How Interested Young People are in Film Festivals?
Authors: Vlad Diaconescu, Stefania Tuclea
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Festivals are generally considered one of the key activities that stimulate the economy. The first film festivals originated in Europe about 90 years ago and quickly became a global phenomenon. The most important reasons why tourists participate in festivals could be integrated into the "push dimensions" (family reunion, socializing, escape, novelty of events, self-esteem) and the "pull dimensions" (fun, food and drink, information and
marketing, transport). In general, festivals are considered a thriving tourist activity, the destinations offering
unique events, combined with high quality services and opportunities for socialization. This study is based on
research aimed at identifying young people's interest in film festivals and the influence of socio-demographic
aspects on this interest. The sample consisted of 438 young respondents aged between 18 and 26 years. The
research has shown that young tourists tend to behave similarly, which makes them a very attractive segment of
tourists, even if their budgets are not very high. The results also showed that young people have as main tourism
motivation to spend time with family or friends. Moreover, the preferences of young people for basic tourist
services are quite clear and unsophisticated. However, the results suggest some need to adapt the commercial
communication according to the gender of young tourists.