International Journal of Social Sciences and Management

5-9

Authors: Adnan Abdulrahman Naef Farhan, P.A. Varghese

The Arab Spring is a popular term used to describe the revolutionary movement of demonstrations and protests, and civil wars in the Arab world that began on December 18, 2010 in Tunisia and spread in the whole Arab countries. Tunisia and Egypt became the center of this revolution, and then it moved to include Libya, Yemen, Bahrain, Syria, Algeria, Iraq, Jordan, Kuwait, Morocco, Sudan, Mauritania, Oman, Saudi Arabia, Djibouti, Western Sahara and Palestine. Yemeni youth’s revolution movement began to change the system through mobilization of people and social action. This paper focuses on the importance of Facebook in the revolution and how the Yemeni youth used Facebook to attract more supporters and keep the spirit up. The present paper reports the impact of Facebook in nurturing political revolution in Yemen analyzing the data achieved by survey method.

18-30

Authors: Karan Khurana

This study aims to investigate the effects of perceived brand globalness (PBG) on consumer affective and behavioral responses to brand failures and for how consumer perceives global and local brands and their responses in the event of failure present or absent related to brand performance and brand familiarity, brand presence and prestige, brand equity, product country match, country ethnocentrism. This research is conducted in regards to women consumers in two cities in North India related to global and local brands with impact of perceived brand globalness to brand failures present or absent scenario based on consumer responses. The research explored into four main factors as dependent variables on which PBG effects are examined and observed in failure present as well as failure absent scenario. This research consists of mainly two studies and two preliminary tests. Study 1 is executed basically to investigate and to test consumer responses towards brand failures of fictitious brands. Study 2 is designed to examine consumer responses to brand failures of established brands. The study found that PBG effects are more positive on Global brands as compared to the local brands and concluded that consumer is less negative and less impulsive to the global brands when they met failure scenario. The study could not find any significance and examined that customer ethnocentrism does not interrupt with buying behavior. This research was able to test whether global brands are still perceived superior to local brands in the context of Indian consumer and also test whether the effects of PBG on consumer responses to brand failures will be mediated by consumer attribution as blaming or fault accountable in the event of encountering.

43-45

Authors: Bimal Adhikari

This paper highlights the importance of measuring poverty through a multitude of approaches. This paper also discusses the current economic condition of Nepal using indices that emphasize financial aspects as well as by using indices that go beyond commercial elements. The overarching goal of this paper is to provide a comprehensive understanding of the state of poverty and economic development in Nepal. Based on the findings of this paper, the author finds access to cooking fuel, proper floor, sanitation, education facilities, and adequate nutrition to be the binding constraints on Nepal’s developmental aspirations. Targeted investment in these areas will certainly help to reduce widespread poverty.