Journal of Naval Sciences and Engineering

17

Authors: Bülent D. ÇİFT, Hasancan OKUTAN

In recent years because of increasing energy demand in our country and the rest of the world and supplying this energy demand by fossil fuels like coal, oil and natural gas cause an increase in carbondioxide emission. Increasing carbondioxide amount and other pollutants released from fosil fuel combustion (methane, nitrogen oxides, hydroflorocarbons, sulfurhexaflor and ozone) absorb the rays coming from sun, partially prevent turn-back to atmosphere and cause warming of atmosphere. Besides causing environmental pollution and global climate change, fosil fuels increase the dependence of energy to foreign countries. By the way Turkey should change her direction to renewable energy sources and when evaluating the national fosil fuel resources it becomes inevitable to take necessary precautions to prevent environmantal pollution. Today going along the barrel price of oil’s above 105 $, rising price of natural gas and difficulties in it’s procurement makes it necessary to take precautions such as evaluating the national sources, using the clean energy Technologies supplying energy effiency, energy economy and versatility of sources. On the other hand dependance of our energy supply to abroad reaches to 73% and while overcoming this disadvantage by using our native energy source, lignite, we should use the technologies to control the SO2 emissions and CO2 release. In this study Turkey’s energy statistics and energy demand estimates are investigated. Research results, about the renewable and clean energy potentials of Turkey, are given. Finally according to these potentials, recommended Turkey’s energy policies are discussed. As emerging clean technologies, hydrogen energy, biofuel and underground coal gasification processes are demonstrated.

21

Authors: Mustafa KARADENİZ, Güzide Öncü EROĞLU PEKTAŞ, Yaşar Kemal TOPAL

The competition in marketing at the Shopping Centers is getting hotter and besides this rivalry the purchasing power of customers are rising. So what is important for the consumers is altering from perfect product to perfect consumer experience offered by companies. This paper makes use of service quality as the disturbance variable and makes research on the impacts of experiential marketing on customers’ satisfaction and customer loyalty. The study object is customers of Shopping Centers in Istanbul and the data collection method used here is questionnaire. (Questionnaires are recovered then SPSS 11.5 used to factor analysis, reliability & validity analysis, hierarchical regression analysis respectively). It is hoped that, the results and findings of the research will be helpful to Shopping Centers in the application of experiential marketing.