M.I.R. (Modernization. Innovation. Research)

196–202

Authors: Zhukov E. A., Ilyin S. V.

Purpose: the main goal of the article is to build a conceptual model for the organization of effective functioning of the points of economic and innovative growth of the region in modern conditions, taking into account regional and municipal limitations of internal and external nature, with the aim of ensuring economic security, effective interaction of subjects of the "business-power" system Taking into account the influence of institutional factors. Methods: in the present study the following methods were used: systemic approach, methods of social diagnosis, comparative analysis, method of expert evaluations, and method of statistical processing of information. Results: the short characteristic of modern development and technical level of the Russian automobile roads network as the important part of the automobile roads material-technical base is presented. Realization process of the actual task putted by Russian President V.V. Putin to transport builders: two times increasing construction of automobile roads is analyzed. The reality of decision this task due to modernization roads economy material-technical base on the base of innovative technologies and progressive world experience in the field of roads construction is scientifically proved. Conclusions and Relevance: in spite of losing now in decision of the actual task putted by Russian President V.V. Putin to transport builders: two times increasing construction of automobile roads, nevertheless the real possibilities to reach the important aim still remain. It may be done only due to scientifically grounded modernization of the roads economy material-technical base on the base of innovative technologies and progressive world experience in the field of roads construction.

215–226

Authors: Kosiński Eryk

Purpose: the purpose of this publication is to assess legal guaranties of competition (free competition) between contractors in broadly perceived process of granting public procurement, which means not only entering into a contract subject to the specific legal regime, concluded by a public purchaser, or possible private purchaser subordinated to that legal regime, with a contractor (contractors) in order to satisfy its demand for certain goods or services, but also a due course of the whole process of granting public procurement, perceived as a sequence of factual and legal actions beginning with the moment of public announcement of a procurement, sending an invitation for submitting offers or sending invitation to negotiate for selection of an offer of a given contractor, up till final fulfilment of all obligations of the parties under the public procurement contract. Methods: the major research method is the dogmatic-legal method, namely an analysis of legal text of different laws. Moreover, there is a critical analysis of scholar literature. The most important in this context is to indicate mutual co-relations between competition and fair competition in area of public procurement system and to point other major principles of the public procurement process, such as non-discrimination rule, transparency, impartiality and objectiveness rule, legality rule, openness, rule of written form, primate of using tender mode (competitive mode, in another words it is a rule of extraordinary application of non-competitive modes or primate of granting public procurement in a tender mode). All of those rules constitute together components of the guarantee of genuine competition within the whole process of granting a public procurement. It must be stressed that the literature in the area of research in not really rich. This is accurate in terms of Polish literature and EU literature, too. Results. Conclusions and relevance: results of the research are such that new 2014 EU public procurement directives, viz. Directive 2014/23/EU, Directive 2014/24/EU and Directive 2014/25/EU, are not really aimed at fostering the competition as the main goal. Nevertheless, a specific and deep analysis of regulation of mentioned directives leads to the conclusion that those directives provide for bigger and broader economic competition. This is achieved generally thanks to opening of the public procurement market for micro, small and medium enterprises (SMBs’ sector).

236–248

Authors: Gurova I. M.

