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Clúster de turismo de salud en Colombia: referentes para la competitividad
Authors: Edwin Causado-Rodríguez; Amira Mojica-Cueto; Arturo Charris-Fontanilla
Number of views: 349
This article presents part of the results of the research project “Strategies for Increasing Competitiveness through the Conformation of the Health Tourism Cluster in the Metropolitan Area of Bucaramanga -AMB”, required to qualify for the Master’s degree in Business Development of the Faculty of Business Sciences of Universidad del Magdalena. The objective of this paper is to demonstrate the progress of the autonomous conformation of the health tourism cluster in Colombia. In this regard, we assess, in a methodological and rigorous way, the prospects of the health tourism market, from bibliographic review in English and Spanish –of a public, private and scientific institutional nature– by business initiative, as well as from studies carried out in regions of Colombia and worldwide, that have implemented this line as a development option by exploiting surrounding competitive advantages. Among the obtained results, the angles or dimensions of this phenomenon, in the economic and social context, become clear. In addition, the tourism patterns are highlighted, as well as the reasons why progress has been made in the conformation of the different clusters at a national level. This allowed deep insights into the issue, based on the interest multisectoral vision.