Assoc. Prof. Natepanna Yavirach
CRITICAL SUCCESS FACTORS OF MANAGEMENT STYLE IN FOOD INDUSTRY AND CONSUMER PRODUCTS RESPOND TO THE ASIAN ECONOMICS COMMUNITY
Authors: 9-18
Number of views: 592
The study of Critical Success Factors of management style in food industry to Asian
Economics Community was conducted to investigate the factors that affect to Thai food
industrial in foreign countries, especially in Asian Economics Countries. The relationship
between business strategies and manufacturing concern with value chain activities, logistics
and transportation activities, business partners’ relationship, government support and
characteristics of entrepreneurs. The result found that the successful of the Thai food
industrial has high related work experiences at 0.74, value chain activities at 0.80 and
logistic and transportation at 0.76. The analytical of value chain activities in terms of
inbound activities, operation activities, outbound activities and transportation has the high
correlation level (r = 0.982, p-value < 0.01), following by procurement activities, human
resources development, product development with the high correlation level (r = 0.902 and r
= 0.903, p-value < 0.01). While the strategic management process, in term of strategic
planning also has the high correlation level (0.895, p-value <0.01) and strategic
implementation has the high correlation level (r = 0.891, p-value <0.01), the results show in
the same direction for all of them which the significant level of 0.01 and 0.05. The Structural
Equation Model (SEM) found that the latent variables of Factor affect to Thai food Industrial
have the impact weight score on observe variables of characteristic of Thai food entrepreneur
in term of experience and responsibilities at 1.42, leadership at 0.90, business partners at
0.65, product development at 0.82, government support at 0.97, to 1.00, market
development at 1.30 and distribution channel at 1.30 accordingly. The analytical of
constructive model on direct and indirect effect found that latent variables of entrepreneur
characteristics have the direct effect on critical success factors at .903, success factor on food
technology at 0.744, the management style at 0.877 with a significant level at 0.001. While
the latent variable of strategic management process has the direct effect on critical success
factor at 0.717, the strategic implementation at 0.713 with a significant level at 0.001.
Moreover, the latent variable of logistic and supply chain activities has the direct effect to
critical success factor at 1.883, competitive advantage at 3.061 with a significant level at
0.001. Food safety and food standard has the direct effect on critical success factor at 1.881.
Finally, the critical success factor has the direct effect to management style at 0.916 with a
significant level at 0.001.