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Requirements for Advertising in Armenia and Abroad
Authors: Levon A. Sargizov
Number of views: 345
The article presents some of the requirements for advertising, as well as special advertising bans established by the RA legislation and a number of other countries (CIS countries, Lithuania, Latvia, Estonia, the USA, India and others). Particularly, there was held an analysis of the requirements for legality, reliability and propriety of advertising, as well as of the special requirements to advertising in various sectors. This paper considers some of the requirements that are absent in the Armenian legislation, but presented under the law of other countries.
There was held an analysis of the international legal practice and considered some court cases in this area. Special attention was paid to the International Code of Advertising Practice and "caveat emptor" principle, which means "let the buyer be alert," used in the United States. In conclusion, there was presented a number of proposals for changes in the legislation of Armenia.