Analysis of People’s Interests in Using E-Commerce Service from Tokopedia and Bukalapak based on the Quality of the Service, Design, and the Popularity of the Websites
Authors: Saida Zainurossalamia, Syarifah Hudayah a, Tetra Hidayati
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The aims of this research were to identify: 1) the display of the websites design of Tokopedia and Bukalapak, 2) the popularity of the Tokopedia and Bukalapak websites, 3) people’s interest in using the service from Tokopedia and Bukalapak based on the design and the popularity of the websites. The results of the research were the analysis of the service, design, and the popularity of the websites which drawn into a conclusion that excellent service is a must in the field of e-commerce websites to increase the satisfaction of the customers. Security assurance, the ease of doing transaction, fast response, and complete information must comprise the e-commerce websites. E-commerce websites must present attractive display of the websites, easy navigation system, updated content, and complete specification of the products. Website systems that are always being updated, promoting by social media, increasing back link, and updated content would increase index value of the e-commerce website, therefore it would be easier to find. The updated content indicated that the websites were professional and could facilitate the visitors to know the new information about the products, service, and information provided in the e-commerce websites.