Bulletin of Science and Practice

44-50

Authors: Abdullin M., Basyrov A., Koltayev N., Nagaev R. Koksharova Yu.

Physicomechanical properties of elastic polymeric compositions on a basis styrene butadiene of the styrene rubber containing as a filler technical carbon Printex XE–2B brand and oil softener PN–6 oil are studied. Influence of content of softener on elasticity and extent of lengthening of the materials received on the basis of the studied polymeric compositions is revealed. Dependence of change of tension on a gap from an extent of filling of softener is established. Influence of stretching of polymeric compositions on their conductivity is studied. The main metrological characteristics at the measurement of the length of material and dependence of accuracy of determination of length on an extent of filling of softener are defined. Approximating dependences of resistance of polymeric composition on lengthening on the basis of the exponential equations of the 3rd order are established. The possibility of receiving on the basis of the considered polymeric compositions of sensors of linear movement as a part of various devices is shown.

56-61

Authors: Dmitrieva V., Nefedova Ye.

The paper concerns seasonal dynamics of dissolved oxygen content in two small rivers; first river — Peschanka — belongs to an industrial site of Voronezh city and second river — Troika — flows through a suburban area that mostly occupied by gardens and fields. The first stream is characterized by lower content and higher extent of oxygen than the second stream. One of the reasons is higher concentrations of pollutants that require more oxygen to oxidation. The human impact to the second stream is lower but oxygen content in this river sometimes falls to critically low values. To reveal more factors and mechanisms of human impact to the regime of dissolved oxygen in small rivers it is necessary to continue this investigation.

70-73

Authors: Molotov S., Abbazova E., Tokareva N., Nekrasova K.

This paper presents the significant role in the formation of the new direction of cartography is played Web GIS and multimedia technologies. They allow to create the attractive and easily perceived by users interactive cartographical works. The changes which have happened recently connected with informatization of society have led to essential changes in a technique of teaching the corresponding disciplines. These technologies based on the computer equipment demand radical changes in the organization of educational process of the higher school. Development of modern information technologies allows transferring to the Internet not only any reference information of different types but also various types of spatial. All this gives the chance of interactive interaction and editing all this array of information.

79-81

Authors: Molotov S., Abbazova E., Tokareva N.

The article analyzes the mineral resource potential of Russia as one of the most important factors of sustainable development of the economy and an integral part of the global potential. We consider oil and gas regions of Russia (estimated reserves of fossil fuels, the status, and prospects) , principles and approaches to environmental management.

86-89

Authors: Pyataev Ye.

The article considers the peculiarities of vibration effects on structures in general and on the insulating layer of building systems, in particular; the results of studies of changes in the strength characteristics of mineral wool according to the conditions and duration of vibration exposure.

95-98

Authors: Miftahova A.

When working with very large data sets to build a decision tree can be difficult. Even in cases where this is possible, it may not be the best way to use the data. As a workaround, use tree branches cut method decisions in the implementation phase. Pruning branches or replace some subtree branches held where this procedure does not lead to an increase in errors. The process takes place from the bottom up, thus it is rising. This procedure is more popular than the use of rules of a stop. Trees received after the cut off some branches, called truncated. If a truncated tree still is not intuitive and hard to understand, using the extraction rules that combine to describe a set of classes. Each path from the root to its top or sheet gives one rule. Terms and Conditions are checks at internal nodes of the tree. The article describes the method of tree branches cut solutions to solve classification problems.

108-111

Authors: Borovikova O.

The article emphasizes the strong correlation between the Russian ruble and oil prices and illustrates the practical application of technical analysis for forecasting the USD / RUB exchange rate.

123-129

Authors: Pechen V.

The article deals with the issues of grain production in the Republic of Belarus from the point of view of food security and carrying out the basic indicators of the State program of sustainable development of rural areas in the years 2011–2015. The evaluation of the effectiveness of the tasks of the State program of individual regions of the country is given. The conclusion is drawn that full providing of grain production at a minimum critical level is achieved but there is instability in providing of the optimal production volumes, and the tasks of the State program are not fulfilled.

136-144

Authors: Kuzina L.

