International Journal of Social Sciences and Education Research

16-34

Authors: Yusuf Günaydın

The hospitality establishments with rising competition conditions of internal and external costumers in accordance with the expectations should understand the service quality approach and should also explain continiously to their personal. Service quality, costumer satisfaction and costumer loyalty are most effective competition power and tools as well. When the provided service quality is equal or bigger than expected service quality level highlights the importance of success and sustainable business life of hospitality establishments. In research on service quality and customer loyalty, mostly perspectives by external customers are considered. In detailed surveys, it is found out that there are only a few research conducted on service quality, satisfaction and customer loyalty in hospitality establishments analyzing both parties. In this research, service quality, customer satisfaction and loyalty are analyzed by considering the perspectives of customers in a 5-stars hotel located and managed in Bodrum. In the first part, secondary data are studied about research topic, whereas in the second part primary data collected on field research are analyzed.

49-63

Authors: Maha Elhini, Tarek Moursi

The proposed paper gauges the extent of social mobility in Egypt via measuring intergenerational educational achievements of youth aged 13 to 25 using cross-section household data from Egypt Labour Market Panel Survey 2012. According to the sample, youth account for approximately 22per cent of the population, roughly 13 million individuals. We assume the schooling-gap is a good proxy for individuals’ future prospects across social classes, thus rendering educational achievement a measure of social mobility. The schooling-gap is used to compute a social mobility index (SMI) for all Egypt and selected sub-regions across alternative age groups and gender. Regression analysis is employed to relate the schooling gap to different socioeconomic regressors and household characteristics including household income and education. Fields decomposition is used to estimate the SMI and identify the percentage contribution of each regressor in explaining variance in social mobility. Differences in SMIs for various social classes are evaluated using bootstrapping methods. Educational mobility estimates for all Egypt suggest high social mobility within a closing gender gap with minor inclinations in favour of females. Diminishing intra-familial discrimination appears towards educational attainment across all age groups. High mobility indexes are in alliance with the Egyptian government’s extensive educational expansion schemes. In response to such efforts, and in anticipation for thriving future prospects via labour market returns to education, youth have achieved world class quasi-convergence rates for schooling enrollment, quality notwithstanding. High social mobility succeeded in transforming urban but primarily rural labour force into a base of educated human capital. Most potential workers have become university graduates demanding higher returns to their invested education in dense urban cities, albeit unsuccessfully in the light of stagnant labour markets, pressing wages and work conditions downwards, thereby raising social tension. Policy implications of high social mobility accompanied by rising unemployment entails expanding rural and peripheral labour markets to absorb educated labour force at urban level returns. Ideally, no level of mobility could spur growth without social inclusion.

88-100

Authors: Hulusi Alp, Hüseyin Çamlıyer

In this study; aimed to examine the effects two years after the implementation of social adaptation of children movement education applied fused extracurricular activities and games program. Who attend primary school of the 7-8 age range of children's social adjustment disorder showing. The research group was created with child 25 social cohesion and behavioral disorders, determined by the school counselor. As determined by the school guidance counselor 25 children from, was formed by the researchers a simple random randomly selected, 14 social cohesion and behavioral problems of children in the experimental group, 11 social cohesion and behavior problems of children in the control group. Measurement as a means Social Adaptive and Behavior Scale is used who developed by the Adaptive Behavior Scale for Elementary School Children Epirus (1974) . Social adaptation process were compared 9-10 years of age in the 7-8 age range of with social adaptation in children. In analyzing the data, Mann-Whitney-U test and Wilcoxon Signed Ranks Test was used. As the results; The children in the experimental group tracking test scores of the children in the control group applied to the high rise in tracking test scores and game fused extracurricular activities, movement education has been shown to maintain the effects of the program after two years. In addition to, with social adjustment disorder in participating in the experimental group children's adaptive process monitoring scores of the children in the control group according to the adaptive process monitoring points statistically significant (* p <0.05) and (* p <0.01) was significant at the significance level respectively.

112-121

Authors: Mustafa Özgür Seçim

Europe is facing one of the biggest refugee crisis since the World War II. According to the official numbers almost 1 million people from the North African countries have reached to the European Union countries such as Italy, Malta and Spain. When the refugee crisis first appeared, citizens of the countries that accept these people firstly helped these people with mercy and peace. As the time goes on, people started to feel anxiety due to the situation of this crisis. Because as the period of these peoples' duration of stay gets longer, they started to change peoples' psychology. And yet 2011, another big refugee crises appeared in the process of Syrian civil war. Once again according to the official numbers, almost 2 million Syrians left the country and moved to neighbour countries. But as the time goes on, these people started to search for a better life and EU countries were the best choice among others. In this study, based on the news that were appeared in the euronews YouTube channel about the Syrian refugees, the comments of the European citizens are criticised according to content analysis and tried to find out how the nationalism expressions are increased.

