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IMPACT : International Journal of Research in Business Management

Number 4, 2013

  • 9-18
    Influence of Brand Ambassadors on Buying Behavior of Soft Drinks: With Reference to Belgaum City
    Authors: D. Goutam
    Number of views: 504
  • 19-26
    Prediction of Business Bankruptcy for Selected Indian Airline Companies Using Altman’s Model
    Authors: S. Vasantha, V. Dhanraj & Thiayalnayaki
    Number of views: 438


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