The description of the experiment, produced on basis of vegetable experimental station of Moscow Timiryazev Agricultural Academy (April–August 2015) to identify the impact of growing techniques, soil type, dose insertion of nitrogen fertilizer on the yield of Chinese cabbage F1 hybrid “Tenderness”.

154-160

Authors: Perepelkin A., Mandrikov V., Krayuschkin A., Atroschenko Ye.

The mechanical characteristics of the feet of 175 healthy (without any pathology of the musculoskeletal system) young men and 315 young women of the Volgograd state medical university at the age from 17 to 21 years old were observed. The research purpose was to acquire data about the resilient characteristics of the foot under the natural conditions at young persons of both sexes. The examination of the morphofunctional condition of the foot was carried out by means of the computerized pornography, involving the systemic analysis and graphical analytical interpretation of the digital image of the foot. Scanning of the plantar surface of the foot was carried out consistently under compressive loads on each foot which were equal to 50% and 80% of the person’s body weight. The height of the longitudinal arch of the foot was measured concurrently. Resilience coefficient, deformation coefficient, Young’s module and Poisson's coefficient were calculated in both groups. As a result of the fulfilled research, it was revealed that the highest deformation coefficient in the persons of both sexes was found along the vertical axis of the foot. The lowest deformation coefficient was revealed along the sagittal axis of the foot. The persons of both sexes had the greatest Poisson’s coefficient along the frontal axis of the foot. Poisson’s coefficient of the women foot in this axis was higher in comparison with young men. Tensile modulus or Young’s modulus of the young men was greater than that of young women. The obtained data of the elasticity of the human foot allow characterizing its amortization function in normal condition and the extent of its loss at various foot deformations. The proposed computerized diagnostic module and the computerized detection of morphofunctional parameters allow to carry out an assessment of the human foot elasticity. The foot indicators (resilience coefficient, deformation coefficient, Young’s modulus and Poisson’s coefficient) characterize its amortization function and ability to resist the action of loadings. Thus, a sexual differentiation of specific resilient characteristics of the foot in youth is identified. The developed method can be used for the investigation of elastic properties of the human foot in various age groups, sports specializations, and in patients with various foot anomalies (diseases).

169-175

Authors: Kaskaeva D.

Psychologists consider health as a value for man, a necessary prerequisite for a full life, satisfying his material and spiritual needs, participation in work and social life, in economic, scientific, cultural and other activities. Mental health of a person, his criteria towards the formation being studied by psychologists and clinicians. Violations of the physical and mental health of students are manifested primarily in the formation of psychosomatic disorders: vegetative-vascular dystonia, hypertension, functional disorders of cardiovascular activity, functional disorders of the gastrointestinal tract. The results of the QOL studies allow us to compare the effectiveness of various methods of treatment and different rehabilitation programs. QOL is the main criterion for evaluating the effectiveness of therapy in cases where no significant differences in clinical and laboratory parameters between the groups of patients included in the Protocol of a multicenter randomized trial. QOL is widely used in epidemiological studies to assess health status.

181-186

Authors: Yakupov M.

This article considers problems of research of the book of Muslims that represents the fundamental document and defines all spiritual and practical nature of Islam. The relevance of this work proceeds from the dialectic nature of the doctrine of the prophet Muhammad who laid the foundation of monotheist religion. The unity of contrasts as fundamentals of monotheism causes certain difficulties in comprehension of sense both Christianity, and Islam. As a result of a misunderstanding of the dialectic nature of Moslem, there are a genesis destructive concepts, which were realized in a geopolitical threat to humanity. The main methods of this research are dialectical and historical methods, they allow to receive objective and consistent results. The dialectics allow considering the Koran and Islam as the cultural phenomenon that consists of contrasts like all objects and processes of life. The principle of historicism represents a possibility of comparison of events of the past and the present to reach scientific truth and form valid conclusions in fact of a problem. In the course of work were received data that the Koran and Islam as monotheist religion, from the genesis to the present are studied by two opposite methods. Some researchers apply only scientific and materialistic methods, considering Islam as the socio–political phenomenon caused by the concrete socio-historical reasons. Their opponents investigate the nature of Islam as manifestation transcendental, otherworldly — metaphysical. For them, the Koran and basic provisions of Islam are the implementation of information of God (The absolute according to G. Hegel, Ideas according to Platon). Therefore they can be perceived only at the sincere level, directly from a source, without empirical experiences. Conclusions of this article can be used at the choice of the methodology of the analysis of aspects Islamic and other monotheist beliefs. They will allow receiving the objective decisions at the research of sense modern destructive organizations (such as Al–Qaeda and Daish) which cover the criminal activity with rhetoric and attributes of Muslims. Also, information from this research will allow optimizing process of educational activity in educational institutions, to bypass formation of the extreme points of view on problems of spiritual education causing negative reaction of youth.