131 - 142

Authors: Ulvi Sandalcı, Özgür Saygın, İnci Sandalcı

Goverments need powefull source of revenue to fulfill basic public service. Tax revenues are one of the most important sources of income for the fulfillment of this service. As a result of this each state needs an effective tax system well-functioning. Therefore, effective and efficient collection of tax revenues and providing entry at the least cost to the treasury is a great importance. As long as this activity cannot be achieved, the relationship between the state and taxpayers will affect adversely. Various costs of taxation, tax amounts which be waived, the operational costs of tax administration, the costs of tax burden in the process of a lawsuit and in the way of accrual-collection time lag lost revenue that be caused by inflation reduce tax collection efficiency. In this study, it was examined that what kind of losses of taxes in the process of accured or unaccured it was registered to tax administration were collected. Besides, it was calculated that how much of the state should collect taxes in one year was loss through examing tax collection costs, tax expenditures, costs of tax administration and Olivera-Tanzi effect. For an effective tax system it was offered suggestions by dwelling on costs should be considered and to be reduced.

156 - 162

Authors: Bülent Cercis Tanrıtanır, Kıvılcım Uzun

Toni Morrison is mostly known for frequently bringing up the problems of African-American people living in the US and of the black women in particular and social issues like racism, discrimination, feminism and male domination. She is also famous for revealing starkly the lives of African American society within dominant American culture from past to present. Morrison strengthens her fiction by establishing a close relationship between her stories and various texts as a significant characteristic feature of the postmodern period that she also belongs to. This close relationship can obviously be seen in The Bluest Eye which is the first novel of Morrison. In The Bluest Eye, she shows how the incidents that are the symbols of happiness for white society affect the African-American people by referring to a famous child story Dick-and-Jane that is well-known for American society. Furthermore, entitling the chapters of the novel as a season, she negates the features which people associates with seasons for African people living in the US. This study aims to examine the intertextual relationships in The Bluest Eye.

176 - 188

Authors: Gonca Güngör Göksu

It is a known fact that terrorist activities have many negative impacts on many factors in both global scope and individual countries. Especially, terrorist activities, which put serious obstacles in front of the countries’ progresses and development initiatives, cause to fail public services or not to serve sufficiently. In the study terror economy has been examined in various countries and it has been compared with education economy in related countries. In this context an analysis has been made among countries by gathering the data of public education expenditures in selected countries and the data of military expenditures in selected countries from international institutions as OECD, the World Bank, and SIPRI. The aim of study is examination of terror economy and determination of current similarities and differences among countries by comparing education economy with it. The limits of study contain the years which are from 1988 to 2014 due to easily accessible of all data.

197 - 206

Authors: Pınar Göktaş

Almost born in the same year, the group of individuals with common characteristics can be defined as the generation. Generation classification is made as Traditionalists, the Baby Boomer, Gen X, Y and Z. As part of this research, student’s problems were researched for the Y Generation who was born between 1980-1999. These problems have been identified with brain storming method, have been analysed with fishbone diagram and solution proposals have been presented by why-how tree diagram according to studens’ view of Süleyman Demirel University Isparta Vocational High School. 50 student have been selected from each of the seven departments in other words a total of 350 students of Süleyman Demirel University Isparta Vocational High School participated in this research. As a result of findings obtained from this research, students’ problems and solutions proposals by generation Y perspective should be shared with university management and local authorities so that the quality of education is expected to improve. The importance of this research is to identify the problems of students, to improve of the main problems and implementation of regulation and development works in other issues within the framework of total quality management. Also it would make important contributions if new researchers study about particularly the characteristics of generations in Turkey.