Purpose: in the current economic situation one of the main conditions of competitiveness of the company is its customer focus. In this regard, the most promising strategy for strengthening the stability of the organization is the management of customer relationships. The presented article explores the process of developing a customer relationship management strategy. This is a crucial, fundamental stage, from the very outcome of which the very possibility of achieving the organization's global goal depends to a large extent. Therefore, the development of a strategy requires deep reflection and qualitative elaboration. The aim of this work is to identify specific features of development of strategy of customer relationship management through the systematization of theoretical and methodological framework and a detailed consideration of the algorithm of this process. Methods: the methodology of the study is based on the application of universal scientific methods of analysis and synthesis, analogy and modeling. In the process of collecting and collating data used content analysis, comparative analysis, methods of induction and deduction, system approach. Functional, strategic and economic analysis, methods of formalization, forecasting and expert assessments are used to generalize information and solve assigned tasks. Results: in the process of the study, a common algorithm for creating a customer relationship management strategy was developed. In particular, its main stages have been identified; the processes of solving the most important problems have been singled out and studied in detail. In addition, the article substantiates the basic theoretical and methodological guidelines, as well as the practical aspects of development of this type of strategy. Conclusions and Relevance: the main feature of development of the strategy of customer relationship management is the focus on the value characteristics of the analyzed elements. This is due to the nature of its foundations, that is, a special kind of human relationships in the process of economic interaction. Key specific task in the process of developing the strategy is to differentiate customers. This forms the value of the customer base of the organization, which is the basis of the theses and decisions, which are formulated in the future. The presented algorithm of the work is based on the application of modern and classical management tools at each stage of the work. This is aimed at improving the effectiveness of strategy development. Applied value of the article lies in the possibility of using its recommendations for domestic entrepreneur structures, in the framework of the practical work on the development of the strategy of customer relationship management.

263–275

Authors: Dashkov R. Yu.

Purpose: the purpose of this article is to describe the Strategy Alignment Metamodel of the project and current activities, which allows us to connect the Goals and Strategies for Phases of the project with the Goals and Strategies of the company at all levels of the organization through targeted measurement and application of Interpretive Models. Building Networks of Goals and Strategies, and adopting organizational solutions, you coordinate the interaction of the Project office and departments of the company. This methodology is based on a Logical Rationale of the Contexts and Assumptions for establishing Goals and Strategies both for the project and for the company, and on preparation of Contexts and Assumptions, Goals and Strategies Alignment Matrices, which provides a flexible adaptation to the internal and external environment in the process of selecting the most successful Strategies to achieve the Goals. Methods: this article is based on the concept of Goals-Questions-Metrics+ Strategies, which is adapted as another concept of strategic monitoring and control system of projects: Goals-Phases-Metrics+Strategies. These concepts have formed the basis of the Strategy Alignment Metamodel, where a technology of Phases Earned Value Management is used as a measurement system for the project activity, and Balanced scorecard is applied for current operations. Results: strategy Alignment Metamodel of the project and current activities of the company is proposed hereby. It uses modern strategic monitoring and control systems for projects: Goals-Phases-Metrics+Strategies, and for the company: Goals-Questions-Metrics+ Strategies. The interaction between these systems is based on Contexts and Assumptions, Goals and Strategies Alignment Matrices. The existence of such matrices greatly simplifies management decisions and prevents the risk of delays in the execution of project Phases based on rational participation and coordination of the company’s departments. This model and the Networks of Goals and Strategies of the project and current activities, which are produced on its basis, have found practical application in the realization of construction project of production line of the LNG plant (Liquefied Natural Gas) and have led to effective communication between the Project office, departments and external stakeholders. Conclusions and Relevance: these studies show that the Strategy Alignment Metamodel is effective in the coordination of the project and current activities; as a result it is possible to agree the Contexts and Assumptions as well as Goals and Strategies. Forming Networks of Goals and Strategies, it is easier to monitor the activities of the departments of the company in case of their participation in the execution of the project phases and divide responsibilities between them. Application of Strategy Alignment Metamodel leads to better identification and management of risks that arise due to poor communication of the Project office with the departments of the company in delegation of works on the project Phases execution. Single database for Networks of Goals and Stretegies, Contexts and Assumptions, Goals and Strategies Alignment Matrices can serve as templates for future projects and training of the company’s project managers.

286–296

Authors: Tihonov A. V., Bogdanov V. S., Pochestnev A. A.

