IMPACT : International Journal of Research in Humanities, Arts and Literature

17-30

Authors: Peerzada Mohammad Iqbal & Suhail Nabi

The paper is an outcome of a research conducted on four search engines viz., Google, Yahoo, Bing, and Baidu evaluate the trend projection analysis in their results. The objectives were accompanied by a collection of series of data using the Compound keyword “Comparative Librarianship” from the field of Library and Information Science. A series of results were collected on a daily basis to project 50 days of the projected trend. The evaluation revealed that Bing shows a positive secular trend while Google, Yahoo! And Baidu shows a downward or negative secular trend. The instability is less in Google and Bing while Yahoo and Baidu show a tremendous instability in its search results.

39-48

Authors: Nivedita & Rashmi Chaudhary

Life is a most beautiful thing on this earth which makes it different from other planets and insurance of this asset is called life insurance. Life insurance provides both safety and protection to our loving ones and also encourages habits of saving and investment among people. There are 24 life insurance companies operating in India and these are playing a vital role in the economic development of our country by providing insurance to a number of people against the risk of life i.e. uncertain death or accident. There is a cut-throat competition in insurance sector, which highlights the need of satisfied customers. The present study is an attempt to find out the impact of demographic factors on customer satisfaction with respect to life insurance policies and agents. Various factors that affect customer’s satisfaction have been discussed in the paper. This study is mainly based on primary data. It is found that customers are satisfied with features and premium of life insurance policies. Most have a long history of business with their current agents, but there are few who wish to buy more products from their current agents and recommend others to buy a product from them. Further, it can be seen that demographic factors have no significant impact on the mean difference of any variable.

61-66

Authors: Bhaswati Das

The dependency ratio is a prolific representative of demographic situation of a region. North East India is a region with numerous perplexing demographic struggles, experiencing continuously transforming socio-economic scenario. From the analysis of dependency ratio of the North Eastern states, it is revealed that the dependency ratio for each of these states is decreasing. Sikkim has experienced a highest decrease in the ratio from the value of 67.9 of 2001 to 51.3 of 2011. Though the ratio of child dependency has registered a sharp decline in Nagaland during 2001-2011decade, in Meghalaya and Manipur, this has shown anincrease in a2001-2011 decade than the previous decade of 1991-2001. On the other hand, in case of elderly population, Assam, Tripura, and Manipur have recorded growth during 2001-2011 decade than the previous decade. Thus in this complex altering panorama of demography, it becomes very necessary to review the existing policies and legal, social set up to ensure the welfare of these groups of dependents. Particularly, it is utmost necessary to guarantee the basic rights of the elderly population through execution of different welfare programmes.

75-78

Authors: Suman & Kamna Bhati

The present study was conducted in Sangaria Town, Hanumangarh District in Rajasthan state. Two hundred women were selected as the sample of the study. Two variables were taken, i.e. dependent and independent variable. Age was taken as independent variable and a chronic disease faced by women was taken as the dependent variable. Information regarding to chronic diseases was collected with the help of the questionnaire cum interview method. Result revealed that the majority of the women faced problem in decreases in strength(37.55%), high blood pressure(27.5%), loss of visual and auditory acuity(25%).

85-88

Authors: G. Padmaja

Fundamental Rights and Directive Principles are described as the conscience of the Indian Constitution by Granville Austin, an acclaimed authority on the Government, Politics, Polity, and the Constitution of India. 1 Nobody has said anything better than this about the relationship between Parts III and IV of our Constitution . Yet, they are not understood in that sense; may they are even seen as being in conflict with each other! How can two parts which constitute the conscience of a doctrine be in conflict with each other? What does the Constitution say about them? It is a relevant question.