200-212

Authors: Kokovin I.

In article tendencies of a judgment of experience of such Russian kultur trader as A. N. Radishchev is analyzed. The hypothesis of radish Chev sky do not demand ideologically — political heritage is proved in modern Russia. Prerequisites of ideological trends in Russia are investigated. History of the formation of a radishchevedeniye in Russia of the nineteenth and twentieth centuries within the politician — an ideological discourse is analyzed. According to the main thesis of the article, the ideological heritage of Radishchev isn’t demanded in Russia of the twenty-first century because of lack of ideological prerequisites. Is the reason for the specified phenomenon both political discredit of revolutionary ideologies, and large–scale transformation of a sociocultural context. Nevertheless the need for the radish Chev sky cultural experience lying on the basis of a phenomenon of relationship of the power and the intellectuals becomes aggravated in connection with the known crisis of self–identification of an educated layer in modern Russia, generated a disorientation situation concerning an ideal of a social debt and responsibility, both in relation to society, and to the state. According to the main thesis of the article, the cultural discourse of modern Russia hasn’t included A. N. Radishchev’s heritage in a circle of the reference points is the reason for the specified phenomenon both disintegration of the symbolical horizon of the Russian intellectuals, and loss by educated community of the социо — the cultural status (a traditional role and mission). Nevertheless the need for the radish Chev sky heritage capable of giving answers on actual culturally — historical questions of modern Russia becomes aggravated in connection with a situation of the theoretical deadlock which has generated inability to adequate judgment of a phenomenon of the interrelation of such phenomena as “power”, “people”, “intellectuals”. According to the author of article of the historian — the cultural situation of the period of the second half–arieses of the twentieth century initiated process of loss of explanatory legitimacy of such settled concepts as “oppression of the people by the power”, “national suffering”, “an intellectual complex of fault before the people”, “anti–statehood”, “Manichean consciousness”, “cultural mission”, “nihilism”, “groundlessness of the intellectuals”, “recusancy”, “conformism”, “revolutionism”. The purpose of writing of article — determination of the symbolical value of heritage of Radishchev in cultural space of Modern Russia. In the course of the writing of article methods of the historian — the cultural and contextual analysis have been applied.

220-227

Authors: Magamedova A., Magamedova Dzh.

The article highlights the processes such as the formation of the education system in the Chechen society, the functioning of the various educational institutions and literacy associations in the first decades of Soviet rule, the establishment of women’s education. The paper marked non–standard decisions taken by the leadership of the republic, are the problems that existed within Chechen society. For an objective evaluation of soviet power, and a more detailed historical research explores new and little–known facts from the printed editions

232-238

Authors: Ziganshin D.

In article questions of modernization of the glass, industry is considered. The author gives detailed historical information about formation and development of the glass industry in the Central Russia, provides data of archives. Administrative mechanisms, features of a production activity are considered. The system of training of skilled workers and an increase of their professional level, the influence of a state policy and respectively her influence on the development of the glass industry is analyzed. The historical analysis allows the author to reveal actual mechanisms in management of the glass industry. In the conclusion of the article, the author comes to a conclusion that it is necessary to expand the regulating functions of the state at the macroeconomic level at preservation of the general course of the socially oriented economy.

242-246

Authors: Petrov I.

The article is devoted to the methodology of social engineering. It looks at the concept design of the regional culture. On the example of reform at the district level shows how to use performance–based approach.

252-256

Authors: Petrova S.

Describes the requirements for men's and women’s clothing at the ball to be met in Russian elite clubs (Noble Club) in Moscow, the first half of XIX century.

261-267

Authors: Tretyakov A.

