14
THE ANALYSIS OF SOCIAL RESPONSIBILITY CAMPAIGNS DEVELOPED IN ROMANIA AFTER EUROPEAN UNION ACCESSION
Authors: Sandra Valentina CĂTĂLIN, Iuliana Daniela CORBU
Number of views: 553
Once the Romania's EU access, the concept of social responsibility became more and more acquainted by the
campaigns of Romania and the population as well. Within this context, campaigns are faced with a new
challenge: adopting a responsible behaviour towards community and environment along their activities
regarding the business environment. The purpose of our study is to answer the questions related to the
Corporate Social Responsibility concept after the European Union accession: (1) How the social responsibility
campaigns improved during the economic crisis? (2) Why the local and multinational companies in Romania
have adopted the Corporate Social Responsibility practice? (3) What was the influence of these campaigns on
community? The research is based on information about eighteen enterprises from Romania, obtained by
analysing the specialized sites. Results show that there is a strong relationship between the concepts of the
Lisbon Strategy - as social renewal, business competitiveness and sustainable development –and the social
responsibility principles. Through this correlation we identified the main reasons why nowadays companies in
Romania assume the responsibility on community. However, beside this social responsibility, which is
fundamental, the Corporate Social Responsibility concept also means having an ethical behaviour regarding
economic activities and respecting the law. This way we can affirm we have now a clear vision of the Corporate
Social Responsibility concept, an ample subject regarding social behaviour of enterprises.