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DIAGNOSIS -THE FUNDAMENT OF UNIVERSITY STRATEGY
Authors: Ion VERBONCU
Number of views: 386
Any university, whether public or private, has a life cycle, from emergence to development, maturity,
decline, and so on. At each phase of the life cycle, appears the necessity and opportunity of changes that, to the
extent in which they are appropriately exploited, can produce real "inflection points" for the university in the sense
of development or regress. Regardless of the situation, diagnosis is necessary to highlight the state of its existence,
its viability potential for managerial, economic, educational and other fields. This research focuses on the
methodological scenario for the realization of a university diagnostic study from the perspective of its use as an
important basis for the global strategy, together with the market study (the labor market, focusing on the
characteristics and trends of the profession market for which the university prepares specialists – economists,
engineers, lawyers and so on), sectoral strategy (education strategy) and national strategy. As any diagnostic study,
this one completes into causally determined hard points and weak points classification, into determining the internal
viability potential and specifying strategic- tactical ways of enhancing the viability potential, focusing on causes
generating atuas and dysfunctions. The main problem that arises is the way of capitalizing it in the elaboration of the
global university strategy. The answer to all this issues is to be found in the lines of this article.