Virtualisation considering the idea, the author proves the necessity of creation of school centers of legal and other socially significant information on the basis of the educational organization of the library. We consider the situation Virtualisation theory. It describes its properties. It describes the purpose of creating such centers. Noting the important aspects of the legal education of the younger generation. A model center of legal and other socially important information.

274-278

Authors: Andreeva A., Katsitadze I.

The given article is devoted to the analysis of using Austrian words in modern newspaper Austrian texts in their genre varieties. These are such popular sources as Kronenzeitung, Kurier, Österreich and others. The degree of using Austrian words is broadly connected with genre peculiarities of printed mass media: interview, commentary, news genres and so on. The top–priority genre is an interview where they are mostly concentrated. Next, we should mention genres of commentary and news. The usage of Austrian words in printed media along with purely German words draws the attention of Austrian readers, prompts them to continue reading the article, as these are words that are clear to the majority of the country’s residents.

288-294

Authors: Matveenko V.

The article is devoted to philosophic concepts of Russian folk fairytales. The author has proved that folk poetical works represent valuable educational recourse for foreign philologists students (journalists, translators, teachers of Russian as a foreign, specialist in public relations, etc.), who study The Russian language as a foreign at Russian institutes of higher education or abroad. Analytic–descriptive method is used in the article. The Cultural approach in Russian language teaching is used in the article, it allows to study educational process as a process of reproducing culture of the country.

303-317

Authors: Okeanova Z.

In work is considered the actual problem of the present — globalization and a contradiction of world development. The globalization which radically changed the world at a boundary of the 20–21st centuries marks transition of world system to a condition of the interconnected development meaning formation of the integrated world system, the binding country of the world the diverse relations unified by approaches to the solution of economic problems, uniform standards, regulatory base and so forth. Processes of internationalization influence all spheres of life of society — economic, political, legal, social, cultural and so forth. Global changes are caused and follow first of all from the economic component acting on a basic basis of development. They assume formation of the regulatory base, the administrative mechanisms allowing to develop to the arising relations, giving a scope to their development. The major binding factor — the unified legal system defining the main approaches and requirements to “systems of interaction” conceptually focused on equal positions of participants of integration associations (unions). Respectively the initial attracting accent — on the international labor division, priorities of the countries, equal opportunities of participants of the unions, but not considering distinctions of their initial positions defining a situation of an inequality and failure of many countries in the conditions of integration development. As a result – strengthening of discrepancy, differentiation, an inequality of the countries with participation in the unions. At awareness of hopelessness of efforts — pilgrimage of the most active, not seeing prospects in the countries of people, to Europe with hope for wellbeing. Causing chaos, turmoil, an ambiguity of orientation of country and world development. Today deep crisis of the created system of the coherence which is not equitable to interests of both the global world and national economies is obvious. The new model of the Universe, coherence of the countries in world system is necessary. At the same time new approaches, the thought-over scientific concepts of integration and “country” development focused on progress, positive development of the countries, effective use of technical and human potential, public welfare, the new world order focused not only on the general methodology, but also specific questions of integration development are demanded. It is the most important scientific and practical problem of the XXI century.

322-331

Authors: Mochalina O., Fedishina A.

The instability of the economic situation, the banks in question protect it from the impact of external and internal factors, the influence of which can negatively affect the financial stability of a credit institution. To solve this problem focuses on the issue of bank risk management as one of the most important trends in bank management. The purpose of the article — the need to define and analyze bank risk insurance in Russia, to identify the main problems of development of banking risk insurance and bring proposals for their solution. The analysis of bank insurance in Russia identified the need to insure their risks by banks, the main problems of the banking risk insurance and developed recommendations to address these problems. The basic risks faced by commercial banks in their work analyzed the scope and dynamics of the market of bank insurance in the Russian Federation. In the process, it has been proposed a model of comprehensive banking risk insurance, which shows the mechanism of interaction of all the institutions in the process of banking risk insurance. Thus, the banking risk management system is of great importance the functioning of the institution. This important activity is necessary to rely on the long experience of western countries, which already have proven banking system of risk assessment. This will stabilize the bank’s cash flow, reduce the level of uncertainty of its activities, minimize losses from the occurrence of insured events, and integrate Russia into the international banking system.

337-341

Authors: Krempovaya N.

