Socio-Economic Research Bulletin

9-19

Authors: Bairak Аnzhela

The article investigates the influence of external factors on the private medical sector development in Ukraine in modern conditions and formulates proposals to reduce their negative effect. In the process of research, the following general scientific methods were used: structuring, comparative analysis, grouping, expert assessments, statistical. It is substantiated that external factors of influence on the private medical sector can have a direct and indirect, stabilizing and destabilizing character. The influence of each identified factors is analyzed by grouping and highlighting the list of factor conditions that determine the success and limited development of the private medical sector. The conclusions substantiate further ways of developing the private medical sector in Ukraine, taking into account the assessment of the impact of external factors, which are, firstly, in the implementation of investment projects to modernize medical equipment for treatment and diagnostics, and secondly, in establishing business contacts with insurance companies and the state, thirdly, in the implementation of effective information systems. A method for assessing the influence of external factors on the development of the private medical sector is proposed, which is based on the use of a square matrix of contiguity and allows to calculate the relative importance of each factor, both stabilizing and destabilizing actions, which made it possible to identify priority factors in each direction, and form the basis for developing recommendations for increasing the potential of the health care system of Ukraine through the activation of the private medical sector. It is proved that the strategy for the private medical sector development in the near future should be aimed at expanding market share for the middle-class population.

33-43

Authors: Nikiforenko Valeriy

The author’s interpretation of the development of human potential as a driving force of personal and social progress, which is a dynamic process of changes in the quantitative and qualitative characteristics of human resources, is proposed in the article. The purpose of this study is to determine a clearer relationship between the formation and development of human potential and socio-economic development with highlighting of methodological approaches to the formation of appropriate development programs. To achieve this goal, the author investigated the relationship between the concepts of «socio-economic development», «human potential» and «formation and development of human potential». The provisions on the meaningful interpretation of human resources and human potential as human abilities and capabilities, which become the basis for creating appropriate conditions in social production for dynamic human development, have been clarified. It is substantiated that in the methodological aspect, when forming programs of socio-economic development, it is advisable to distinguish between social development as a main goal of these programs, and economic development as a means of achieving this goal with the simultaneous mutual influence of these components. It is proposed to consider the systemic transformation of human resource development management as a main component of the prerequisites formation for human potential accumulation and social production development. The main components of the updated human resource development management system, namely the goals, principles and levels of development, the functions of managerial influence, have been determined. It has been substantiated that the main goal of socio-economic development programs should be the continuous development of a person as a carrier of human potential; and the use of innovation, complexity, knowledge orientation – as a principles of their construction on the basis of organizational, systemic and humanistic approaches.