International Journal of Management

8

Authors: Dr. E. B. KHEDKAR

The Customer Relationship Management (CRM) is the highly valued in market for existing and current customers. In this research we explore the effect of CRM on factors such as customer satisfaction and customer loyalty. Since CRM is defined as an important key in business among companies to maintain and increase their customers base. In this study we look for various factors that are necessary for an effective CRM. In this research, we concentrate on these issues that are fetching importance to higher level officials in an organization: is there a relationship between CRM with customer satisfaction and loyalty in Indian organizations? If so then how we can relate CRM with customer satisfaction and loyalty? With globalization industries are growing rapidly and with ever growing industries, competition is also increasing. Further with appropriate statistical analysis the hypotheses framed in this study is validated and the results shows high positive correlation among the variables considered for the study.

8

Authors: Dr. Madhulika Ajay Sonawane

The Business organisations in India are looking forward to enter the new more challenging and expanded opportunities for doing business in light of the ‘Make in India’ policy. A new trend and a kind of new horizons are opening forth for entrepreneurs through advanced technology, investment and ease of doing business pattern. The changing patterns and scope of marketing has lead to the need of exhaustive, targeted and focused business strategies that will make the organisation to not only sustain the competition but also to set path for a long run competitive advantage in global competition. Viral marketing is not an age old term but the most effective competitive positioning strategy used in manufactured as well as service sectors for marketing. Several Authors and researchers tried to define the concept of viral marketing through different components, concepts and variable assumptions; however they do not give a standard definition. there exists some similarities in coverage of the idea in experiments and practice , so expressed in different forms author to author. This research paper aims to shed light on the theoretical understanding of viral marketing concept and its main components that have direct and indirect impact on any relational approach. This research is a combination of experimental and theoretical analysis of viral marketing

9

Authors: Dr.Dattatry Ramchandra Mane

The automobile industry has seen phenomenal growth during last two decades or so. It was observed that there was a tremendous pressure on the giants in this field to produce vehicles and fulfill the production processes carried out by these companies. These changes are distinct from the changes forced by the technological development. Further, these changes have added different dimensions to the traditional approaches in almost every function of the business. Certain new concepts have emerged, such as, Vendor Development, Supply Chain Management, Forward and Backward Integration of the production processes, Outsourcing etc. while introducing each of such new concepts, it has been stated that these concepts will lead to reduction of cost with high quality and greater speed in the production processes. This has led to increase in the number of SSI units supplying materials to these giants. Even the giants have shown interest in starting such a venture. The work load was such heavy that these vendors (i.e. SSI units) have further proceeded for subvendor ship. This has led to the creation of multi-layer production process for the production of one unit/part of the unit. The multi-layer, hierarchical process leads to decrease in margin of profit at each such level of process as also reduction in quality, delay in supply and increase in the number of rejections. As Employment generation has been one of the important objectives of development planning in India. This multi layer outsourcing has increased the level of employment as this tier–II and tier-III suppliers do not install high tech machines and hence employees large number of work force. Interest in measuring human capital has also been apparent in India. While the other forms of capital, including material, equipment, tools and technology, only represent inert potentialities, it is the human capital that converts this potential and energizes the creation of wealth.”