Service & Tourism: Current Challenges

5-11

Authors: Vladimir Andrianov

The article analyzes the place and role domestic and inbound tourism in the current development of Russia. According to the World Tourism Organization, domestic tourism has two forms – internal national and international inbound tourism. But the world theoretical concepts have shifted ahead much from such a simplified understanding of the functional structure of domestic tourism. The current trend is the transition to a well-planned and organized model of domestic tourism development from the simple promotion of inbound tourism to focused strategy of its planning at the national policy level. In Korea, such direction has been named «Intrabound tourism». In Russia, however, the importance and necessity of development of inbound and domestic tourism, attracting foreign tourists are still being discussed at all levels, but any significant measures and effective programs was not implemented, and those that accepted, for the most part ineffective. Ignoring the problems of inbound and domestic tourism consist in primarily orientation of the current normative and law framework «on outbound operator». And even in a new project of Amendments into the Law «About bases of tourist activity» can’t to completely move away from this vector. The survey of experts working directly in the tourism industry of the Central Federal District allows to identify the nine problems of development domestic and inbound tourism, common to each region. They are described in detail in the article. Also substantial list of major events, a comprehensive approach to the implementation of which will in the foreseeable future significantly improve sphere of domestic tourism in the Central Russia is offered. The need to develop a system of state regulation and support of tourist activity should be noted as the most important recommendations for the development of tourism in the Central Federal District. Keywords: internal tourism, inbound tourism, problems of tourism development, recommendations for the development of tourism.

18-24

Authors: Adriana Medyanik

A requirement for sustainable development of regional social systems is the application of marketing management, which presumes activities related to the planning, organization, coordination, monitoring and promotion of measures to formation demand for the products of the region. Transformation processes, taking place recently in the socioeconomic sphere of all post-Soviet countries, to a large extent touched the recreational complex in the whole and in specific regions. Considering the significant role played by recreational complex in the national economy, its value for economic and social development of the any state and its regions, the need to development and implement of the system of regional recreational system marketing management gets the largest relevance in theoretical and practical aspects. Recreational areas are the special object of research in the elaboration of strategic programs of development of the territory or region. Territorial development is determined by the types and modes of primary use, the location of the material objects, the spatial structure of the region. It is possible to achieve the territorial development by the implementation of local economic policy, using the resource potential of the territory, taking into account the influence of internal and external factors in the development of the region, as well as through inter-regional and cross-border cooperation. In accordance with the existing objective and subjective conditions, use of «Public Relations» and branding elements have become one of the primary tools of marketing management of regional recreational systems development. In the process of using these tools is important to optimally combine social spending on health and recreation with the economic benefit of the region. Keywords: region, recreational resources, marketing management, competitive advantage strategy.

36-42

Authors: Dmitry Tsapuk

Article is devoted to the analysis of the experience of creation and the implementation of major investment, cluster and interregional projects in the field of tourism in the Central Federal district. This analysis has been carried out on the basis of developed by the author in 2012 the Report to the meeting of Council at the Plenipotentiary of the President of the Russian Federation in the Central Federal district «About the state of the tourism industry in the regions of Central Federal district» and on the contemporary sources. The availability and the key parameters of large-scale investment projects in the tourism sector in the regions of the Central Federal District are considered. The conclusion about high economic potential of the tourist industry and significant investor interest in this segment of the economy is drawn. Part of the developed in 2012 major investment projects have been included in the new edition of the federal target program, and part of them are pass hearing in the Coordinating Council of the federal target program. Due to the opportunities and experience of participation in the federal program the quantity and quality of developed investment projects and cluster regional projects have increased significantly in recent years. It is noted that creation of tourism clusters in CFD will promote to saving of historical and culture objects, developing of new tourist routs, revealing of Russian traditions, as well as support and development of Russian Orthodox culture, forming favorable environment for the growth of small and medium-sized businesses, offering a wide range of tourist products, both in composition and price. The projects of interregional cooperation and the experience of creating interregional tourist routes and products in the Central Federal District are another important aspect of stimulation the of tourism development. Keywords: regions of the Central Federal District, tourism development, investment projects, cluster and inter-regional projects, Federal target program, tourism routes, tourism products.