In the article the essence of the vehicle tax and its importance as a source of financial resource regions. The significance of this tax is that it is an indispensable source of replenishment of the state budget, as well as regulate the economic processes, ensures the fulfillment of social guarantees, and forms the basis of independence and autonomy of the RF subjects. Basic research methods: observation and collection of facts, analysis, method of induction and deduction. During the study the characteristic of the major changes of calculation of this tax for expensive vehicles. This change applies to organizations-payers who have expensive cars 2014 release on the balance sheet. The analysis of the income tax in the Republic of Crimea. Since 2015, and in the Crimea vehicle owners began to pay the tax in question, but the tax is still slightly lower than in other regions of Russia.

347-357

Authors: Sokolovskaya Ye.

The paper considers the practical application of the sensitivity analysis of investments to changes in income, investment and the discount rate. Special attention is paid to calculations of the evaluation criteria of economic efficiency of investments for a specific project. The method of sensitivity analysis of investments is to calculate baseline, and then sequentially changing the values of the selected criterion by a certain percentage at constant other parameters. The purpose of the study is to establish the relationship between the main evaluation criteria of the efficiency of the investment project and the value of income, investment and the discount rate. Basic research methods: method of linear approximation, the method of determining net present value, profitability index, payback period, internal rate of return, modified the internal rate of return. In the process found that the increase in the value of income and less investment, the payback period is reduced, the net present value and profitability index increase. There was an inverse relationship between the rate of discounting and the net discounted income profitability index. Criteria for a positive decision on implementing the investment project. Justified the size of the discount rate by using a method that takes into account inflation, project risk and expected return. Explores the practical use of such indicators as net present value, profitability index, discounted payback period, internal rate of return, modified the internal rate of return.

363-366

Authors: Sultanov Yu.

This article deals with the problems of formation of the Russian financial market as an example of the state of the bond market. We analyzed the characteristics and traits of the Russian bond market. The trends of further development of this market.

373-382

Authors: Khakhonova N.

In the context of the financial crisis due to the introduction of economic sanctions, problems of effective cash flow management in the commercial organizations are of particular relevance. This article describes the features of the Russian cash flow management, the necessity of deeper research, a review of existing economic theory and practice approaches to identify the factors that influence the size and intensity of the cash flows. During the research identified the need to supplement the factors that influence the formation of the cash flows and the expediency of allocation of additional factors such as the rate of inflation; the rate of growth of production; the impact of prices and conditions of sale of products; the risk of cash flows; adopted by the settlement system with buyers of products and raw material suppliers; the value of non-cash payments in the balance of payments of the enterprise; the duration of the operating cycle, and adopted the company's financial strategy. Results of the research have practical importance for the creation of an effective cash management system in commercial organizations.

390-397

Authors: Sadovskaya A.

In this article we suggest considering the external environment of the enterprise, to study problems of ensuring the stability of functioning of the construction enterprise and to offer actions for the decrease in financial risks. In progressive economic conditions conducting any business activity accompanies such concept as a risk. The enterprises which try to obtain success become competitive therefore many of them are connected with risk. To survive and develop in the conditions of the market relations, it is necessary to introduce technical innovations, extraordinary decisions that the risk increases. Therefore from our point of view, the stability of functioning of the enterprise which is a guarantee of the successful and stable functioning of the construction enterprise isn’t a constant and constantly changes as a result of changes of conditions of the internal and external environment. In this regard management of stability should pay special attention.

403-408

Authors: Bondar A., Blazhevich O., Sugonyako I.

The paper considers the essence of the problem assets of credit institutions, and especially management. The analysis of the overdue loans of the Russian banking sector identified the main reasons for its growth in modern conditions. The need to optimize the portfolio of problem assets in the bank. The direct improve domestic credit institutions for the sale of troubled assets.

414-421

Authors: Savchenko I., Semykina I.

