Media Education = Mediaobrazovanie

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Authors: María Rocío Cruz-Díaz, María Cinta Aguaded Gómez, Laura López Romero

This analysis, which forms part of an R&D project comprising thirteen Spanish universities with degree courses in Communication Studies (Audiovisual Communication, Journalism and Advertising) and Education (Teaching, Pedagogy, Psychopedagogy and Social Education), presents the needs and wants in media education within higher education. The presupposition is that media competence is essential for good university training, in line with the demands of society today. On this basis, the focus of this paper is an analysis of higher education textbooks. The results reveal non-existent or insufficient teaching provision of subjects directly related to media competence. At the same time, indirectly related subjects are mainly concerned with the technology dimension. We close the analysis with proposals and suggestions for broadening the curriculum spectrum.