Revista Clio América

118-125

Authors: Francisco José Arias-Aragonés, John Jairo Jurado-Coronell, Jesús Antonio Pájaro-García

This article is the result of a study to the city of Cartagena chain stores to measure the impact of programs of contributions and donations on the corporate image and reputation. First is a follow-up of the recent theoretical discussion around the concepts of CSR, contributions and donations, corporate image and reputation. Then applies a quantitative method and four scenarios are formulated to measure the incidence of variables social action, and relationships with the community about the corporate image and reputation. The theoretical discussion found that CSR should be understood as a philosophy of business management committed to the improvement of the living conditions of society in general. Additionally, hypothesis tests confirmed the conceptual differences between the corporate image and reputation for being a direct and positive relationship between the variables in social action and relations with the community about the corporate image and no direct relationship between the variables of social action and reputation. This shows that the contributions and donations programs can contribute to improve the corporate image, while reputation requires a more comprehensive effort and actions over time.

139-159

Authors: América I. Zamora-Torres, Estefanía Riveros-Figueroa

The Zamora Valley is located in Michoacan state, Mexico, it is worldwide recognized locality because of its high performance agricultural production, specialy concerning strawberry export. The current study analyzed the agricultural productivity impact, productive resources, government programs and the company relationship on the Zamora´s international competitiveness. Taking in account that the productive factors, considered in the Marxist theory and the intensity of the Heckscher-Ohlin´s productive factors, which refer to land, capital and work, whereas they are the base from which productivity is generated, it is highlighting that in the current economic system, they need complementary intangible factors.

171-185

Authors: Jhon Antuny Pabón-León

This reflection article focuses on housing policy and the granting of mortgage loans in the city of Cúcuta from promulgation of housing policy. It is a descriptive study of quantitative approach, non-experimental, transectional supported in document review addressing three thematic areas: housing policies of the Government, the housing market and housing finance. The House today on day one of the problems that most affect society due among other factors to the growth of cities and next to it is tenure and housing needs. The crisis of housing in Colombia has been one of the most crippling economic problems in recent years and as a result new instruments are designed to provide effective access to housing and care for the potential beneficiaries. Thus arises the concern about what was the impact on the allocation of mortgage loans in the city of Cúcuta from promulgation of housing policy? It is concluded that although opinions differ on the effectiveness of housing policy clearly program presented a positive balance in the city of Cúcuta.

194-211

Authors: Helmer Muñoz-Hernández, Roberto Carlos Osorio-Mass, Luis Manuel Zúñiga-Pérez

This article aims to describe and classify in a more concrete way information systems, which are framed in what is properly called as "business intelligence". It begins analyzing each of the basic concepts and theoretical aspects and then detail in shaping transactional systems and the most important strategic systems including their benefits, their modes of use, and its disadvantages; It reflects on some cases actually exposed business globally, and the impact it has had the adoption of information systems in its corporate strategy as a key competitive advantages achieving considerable success. Finally, it concludes by describing the importance that has had the implementation of at least some of these information systems in strategic planning of organizations, especially in Colombia and Latin America.