105-110

Authors: Anirban Bhattacharya

The two most promising, inspiring, well-marketed and popular women authors of the milieu of post- colonial/commonwealth transnational writings are Jhumpa Lahiri and Chimamanda Adichie. It is interesting to note that both women belong to nations which had the same imperial masters; however, they are more interested to depict the post- colonial conditions of their respective homelands. It is not the struggle of independence that the native people faced under their colonial lords that incites and excites their pens; it is the post -colonial internal politics and conflicts and complexities that sing the song for them. There is a typical blend of History and Fiction in both their works. The historiography used by both these writers gives an authentic catharsis which traces existential issues. One of Lahiri’s recent works, The Lowland traces the development of characters through the troubled times of the Naxalite movement. She uses the historical setting which influenced the several youths of the country to engage in intellectual and armed battles with the existing government. However, Lahiri focuses on the effects it had on the people who were indirectly involved with the movement. The story is not only about Udayan, who was an active member of the Naxalite brigade working underground in Calcutta, it is about Subhas, Gauri, and Bela too. Similarly, Adichie’s Half of a Yellow Sun deals with the turmoil breathing in Nigeria during the Biafra war. The story relates the experience of five characters- two twin sisters, a professor of mathematics, a British citizen and a houseboy. It is interesting to note the similarities in the treatment of the post-colonial situation dealt by the two authors and no wonder we could see that Nigeria turns out to be Adichie’s lowland as Calcutta is to Lahiri. Furthermore, the genre of young adult literature is not only about entertainment, it has its own perspectives. And one of them is a revolution. The seeds of revolution that grow best in the young mind have found a common niche in both Lahiri and Adichie. Hence, th

125-138

Authors: Shanmukh Sagar K , Vikas Saxena & Sapna Arora

This study has been undertaken to investigate the level of competitiveness and the determinants of Intra-Industry Trade between India and Australia in the Processed Food Sector. The macroeconomic variables include GDP, Distance, FDI, RSCA etc. For the very purpose yearly time series data has been arranged from 2003 to 2016. The analytical framework contains Comparative Advantage, IIT, HIIT, VIIT & an Econometric evaluation of the variables hypothesized.

145-154

Authors: Hafsa Ruba, Ammara Ameer, Zarmeena Peraiz & Iqra Ghaffar

Current study deals with the Critical Discourse Analysis (CDA) of the first part of King Martin Luther’s speech “When I Have a Dream”. We will analyze the text of our study in socio-political context of applying the model of the Fairclough 3D model. The main objective of the research is to highlight the social, political and cultural activities.

161-166

Authors: Alpana

In this study, a comparison has been made and analyzed between The Story of O (1954) by Pauline Reage and The Bloody Chamber (1969) by Angela Carter. Both stories have been studied by keeping in mind the idea of sexual perversions such as sadism and masochism. Both of the terms were coined by a German psychiatrist named Krafft Ebing. The main idea deployed in this essay is borrowed from Gilles Deleuze’s elaboration of sadism and masochism in his book called Coldness and Cruelty & Venus in Furs written in collaboration with Leopold von Sacher-Masoch in 1967. Sadism means driving pleasure by inflicting pain on others while masochism is about giving pain to the self and seeking pleasure. Both stories are infused with various examples of such perverse natures of sexuality. Also, biblical allusions have been discussed briefly here, besides the similarities and dissimilarities between the stories. In order to describe the binary of domination and submission involved in a sexual relationship, the thought-provoking quotes have been borrowed from The History of Sexuality written by Michel Foucault.

173-178

Authors: Chander Shekhar

Is it possible, to say anything that results in a mass impact on society? Can the thought chain reaction of an individual, affect the person whom he is not acquainted? The present qualitative study of thought chain reaction tries to understand its effects on the perception of individuals, groups, societies, at the national and international level. Human beings are always curious to know their future, hear their past and relate these to the present. They try to comprehend the nature from micro to macro level. The knowledge of one event/phenomenon and its effect on others reveals the new discovery. This paper also studies the chain reaction impact through Physics, Chemistry, Universal, Political, Business, and Cognitive, Social and Behavioral Perspectives.

189-198

Authors: Manpreet Kaur

Work-life balance is a notion that supports the efforts of employees to divide their time and energy between work and the other significant aspects of their lives. The changing conditions of economic and social demands have changed the nature of work throughout the world. Due to uncertainty in the external environment, the working environment has become dynamic throughout the world. The concept of Work- life balance is becoming quite relevant in a changing working environment. This paper attempts to study the concept of work- life balance and how it relates to employee productivity.It also focuses on finding out the benefits of achieving Work- life balance for both employees and the organization. This study is descriptive by nature. The paper also studies various challenges faced by the employees in achieving Work life balance. It was observed through the study that achieving Work- life balance would be mutually beneficial for both employees as well as the organizations. It would improve employee satisfaction, foster employee productivity, and enhance organizational performance. This paper also gives a few suggestions on achieving work life balance.