224 - 229

Authors: Serkan Otacıoğlu

The improving technology within the recent years, as well as the recently found and improved devices made understanding the enigmatic human voice and its properties easier, and rendered voice disorders more easily treated (Helvacı: 2003). Alongside to effective experimental practices, voice training includes the theoretical basics of behaviors towards vocal health of a specific individual, its preservation and proper usage, aka a process to be learnt via certain goals (Köse: 2001). An expertise area called “Phoniatry” has been found that regards itself with the problems of individuals that use their voices professionally like singers, politicians, lawyers, teachers, actors and actresses alike. Phoniatry is defined as a team job that necessities the unity among experts. This team is made up of an Otorhinolaryngology expert, a speech and voice therapist and a voice coach concerning the issues in larynx, voice, nose and hearing. Recently it has been made easier to figure out how come the voice of a singer, teacher and/or a theater player roughens and goes hoarse. A tumor that may arise in a smoker or a nodule in a singer are better diagnosed and treated. This is thanks to the researchers conducted to better understand how the human voice came to be, multiplying the importance of voice training. Thereby individuals in different occupational groups started taking voice training lessons to make better use of their voices (Helvacı: 2003). So that the voice of an individual is used in the correct way; this context requires the individuals in speech-related occupations to obtain the necessary physiological info and, thereafter, take up a course to use this info professionally. The most vital of the aforementioned “Team Job” is the individual him/herself, as it all boils down to the willingness of the individual; otherwise the success rate is extremely low. Therefore precautions need to be taken, so as not to encounter any vocal issues. This is, however, related to the education level of the individual. There are vocal training lessons in facilities that produce music teachers and in faculties of education. But there are no theoretical lessons on physiology, not to mention the complete absence of voice use in other faculties. This suggested physiological theoretical lesson is not only required to be mandatory in music education faculties, but also will bring benefits to teacher candidates in other branches for a better occupation.

241 - 249

Authors: Hilal Yakut İpekoğlu

Today, the increasing use of information technology causes information to be transferred by the way of virtual communication tools. Internet users share our ideas, opinion, and demeanor with other users via social media for examples, forums, blogs, internet groups, internet dictionary, etc. It seems to develop the many innovations, new ideas, new thinking, new habits through this information tools not only informs but also cultural sense. Cultural phenomena are open to change which are living phenomena in time. The present generation have ability of cultural adaptation by means of the environment which is multicultural and multinational, when they should have gained this ability by their family and kinship. Today, the internet and especially social media users have influenced other cultures and societies. The aim of this study is to find out the social media users’ perspectives of family and kinship cases. For his aim, the shares which are made on the issues of family and kinship have been examined in the Ekşi Sözlük website. It has been classified the shares of the Ekşi Sözlük author about family and kinship concepts by using the content analysis method and has been evaluated meanings which are attributed on these concepts.

262 - 276

Authors: Ayça Çekiç Akyol, Yasemin Kuruca

Marketing strategies change, evolve and develop together with the advancement of new communication technologies. At the same time, marketing communication efforts also become more important day by day and marketers seek for further opportunities to communicate the changing consumers. The necessity has arisen to reach out the target audience, to whom the advertisement messages cannot be conveyed, by means of different strategies or methods. Though an old method, one of the marketing communication methods needed more as days pass is the product placement. As a technique increasing the brand awareness, product placement is a practice intensely employed in both the global and Turkish cinema since the 1980s. Seen also in the period earlier than 1980’s, this method is beneficial in both material and reality terms for not only the advertiser but also the film producer or director. Regardless of the genre of film, money is needed to realize any film. Co-production, sponsorship and product placement are the primary sources of income for the cinema films. A new era has started following the 1990s in the Turkish cinema, and directors who created their own language of cinema and received numerous awards in national and international arena, like Dervis Zaim, Zeki Demirkubuz and Nuri Bilge Ceylan. Although these directors make films without bearing commercial concerns, yet again they need material resources to shoot their films. This study titled “Product Placement Practices in Independent and Box-office Films in Turkey” examines, through content analysis method, how the box-office films and independent films employ product placement, and qualitatively interprets and compares the obtained results.

286 - 292

Authors: Engin Koç

China overtook the U.S. as the number one oil importer on April 2015 in the world. Up to 1993, China had been oil exporter, but oil and other energy resources have been insufficient by increasing its share in world trade. Also, China has to persist production for sustainable development and keeping its place in world trade. China needs energy resources for sustainable production and stable export policies. Accessing energy resources is the main priority in agenda of Chinese foreign policy. Due to its energy resources and geopolitical location, Middle East has a crucial significance for China’s needs. China considers all sides in a roundtable debates as an instrument and conducts a cautious diplomacy by non intervening domestic affairs of states for easy access to energy resources. For decreasing costs in importing oil and natural gas from Middle East, China arranges armament agreements with oil exporter Middle Eastern states. In this paper, China’s increasing position in region, obstacles for its interest and counter policies will be studied with regards to energy policies in Middle East.