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IMPACT : International Journal of Research in Business Management

Number 5, 2013

  • 1-10
    Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective
    Authors: Shehely Parvin
    Number of views: 404
  • 11-16
    A Systematic Approach to Evaluation of Brand Extension Strategy from Consumer Perspective
    Authors: R. Priyadharsini & K. Shyamasundar
    Number of views: 414
  • 17-22
    Perception of Consumers towards “Amma Unavagum” with Special Reference to Vellore City, Tamil Nadu, India
    Authors: A. Ashok Kumar & D. Krishnan
    Number of views: 429
  • 23-30
    Status Seeking Consumers with Reference to Four Wheeler Owners in Coimbatore City
    Authors: D. Arthi & K. Malar Mathi
    Number of views: 429


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