This paper presents the state and the main tendencies of development of the market of outsourcing of Russia are considered. The special attention is paid to questions of commensurability of development to the world tendencies and distinctive features peculiar to the Russian Federation. In work the concept — an offshoring which we are considered by us as tactics of competitive advantage to the companies not only on the world is defined dekompozirovanny to an authoring, but also in the domestic market, however, it is defined that broad use of this tool is destructive for the domestic labor market. Studying of the theory and practice of a question has allowed authors to draw conclusions that in Russia services of outsourcing are most demanded large to the companies with transparent and completely legal business, and also the foreign companies which are present in the Russian market. As an obstacle to the development of outsourcing in a segment of small and medium business, the essential share of the shadow capital acts, however, recent trends allow to speak about the expansion of transparent business, including due to the carried–out legislative changes and development of the market of investments. It is also defined that the negative image influencing the development of the market in Russia is the economic situation which isn’t disposing to outsourcing in combination with the general immaturity of the Russian market. Thus, from the point of view of authors, development of outsourcing for the enterprises of the Russian Federation is the actual task allowing to use the strategic and tactical effective instrument of increase of competitiveness.

432-439

Authors: Klimochkina N.

The paper considers the method of assessment of the organization’s staff through the establishment of the Assessment center. This method can serve as a tool to assess staff recruitment, career planning an incumbent, its development, formation of reserve and you can use this method as a way to optimize the strength to keep working in the organization “best of the best”. The aim is to increase the efficiency of employees and enhance the effectiveness of the organization in a whole. The paper reveals the essence of the method of the assessment center, its principles, features, stages, and tools. The types of competencies are analyzed for using as the evaluation criteria of the employees of the organization. Stages of realization of this method and the methodology of work at each stage have been developed in the process. Advantages and disadvantages of this technique are revealed. The prospects of using this method are analyzed with the aim of improving the efficiency of personnel management.

448-455

Authors: Dyoshin A.

The subject of this study is to approach the various states to the formation of the supreme representative body of power — parliament. The research methodology is based on the traditional legal science principles, techniques and methods: the dialectic, analysis, synthesis, analogy, deduction, etc. As a result of analysis, the author notes that, despite the prevalence of the thesis about the crisis of parliamentarian, in the modern world there is a steady trend towards the spread of the institute of parliamentary power. Preference is given with a unicameral legislature. However, the presence of one or both chambers of parliament is not proof of the existence in the country of a totalitarian or a democratic regime. Only after analyzing the function of Parliament, its Chambers, deputy committees, commissions, groups, factions, powers and authority of people's choices, we can talk about this or that degree of democracy in the country.

461-469

Authors: Marsunova Ye.

This paper focuses on the need to reform the legislation, governing the activities of non–profit organizations, as well as some shortcomings in existing legislation

478-483

Authors: Bazarova T.

The article presents the main provisions of research of scientific problem, that consists in the exposure of features of professional training of a social worker in the higher education system for modernization and development of its subject entity through the formation of his professional competence, due to the specifics of a multi–ethnic region. The subject of the research — the conceptual framework and scientific and methodological support of professional training of a social worker at a regional University. As the methodological basis of research, the following scientific approaches come forward: systematic, activity, cultural, defining the role of a regional approach in designing the process of professional training of a social worker. As methodological reference-points the humanistic, personality–oriented, competence-based, ecological, axiological approaches come forward. For the decision of the given tasks and verification of original assumptions theoretical methods are used: analysis of foreign and home scientific sources on the research problem, study and generalization of pedagogical experience, modeling. Area of application: structural components of the model t of a social worker can provide guidance in the development of qualification characteristics of specialists of social sphere used in the recruitment, certification and other systems of human resource management; organizational and pedagogical conditions (target, diagnostic, substantive, procedural, managerial) for the formation of professionally competent personality specialist as a subject of social creativity in the system of the regional University are demonstrated. The study resumes: the developed author’s model of a social worker performing professional activities in a multi–ethnic region that represents the set of components of professional competence (special, social, personal), each of which reflects the regional specificity of its realization in professional activity; substantiation for the structure and content of the notion “social competence”, defined as the readiness of the individual for professional activity corresponding the ethnocultural environment, ability in positive influence on the harmonization of relations in society; defined criteria of formation of professional competence of a social worker (special, social, personal) that define the levels of their realization (performing, proactive, transformative). Recommendations: further development of regional orientation of vocational training of future specialists in social sphere; strengthening the practical component in educational programs of bachelor's, the introduction of innovative forms of organization of practice of students on the basis of close interaction with institutions; improvement of scientific research work of students by strengthening the socio–project activities, including commissioned institutions; designing of individual educational plans in accordance with the choice of the student, his abilities and opportunities.

