge management structure; knowledge management strategy; knowledge management assets. It is observed that a better understanding of compatibility between KM and process re-engineering and restructuring is needed to aid the reduction of existing tensions and to facilitate the advancement of the application of KM best practice. Many knowledge management activities, methods, or modules have been discussed within the literature suggest an integrated knowledge management framework that comprises the following activities: initiation, generation, modeling, repository, distribution and transfer, use and retrospect, while, differentiating between specifying a requirement, capturing, distributing, and using knowledge. The dimension “Knowledge management process” is a necessary precondition for the core processes of knowledge identification and knowledge use. With respect to the dimension “knowledge management system”, in order to be sure that knowledge is most frequently used, technology must be accompanied by a knowledge-compatible culture. As regards to dimension “knowledge management structure”, achieving a “knowledge culture” requires managerial focus in three areas: preparing the organization, managing knowledge assets, and leveraging knowledge for competitive advantage. In the context of the dimension, “knowledge management strategy”, the process of knowledge generation and development not only requires organizations to alter their cognitive frameworks, but also forces organizational members to view reality in new perspectives. In order to manage the dimension, “knowledge management assets” information technology is creating the basics of new kinds of business assets (speed, agility, reach, and insight). These new assets created by information technology are certainly going to help and assist knowledge management function of an organization to a greater extent.

11-24

Authors: KHALIL MHADHBI

This paper investigates the direction of causality between financial development and economic growth in Low-income countries. We develop a new proxy for financial development that refers to the input of real resources into the financial system. The panel causality testing approach, developed by Kónya (2006), based on the Seemingly Unrelated Regressions and Wald tests with the country specific bootstrap critical values, is applied to the panel of twenty one Low-income countries for the period 1970–2012. Our findings support the supply-leading hypothesis, as many financial development variables lead economic growth in Benin and Zimbabwe. Our results also confirm for twenty one Low-income Countries suggesting that their financial development does not depend on economic growth.

31-46

Authors: KAWALJEET KAUR & NEENA MALHOTRA

In the emerging global economy, telecommunication sector has made a significant impact on economic growth. It is one of the prime support services needed to promote growth and modernization of various sectors of an economy. Telecommunication is one of the sectors having high forward and backward linkages. The paper attempts to investigate the causal relationship between telecommunication development and GDP as well as various sectoral components of GDP in India. The results of the study reveal a long run relationship between growth of telecommunication and economic growth at aggregate level as well as at sectoral levels. The study indicates that there is causal relationship between telecommunication growth and growth of manufacturing sector as well as services sectors. Growth of FIRB services (Finance, Insurance, and Real estate and business services) is causing telecommunication growth in India while the causal relationship is other way round that is growth of SPC and TTHC is caused by telecommunication growth in India. The results show structural break in data in 1995 and 2005 which indicate strong impact of telecommunications on development of various sectors of the economy.

57-64

Authors: NAGARAJU BATTU, BALMURI SATYASAGARRAO & VENKATA RAMAMURTHY K

The art of successfully managing businesses and projects requires the ability to both design and execute an effective IR strategy. This means that risks need to be identified and understood with sufficient time and leeway to enable them to be avoided. The Industrial relations management recognized as an essential element of organization’s strategy. Present paper look into the Industrial relations influence on Productivity in NTPC. This research explores the IR practices contribution for maintain Productivity in NTPC. Study was conducted in NTPC unit at Ramagundam in the state of Andhra Pradesh.

73-78

Authors: ALMA SPAHO & MAJLINDA GODOLJA

The lecture remains at the centre of most universities approaches to teaching and learning, despite the emphasis on quality and flexibility, and the introduction of new technologies. But, lecturers increasingly face very low levels of lecture attendance. Concern for improvements in student learning has attracted a large amount of literature in search for the correlation of class attendance and student performance. The majority of these studies show that students attending classes perform better on assessment than those skipping lectures. Class attendance has been shown to be correlated with grades across a wide range of disciplines. The aim of this research is to analyze the business student’s attendance in general mathematics lectures and their final examination success. The population of the study consists of business students attending first-year at the Faculty of Economy, University of Tirana for 2012-2013 academic year. Using the simple random sampling, 143 students are randomly selected and completed a survey during the first week of June. The logistic regression is used to estimate the impact of lecture attendance on final success. The results indicate that lecture attendance of business students has a statistically significant impact on their final success in General Mathematics course. These findings suggest that enhancing student participation should be a crucial aspect of administration, in order to improve performance. At the same time, the lecturer should also create a good learning environment, to motivate students and engage their interest in the course.