Purpose: the main purpose of this article is to identify «growth points» of economic growth in the regions, determine their type, and assess the conditions for their development. Methods: the main feature of this study is to obtain an expert assessment of the qualitative aspects of regional development. The main source of empirical data was an online survey conducted by the authors in 2016. Results: the study identified potential «growth points» in five regions of the Russian Federation and determined their nature according to the idea of modernizing the socio-economic environment. The selected points allow to develop the potential of the region horizontally. However, there are certain problems that hinder this development and they have been identified. Conclusions and Relevance: at the moment, the identified «growth points» can not be classified as information or intellectual, but in all regions there is the possibility of activating such industries. The «growth points» allocated by experts are still potential, because their technical, technological and innovative components have medium level of development. «Growth points» in the Republic of Sakha and the Nizhny Novgorod region have a greater modernization activity. Such expertise can be used by local authorities to adjust development vectors and strategies. It can also be an element of monitoring the socioeconomic development of regions.

305–313

Authors: Batov G. H., Temizheva G. R., Shardan S. K.

Purpose: in modern conditions development of the region is a necessary element of the transition to the new paradigm of economic growth. It is known that scientific and technological progress, which is the result of the knowledge economy is intended to implement technological innovations that should lead to an increase in productivity, renewal of fixed capital and competitiveness. The status of the regions of the Russian Federation, especially in the North Caucasus Federal district (NCFD), raises the need to identify technological potential, which they have that will allow you to change the structure of the economy, to identify the most important directions of its modernisation, to improve existing technology. Methods: methodological base of research is based on the use of a systematic approach and statistical analysis methods. Applied methods of scientific abstraction, analysis and synthesis, analogies and scientific generalizations. Results: the main task that remains is to solve the North Caucasus Federal district regions is to uncover technological structure, which is dominant. Knowledge of the state of the technological structure of the region will set out its development strategy, which can be based on the use of their own potential or the application of the principles of catch-up development, from the point of view of which it is possible to implement "step over" through technological modes by conducting innovative and technological policy that will promote a new economy. Conclusions and Relevance: implementation of planned actions is possible with the use of the theory of technological structures. Approach to the study of the region from the position of this theory allows a deeper look at the status of the economic structure of the region (country), trends of its development, to determine the strengths and weaknesses of the place in the technological development of industries, to identify the main (backbone) path of further growth.

322–329

Authors: Zadvornaya O. L., Borisov K. N., Ershov A. A.

Purpose: study and evaluation of modifiable potential risk factors of health of heads of medical organizations in terms of structural and technological modernization of the health system, the growing need for highly qualified management personnel. Efficiency of activity of medical associations largely due to the level of health managers, allowing to solve problems of activities of medical organizations in the modern fastchanging environmental conditions. Based on international experience and our own research the authors identified features of the state of health of heads of medical organizations, and the degree of exposure to risk factors for no communicable diseases; considered approaches to assess motivation and psychological readiness to promote the health and potential of managerial personnel in the formation of health-saving behavior. Methods: in the present study, the following methods were used: systemic approach, content analysis, methods of social diagnosis (questionnaires, interviews), comparative analysis, method of expert evaluations, and method of statistical processing of information. Results: reviewed and proposed approaches to use preventive measures prevention of risk factors of non-communicable diseases healthcare leaders, forming health-preserving behavior. Conclusions and Relevance: in modern scientific studies on the health of medical workers, including heads of medical institutions, defined the modern methodological approaches to formation of health-saving behavior and maintaining healthy lifestyle health care workers. Despite the high awareness of heads of medical organizations in the area of influence of risk factors on health, accessibility of medical care for the diagnosis and correction of risk factors of chronic no communicable diseases, risk factors of health among healthcare leaders have sufficient prevalence. Health-promoting behavior model is not a conscious lifestyle leader and formed as a reaction if you have symptoms of health disorders. Among the leaders of medical organizations appears typical for the whole population the situation: lack of awareness of the true state of their health, the presence of manifestations of the negative impact of modifiable risk factors of health, low motivation and psychological readiness for health promotion. The necessary intensification of actions aimed at shaping the attitudes of the heads of medical institutions for their health as the managed category healthy behavior. The health of the heads of medical institutions affect the efficiency of healthcare organizations and is reflected in the quality of medical care provided to the population.