490-493

Authors: Rodionova N., Lesovets Ye.

This paper presents the results of a study of preconditions and directions of development of innovative technologies of sewing profile specialists professional training. It was determined that the main goal of all subjects of educational policy and the educational process is the need to address the current social and economic realities of the labor market and transform them into concrete educational programs of vocational training. It should focus on improving the system of formation of students’ knowledge, skills, methods of creative thinking, professional activities, a culture of behavior, responsible attitude to the world, to the results of its own activities.

500-502

Authors: Balakshina Ye.

At the present stage, the solution of the problem of increase in efficiency of professional activity in the sphere of the commercial sector is demanded. Complication of technological processes at the introduction of modern technical and administrative technologies impose rather serious requirements to the level of personal and professional development of heads of the commercial organizations. It promotes formation of a professional stress, as causes relevance of our research

510-515

Authors: Buslaeva Ye.

The paper discusses the problem of loneliness in older people and in particular, subjective feelings of loneliness. Basic research methods: observation, interview, diagnostic technique of subjective feelings of loneliness M. Ferguson and D. Russell. An empirical study of the impact of the corrective is built on the basis of “Ages of Life” training Mingalieva M. R. and exercise of the Research “game — not just for kids” M. E. Rodriguez. The validity of the results is confirmed by Student t–test. In the process, the results were obtained, confirming the hypothesis of a possible correction of the subjective feelings of loneliness in the elderly by social and psychological training. The results can be used in the practice of working with elderly people.

525-537

Authors: Gutnov G.

This paper presents results of people’s with disabilities coping mechanisms research. It describes intrapersonal relation–ships of coping strategies and personal “Cattell” factors; scenarios of developing this specific kind of posttraumatic crisis, it’s pathogenesis and etiology; such coping mechanisms as personal–behavioral clusters “Integration” and “Social relief”.

543-552

Authors: Kozlova N.

The problem of self–presentation has been studied in psychology for a long time. Recently a new concept has appeared. It is called as virtual self–presentation. Both Russian and foreign psychology pay much attention to this phenomenon. Most scientists are wary of the replacement of various social processes with their analogs which arise in virtual space. As a result, it is necessary to do research the subject of which is specifically virtual self–presentation. Objective: in this connection, the purpose of this work is personality research with the expressed virtual self–presentation. Thus, it is important to analyze its social and psychological qualities defining such aspiration and the leading type of its Internet activity. It is also necessary to give an assessment of the Internet influence on the activity of such users. Design: empirical research was conducted in two stages (in connection with the large volume of test material: 14 test techniques and author’s questionnaire). A total number of respondents is 208 (102 persons took part in the first stage and 106 took part in the second stage). Within the author’s questionnaire, we considered both the general aspiration for the virtual self–presentation which is subjectively estimated by respondents themselves and the concrete indicators (allocated on the basis of the theoretical analysis and studying various Internet resources). They are pseudonyms which are called nicknames in the virtual space terminology; the placed information from the social and demographic point of view; visual expressions of the personality image (photo and video); resource of “statuses”; the placed products of their activity; participation and belonging to various groups and communities; the placement of quotes or pieces from the correspondence with other persons; a quantitative index which includes a number of own pages, sites, social networks which the user is registered in. As a result, we come to the conclusion about the personality aspiration for the virtual self–presentation. Besides, we reveal the leading type of activity of network users, motives and requirements realized in the virtual world and also an assessment of influence and concrete consequences of a network involvement. Results: our analysis showed that the personality with the expressed virtual self–presentation in the real life is in crisis state which is characterized by wide range of negative manifestations. There are also difficulties in communicative and emotional spheres. Social motives which aren’t realized in the real world are transferred into the virtual world. Such users have no critical evaluation of possible negative consequences of a strong network involvement. Conclusion: high aspiration for the virtual self–presentation is a sign and an indicator of the extremely negative mental state and leaving the real world for virtual one. This indicates the necessity of the psychological or psychotherapeutic assistance for such persons. We come to the conclusion that it is necessary to limit children and teenagers from Internet access especially it concerns social networks.