49-60

Authors: Аlexander Fedulin, Yuriy Kopylov, Oleg Afanasiev

The development Program project of road transport and tourism infrastructure «The roads of Power’s Soul» is presented in the article. The program was developed by the Coordinating Council for the development of tourism in the Central Federal District (СFD) of the Association of interregional social and economic interaction «Central Federal District» and the Russian State University of Tourism and Service. The urgency of the creation of generalizing, integral tourism and tourist services development programs for all regions of the CFD is justified in the article. It was noted that tourism is the rapidly growing sector of the economy CFD. But comprehensive solution of issues related to creation of the new tourism products cannot be provided by the only development of the infrastructure. This hinders the development of effective promotion tools, introduction of innovative technologies, staff training in the tourism and service of district. The creation of a unified tourism space is the one of the main directions of the tourism sector development in the Central Federal District. Such approach can only be implemented within a unified inter-regional program of tourism development in district and creating a tourist cluster with the active participation of each subject of the CFD. The program development project of road transport and tourism infrastructure in 2015 – 2025 is proposed in the article. The goals, objectives, stages, outcomes of the program are defined. The scheme of the complex federal automobile segmented tourist ring route through the territory of all the regions – subjects of the CFD is proposed. The main results of a comprehensive analysis of tourist routs, facilities and activities recommended for inclusion in the program are represented. The criteria for selection of destinations and also companies and organizations of tourism infrastructure for inclusion in the Program are substantiated. It is concluded that practical implementation of developed Program is very important; it might be very effective for the tourism development in the Central Federal District and Russia as a whole. Keywords: autotransport tourism infrastructure, «The roads of Power’s Soul», roadside service, the Central Federal District, program project.

69-75

Authors: Alexander Ermakov, Moorman Kokhreidze, Daniel Cherepanov

The main problems of implementation of event tourism in the Central Federal District (CFD), which primarily include short-term scale, the placing on the natural areas, the lack of in sufficient degree of accommodation and tourist services and style of carrying out of actions etc., are considered. The improvement of the quality of the event tourism are proposed to accomplish through the overall coordination in activities, use of the tourist information centers, establishment of a common organization of the enterprise for the hospitality industry event tourism CFD, equipping its engineering resources in the form of mobile homes of various technological purpose creating a culture and a new style of event tourism, taking into account the basic principles of sustainable tourism development, the formation of its legal and technical support and so on. Mobile homes, awareness of tourists and organization of activities allows to reduce the human impacts on the local natural landscapes of natural areas at the venue of event tourism. A new culture, style, organization and conditions of the event tourism activities will make it more appealing to a wider audience of tourists, not only in our country, but also for tourists from abroad. Keywords: event tourism, camping, mobile home, event calendar.

83-90

Authors: Nataliya Yakovenko

The prospect of tourism development in rural areas is connected with use of various approaches and models of the organization of agrotourism taking into account an environment and cultural and historical heritage of each region at steady observance of requirements of environmental protection, the quality standards and safety of tourists on vacation. Problems and perspectives of agrotourism development are caused by tendencies and changes in agriculture, problems of social and economic development of rural territories as in general in Russia, and in the Ivanovo region, directly. In this regard the Ivanovo region is the most interesting object for studying in Central Federal District because by the level of social and economic development it is the most crisis, depressive territory and takes the last place in relation to all regions of the district. In the territory of the district is represented a very wide range of attractive tourist recreational facilities and complexes which are popular both among Russian and foreign tourists. Experience of many European countries proves that in many Russian regions including the Ivanovo region possessing considerable ecological, recreational, social and cultural potential, development of agrotourism in rural areas can be the most effective instrument of their social and economic development. In recent years the Ivanovo region shows dynamic development of tourism, and offers unique tourist products. The biggest part of tourist resources of the region is located in rural areas. In article the characteristic of conditions for development of agrotourism in the region is given. Prospects of development of this type of tourism on the example of guesthouses are shown. Keywords: rural guesthouse, agrotourism, Ivanovo region.

