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IMPACT : International Journal of Research in Business Management

Number 7, 2013

  • 1-8
    Employee Engagement and Line of Sight
    Authors: C. Swarnalatha & T. S. Prasanna
    Number of views: 368
  • 9-12
    Free Economic Zones in Uzbekistan: The Conditions and Expected Efficiency
    Authors: Burieva Nigora Khasanovna & Ostonokulov Azamat Abdukarimovich
    Number of views: 426
  • 13-20
    A Study on Agricultural Marketing with Special Reference to Chhattisgarh State
    Authors: A. K. Mishra & Paridhi Bhandari
    Number of views: 396

Number 6, 2013

  • 1-6
    Learning Environment and Cross-Border- Student’s Adaption in Classrooms in Selected Private Universities in Kampala, Uganda
    Authors: Anumaka, Ijeoma Blessing
    Number of views: 401
  • 7-10
    Management Innovation: A Key Driver for Providing Competitive Edge
    Authors: Sna Farooqi
    Number of views: 381
  • 11-14
    Employee Attrition and Retention in a Global Competitive Scenario
    Authors: M. V. Nappinnai & N. Premavathy
    Number of views: 432
  • 15-24
    Does Motivating Factors Would Perform the Public Sector Employees: Need of the Hour
    Authors: Sanapala. V. L. N Udya Kumar
    Number of views: 419
  • 25-36
    Redefining Luxury Market in India: Contrasts, Contradictions and Extremes
    Authors: Neha Bothra
    Number of views: 438
  • 37-42
    Impact of Celebrity Brand Endorsements on Brand Image and Product Purchases -A Study for Pune Region of India
    Authors: Zohra Sabunwala
    Number of views: 434
  • 43-48
    A Study on Causal Relationship between Spot Return and Future Return of GBP/INR Currency Pair Traded in India
    Authors: Raghavendra R. H & Velmurugan P. S
    Number of views: 426

Number 5, 2013

  • 1-10
    Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective
    Authors: Shehely Parvin
    Number of views: 407
  • 11-16
    A Systematic Approach to Evaluation of Brand Extension Strategy from Consumer Perspective
    Authors: R. Priyadharsini & K. Shyamasundar
    Number of views: 415
  • 17-22
    Perception of Consumers towards “Amma Unavagum” with Special Reference to Vellore City, Tamil Nadu, India
    Authors: A. Ashok Kumar & D. Krishnan
    Number of views: 429
  • 23-30
    Status Seeking Consumers with Reference to Four Wheeler Owners in Coimbatore City
    Authors: D. Arthi & K. Malar Mathi
    Number of views: 430

Number 4, 2013

  • 9-18
    Influence of Brand Ambassadors on Buying Behavior of Soft Drinks: With Reference to Belgaum City
    Authors: D. Goutam
    Number of views: 504
  • 19-26
    Prediction of Business Bankruptcy for Selected Indian Airline Companies Using Altman’s Model
    Authors: S. Vasantha, V. Dhanraj & Thiayalnayaki
    Number of views: 438

Number 3, 2013

  • 1-8
    Human Relations –The Greatest Asset
    Authors: J. Arpankumar
    Number of views: 446
  • 9-20
    Market Focused Strategic Flexibility: Significance and Implications for Indian Automobile Industry
    Authors: Kumar Shalender
    Number of views: 396
  • 21-28
    A Study of Motivational Factors of the Industrial Workers: In Relationship to Age, Education Level and Hierarchical Position
    Authors: S. K. Singh & Vivek Tiwari
    Number of views: 425
  • 29-36
    Gender and Work-Productivity of Academic Staff in Selected Private Universities in Kampala City, Uganda
    Authors: Anumaka, Ijeoma Blessing & Ssemugenyi Fred
    Number of views: 413
  • 37-48
    Stress Management among Health Care Professionals
    Authors: D. Shreedevi
    Number of views: 481


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