91-104

Authors: YASMIN BEGUM R. NADAF & SHAMSHUDDIN M. NADAF

My interest is the future, because I am going to spend the rest of my life there. - Charles F. Kettering Every social and global issue is a business opportunity just waiting for the right kind of inventive entrepreneurship, the right kind of investment, the right kind of collective action. - Peter Drucker Green marketing is a vital constituent of the holistic marketing concept today. It is particularly applicable to those businesses that are directly dependent on the physical environment. Changes in the physical environment may pose a threat to fishing, processed foods tourism and adventure sports industries. Consequently new types of products were created, called "green" products, which would cause less damage to the environment. Thus green marketing plays an important role to promote and reinforce the idea of environmental protection and sustainable development both in the minds of the customer and the firms. Many global players in diverse businesses are now successfully implementing green marketing practices. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavioural pattern. The most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products. Majority of them feel that environment-friendly products are safe to use. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. Now is the era of recyclable, non-toxic and environment-friendly goods. This has become the new mantra for marketers to satisfy the needs of consumers and earn better profits. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the environment. It includes a broad range of activities like product modification, changing the production process, modified advertising, change in packaging etc., aimed at reducing the detrimental impact of products and their consumption and disposal on the environment. Companies all over the world are striving to reduce the impact of products and services on the climate and other environmental parameters. Marketers are taking the cue and are going green. Thus there is growing interest among the consumers all over the world regarding protection of environment in which they live; People do want to bequeath a clean earth to their offspring. Worldwide evidence indicates people are concerned about the environment and are changing their behaviour. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services. The paper examines the need and significance of green marketing in the 21 century. This paper attempts to capture some of these initiatives in India, which may provide ideas for other companies in both developing and developed markets and evaluates the challenges and strategies faced by the Indian companies and their concern for green marketing to tackle social and environmental problem using innovative solutions.

113-120

Authors: V. P. T. DHEVIKA & O. T. V. LATASRI

This paper investigates the customer value of shampoo among college students. The objective of this paper is to measure the customer value of shampoo through a mathematical model. Customer value is one of the marketing tool through companies acquire new customers and retain existing customers. This study takes into account eight dimensions under customer value. Five dimensions under benefits perceived and three dimensions under sacrifices perceived. Customer value is found out by the difference between benefits perceived and sacrifices perceived.

129-136

Authors: RACHNA NIGAM & SNIGDHA MISHRA

People are important asset to the organization. Organizations invest a lot of time, money and energy to hire, coach and manage performances of their employees. At the end of the day an organization gets an identity and success only because of his employees. Therefore, there is nothing more challenging than to focus on employee retention and more upsetting to know that one of your team members is set to depart. Exit interviews are critical to any organisations as they provide an opportunity for the employees to express their reasons for exit and enable the organizations to review and improve upon their employee retention policies. This is an unique chance for an organization to understand the perception of departing employees who generally will more open and objective about their perception on organizational policies and practices. However corporate insecurity and defensiveness can act as a barrier in implementing exit interview process objectively. Also the feedback received from the employees during the process are masked due to their personal reason or simply not taking the exit interviews seriously. They even feel that it will block their re- entry in the organization, if so desired and may find it difficult to face an ex-colleague or manager in future if they cross paths.

149-162

Authors: KM. UPASANA

Today’s we all lives in a 21st century, everything changed very rapidly & continuously for the betterment of future, new technology is simply a modified version & a technique to overcomes the drawbacks of previous one, that’s proves very beneficial for all. In the era of globalization, traditional education system is losing its relevance. Role & importance of e-education in areas like commerce, management, IT etc. is increasing day by day. India too acknowledges importance of e-education in dissemination of knowledge.