99-104

Authors: Aljona Guseynova, Vera Morozova

Educational tourism is the one of promising way in Yaroslavl region, which has important task – inter-regional tourism organization. This can be achieved through the development and implementation of the project of patriotic tourist local-history expedition which named « Russia is my Motherland», which supposes collaboration between federal regions. Nowadays two regions take part in this project: Yaroslavl and Vologda regions, which represents projects of expeditions «Yaroslavia is my Motherland» and «Vologodchina is my Motherland». «Infant-Junior Centre of Tourism and Expeditions» and «Regional Centre of Child Additional Education» organize those expeditions. The main features, similarities and differences, possible ways of development and expedition participant quantity are considered in the article. The article includes fundamental requirements of expedition organization, sample of electronic registration, fundamental competitions and summarizing form. According expedition participant catalogue, fundamental expedition thematic parts are marked out. Further main ways of project development are considered through the experience of patriotic tourism local-history expedition «Yaroslavia is my motherland». The experience of quest game organization for attraction many students and pupils to project is shown in photos. In addition data of participant quantity dynamics is included in the article. The experience of municipal expedition «My Poshehon land» is considered. Finally main target of expedition «Russia is my Motherland» as a decision of the important tasks of educational tourism – development of inter-regional collaboration – is underlined. Keywords: educational tourism, Inter-regional collaboration, «Russia is my Motherland», tourist history-local expedition, «Yaroslavia is my Motherland», «Vologodchina is my Motherland», «My Poshehon land».

113-120

Authors: Irina Ponomareva, Tamara Tankieva

An interest in noble culture grows in Russia nowadays. A lot of noble estates are restored and An interest in noble culture grows in Russia nowadays. A lot of noble estates are restored and become objects of farmstead tourism. About 300 ancient estates are located in Tula region, but only the few can be used as tourism objects now. In this work the most known estates of Tula region, which are widely used in tourist programs and included in pilot model of the project «Tourist cluster «Russian estates» were allocated. Also, the distribution of estates in districts of Tula region is shown. For the evaluation of attractiveness of noble estates of Tula region the model of the investment cadastre was used and 25 factors of their investment appeal are shown. Based on this model the analysis of potential use of architectural heritage of noble estates and possibilities of realization of their functions was carried out. Three most perspective estates from the point of view of further restoration and the condition of their functional use were allocated. The cartographical data presentation about opportunities of preservation and further use of noble estates in tourist programs is given in the article. The special attention in work is paid to the estate of railway «kings» – barons fon Meck. Brief historical information about owners of the estate is given, the results of the analysis of safety of the building and the opportunities of its restoration and further use are shown. In this work it is shown that restoration of noble estates will promote considerable revitalization of regional tourism. Keywords: noble estates, tourist attractiveness, farmstead tourism, architectural heritage, investment cadastre, regional tourism, tourist programs, Tula region.

131-135

Authors: Sergey Golubchikov, Valeriya Khetagurova, Galina Bryukhanova

The unique geographical location, climate and abundance of cultural and historical monuments in the Tver region is of interest for both domestic tourists and foreign. Recreation resources of the region are extremely rich and include dozens of tourist facilities. In the region there are opportunities for the formation of the diversified tourism products, based on a combination of different types of tourism. Tver region is a leader in this type of tourism as recreational, cultural, educational, sphere of water activities. In recent years, the growth of quantitative indicators in the tourism industry in the region is observed, also occur qualitative changes. It is actively developing environmental, business, cultural, educational types of tourism, weekend breaks, extreme forms of water recreation, yachting. There are resources for development of river cruise tourism. But the high tourist and recreational potential of Tver and the Tver region is far from being fully used. So far, the industry has not qualified for the high level of the budget of the region, which is observed in developed countries. The article discusses priorities directions in the development of domestic and incoming tourism in the Tver region up to 2020, activities required actions by the regional authorities recommended for the development of tourism in the region are listed. The most important of them are the need to optimize the process of staff training for the tourism industry, the improvement of marketing and branding policy, organization of tourist information centers, the development of events, including event-related, the development of cruise tourism on the river Volga, including retro cruise. Keywords: Tver region, tourism product, Tver, recreational and tourist complex, tourist infrastructure, tourism activity.