Journal of Management Engineering and Information Technology

4

Authors: Dr.Sunil Londhe, Dr.Devendra Ramteke,

ABSTRACT: Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 1994; O’Donohoe, 1995; Pollay and Mittal, 1993; Zanot, 1984; Zanot, 1984 for reviews. Advertising influence the consumer’s exposure, attention and reaction to individual ads ( Alwitt and Prabhakar, 1992; Alwitt and Prabhaker,1994) through a variety of cognitive and effective process. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Since the early 1990s there has been an exponential increase in the growth of online advertising. It is best and very effective tool to maximize visibility, drive traffic to the company’s website, increase the sales and build a solid brand in the process. It is beneficial for both seller and buyer. Because a seller uses this method to promote his product all over the world and through internet he can easily explain the price, usability, and benefits of a product. Buyers, who come to the site, get information about the various products from these ads and can select according to their wishes. E-advertisements acts as a catalyst for On-line shopping. Companies are en-cashing this opportunity and using e-space to showcase and promote their brands. Internet advertisements suggests products and services by various mode like Banners, Pop-ups, coupons, reward etc. It’s a win-win situation for both the company as well as the customer. Sometimes continuous bombardment of advertisements results in negativity also. This paper is an effort to study the various factors that result in the attitude building of the customers with the help of e-advertisement. The place selected for this paper is respondents from Maharashtra. It explores the role of demographic variables in attitude building of the customer towards the advertisement.

6

Authors: Prof. (Dr.) Kapil Khatter, Dinesh Mathur

Energy is the most basic necessity for the economic growth of any country. The power of energy is visible when just because the supply of energy stops, the entire living comes to a halt! In fact, it is practically impossible to estimate the importance and dependence of our lives on energy. Energy exists in many forms. Electrical energy is the most important form of energy. As we all know that energy can never be created or destroyed; it is transformed from one form to another. Likewise, electrical energy may be used in any form across different industries. Electricity is one of the most important blessings that science has given to humankind. Interestingly, the development of any country may also be attributed to its per capita consumption of electrical energy. In the present study researcher has taken top two electrical multinational to find out their financial position. The present study is based on comparative analysis of financial performance using Ratio Analysis between ABB and Rockwell. KEYWORDS

13

Authors: Pawn Kalyani

Abstract: Investment is done by people from very long time, in terms of money, land and property, shares and stocks, Gold etc. Indian market in terms of investment is very typical to understand where people want to invest but they feel very unsecure about their investment this may be due to number of reasons. From last few years the India is moving towards cashless digital transaction due to demonetization or other facts, people are using their credit/ debit cards for online purchasing. Moreover, many companies Government as well as private are offering digital wallets with attractive discount and cashback feature to promote digital transactions and investment. In digital India people came across with the digital virtual crypto currency like Bitcoins and others, people are investing in these currency as it gets the hype of higher returns as compared to the traditional investments. In this paper the author is doing an empirical study about the various aspects of digital virtual crypto currency like Bitcoins, whether the people are aware about the understanding of this currency and whether to invest or not, is it a safe investment etc.

13

Authors: Pawan Kalyani

The concept of research paper came up with the news Wizphone launched a feature [WizPhone WP006] phone with 4G and Google Assistant in the Indonesian market and that generates many news and views about the upcoming changes in the market views and opinion about the Jiophone and comparison with WizPhone WP006 if launched in Indian market. In this paper the author is going to study the facts and views about the phone from WizPhone WP006 and what if scenario, if it is launched by Google or some other company in near future in India then it is going to become a strong competitor of Reliance Jiophone. To understand the views of costumers of Jiophone the author is going to take the help of survey questions it will be offline / online survey as per the situation. The time frame of this research paper is at the launch of the phone in Indonesia and Jiophone is already in the Indian market and people are using it, in this paper the future outcome of Jiophone and Google’s future plans to enter in the feature phone market is premeditated.