Bulletin of Taras Shevchenko National University of Kyiv. Economics.

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Authors: R. Pikus, PhD in Economics, Professor, M. Balytska, PhD student Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

The article describes theoretical aspects of determination of financial stability of insurance companies of Ukraine. It was found the main factors that influence the financial stability of insurance companies. Influencing factors are classified into internal and external and the effects of these factors on insurers' activities are presented. The main criteria of financial stability of insurance companies were deeply analysed and the most significant were chosen: sufficient amount of equity capital, the optimal tariff policy, balanced insurance portfolio, secure and effective reinsurance program, sufficient amount of insurance reserves for future payments, optimal investment management of insurance reserves and high solvency of an insurance company. Basic directions of provision and maintenance of financial stability of insurance companies in post-crisis period were pre- sented. The main problems of provision and maintenance of financial stability of insurance companies were outlined and recommendations for its strengthening were provided.

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Authors: O. Gamankova, S.Shуmkiv Taras Shevchenko National University of Kyiv, Kyiv, Ukraine,

The review of national and European legislation in the field of regulation of insurance mediation is made. Subjects and object of regulation of insurance mediation are defined. The order of the legislative approximation in conditions of changing legislation of regulation of insurance mediation in European Union is characterized. A comparison of legal provisions to regulate insurance mediation in Ukraine and the EU is done. Suggestions of adaptation national legislation to the European in the area of regulation of insurance mediation in conditions of euro integration processes are represented. The main are the next: – it is advisable to expand the object and the scope of regulation of insurance mediation and set appropriate limits to the subjects for which the sale of insurance products is not the main activity; – it is necessary to introduce a regular improvement of the knowledge and skills for insurance distributors because of the development of insurance conditions and changing of economic environment; – it is necessary to create the order of compulsory professional indemnity insurance in accordance with the requirements of the Directive on insurance distribution; – before the signing of the contract it is necessary to disclosure to customers of insurance products the information about the status of insurance distributors and type of remuneration that they receive; – if the insurance product is in addition to the goods or services, insurance distributor shall inform the client about the possibility of buying various product components separately with the presentation of their characteristics.

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Authors: A. Sholoiko, PhD in Economics, Senior Researcher, Assistant Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

The review of national and European legislation in the field of regulation of insurance mediation is made. Subjects and object of regulation of insurance mediation are defined. The order of the legislative approximation in conditions of changing legislation of regulation of insurance mediation in European Union is characterized. A comparison of legal provisions to regulate insurance mediation in Ukraine and the EU is done. Suggestions of adaptation national legislation to the European in the area of regulation of insurance mediation in conditions of euro integration processes are represented. The main are the next: – it is advisable to expand the object and the scope of regulation of insurance mediation and set appropriate limits to the subjects for which the sale of insurance products is not the main activity; – it is necessary to introduce a regular improvement of the knowledge and skills for insurance distributors because of the development of insurance conditions and changing of economic environment; – it is necessary to create the order of compulsory professional indemnity insurance in accordance with the requirements of the Directive on insurance distribution; – before the signing of the contract it is necessary to disclosure to customers of insurance products the information about the status of insurance distributors and type of remuneration that they receive; – if the insurance product is in addition to the goods or services, insurance distributor shall inform the client about the possibility of buying various product components separately with the presentation of their characteristics.

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Authors: O. Bogdan, PhD Student Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

The article analyzes the structure of the potential of innovative development of the of ukrainian agroindustrial sector. There was studied scien- tific potential and agribusiness production capacity in order to identify significant disparities hamper scientific and industrial cooperation. The author considers the market and the state priorities of innovation and constructed cross-section. The recommendations for areas of improvement of the innovative development organizational-economic mechanism of the sector, which will enhance the competitiveness of agribusiness sector, providing a high level of scientific and technological development of the agricultural sector as one of the priorities in Ukraine.

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Authors: Y. Solonenko, PhD student Donetsk National University, Vinnytsia, Ukraine

This article explores the situation of family farms in the world, highlighted their key role in ensuring food security and preserving natural resources. We consider the activities of the Food and Agriculture Organization (FAO) of the United Nations aimed at supporting and developing family farms at the regional, national, international levels. In the process of reforming the agricultural sector of Ukraine is the search for effective forms and methods of management. By introducing international experience progressive institutional approach to a market economy in agricultural production, the country embarked on the creation of family farms. Family farms is the most effective form of economic activity in rural areas, provided their institutionalization, state support, fight against corruption and monopolies in agribusiness. In the article the formation of family farms in Ukraine from institutional positions. Reflects the process of formation of the Institute for Family Business in Ukraine as family farms. Defined intrinsic characteristics and stages of institutionalization of family farms. The analysis measures the state and society on the institutionalization of family farms in Ukraine. Outlined prospects of Ukrainian family farms and proposed institutional arrangements to ensure the balanced functioning of a viable model of family farm management in the context of the family business in Ukraine.