Synergy

2

Authors: Roxana Marinescu

Synergy 2/2018 contains a selection of articles presented at the two conferences organised in November 2017 by the Faculty of International Business and Economics: Future of Europe and Synergies in Communication.

8

Authors: Alina-Maria MARDARI

This article aims to give a sociolinguistic perspective on the presence of anglicisms and the semantic aspects of their usage and assessment in the German youth language. Youth language tends to adopt nowadays more directly imported Anglo-American loanwords through extensive language contacts and due to the cosmopolitization and Americanization of youth culture. The pervasive influence of social media determines a rapid spread of newest anglicisms among teenagers with similar interests, which facilitates a considerable semantic enrichment of vocabulary. The specific youth language anglicisms serve especially as means for constructing identity and communality.

9

Authors: Preeti SHIRODKAR

M.G. Vassanji’s latest novel – Nostalgia (2016) explores the dilemmas of identity and(be)longing - expressed or suppressed, realised or hidden, imposed or experienced - that have constituted the heart of diasporic writing. This paper explores the novel as a narrative that seems to move away from the genre, only to, before its close, arrive unexpectedly, at its centre, to focus attention on the unresolved and nagging concerns that serve for the diasporic as an albatross, that s/he is bound eternally to carry, whether at the physical or the psychological level.

11

Authors: Carmen ARDELEAN

One of the key terms in the last decades, multiculturalism is perceived as a critical approach to the peaceful coexistence of different cultures within the same geographical areas. Multiculturalism, as a concept, has proved its validity in certain cases (19th and 20th century America) but failed in others (modern Eastern Europe). Now, a new wave of migration requires a change of perception and a transition from traditional, nationalist preferences to a transcultural approach. The current study aims to tackle this trend from a socio-cultural point of view.

14

Authors: Iulia RĂȘCANU

Tradition and modernity are generally viewed as two opposite poles that do not meet.Society has been changing in contemporary India and women’s status along with it. India is one of the countries that has met the challenges of globalisation becoming a significant economic power. Under such circumstances, the status of women could not remain unaffected despite traditional patriarchal norms that still demarcate women’s movement and space of activity. The public and private spheres have been altered as well, with more women being able and willing to perform in the public sphere. Where does ‘tradition’ then dwell? How is it still linked to the concept of ‘woman’ - its (imposed) bearer and perpetuator for centuries? How does patriarchal society negotiate the new change brought upon the status of women? These questions are asked in the context outlined by Chitra Banerjee Divakaruni in Oleander Girl, along with a few issues that need to be analysed: the limits or crossings over the limits of the public and the private spheres in contemporary (West) Bengal; taboo breaking realities such as inter-racial relationships and babies born out of wedlock; border-crossing a necessity for (re)definition of identity associated with the uncertainty of return.

14

Authors: Lora CONSTANTINESCU

For a long time the public and the representatives of social sciences have tried to understand how advertising as a persuasive communication genre functions. The dimensions of advertising communication have been analyzed in various interpretative frameworks to provide reasons for and insight into the “construction of meaning” as well as today’s broadly accepted “consumption of advertising”. That’s why the present paper deals with two ad messages built upon religious imagery. The paper discusses the way the ad resonance in both economy (the German ad) and political marketing (the Romanian ad) relies on the (mis)use of the same religious motif borrowed from a famous Renaissance painting. In this way, the paper aims at making a contribution to the analysis of media literacy and of persuasive argumentation.

15

Authors: Anca PECICAN

The present study focuses on identifying levels of competence in languages for specific purposes (LSP) in the Common European Framework of Reference (CEFR). Although the European Council’s document does not explicitly address the LSP topic, certain recurrent clues indicating different degrees of competence in LSP are to be found in the description of the common reference levels of language proficiency. Such parameters are mainly related to learner’s degree of familiarization with the topic, to text types and to learner’s ability to linguistically express cognitive operations. In the last section, the findings of the research are applied to practical uses of CEFR in LSP classes.

15

Authors: Mihaela PARPALEA

The area of sociolinguistics plays an important part in the extensive framework of relationships between speaker and language, since references to rule-driven action patterns are recognisable therein. Linguistic formulations vary depending on particular speakers, listeners, languages, conversational topics, intentions, and culturally conditioned situations. The topic of the present paper is language analysis, with a focus on structures illustrated by specialised language, and on the description of the functions of language use from psychological perspectives, relying on poetry as an example. The paper deals with language varieties: on the one hand, the clear, factual, precise linguistic perception of reality by means of specialised language; on the other hand, the veiled, symbolic representation, which is filtered through one’s own experience and in some circumstances can come close to an artificial language. Both these facets can be grouped under the concept of language varieties, and can be seen as distinguishable forms of language, reaching beyond social, cultural and other types of parameters such as age, education or gender.

16

Authors: Antonia ENACHE, Marina MILITARU

The present research looks into Donald Trump’s inaugural speech, aiming to identify the nationalistic elements that surface throughout, as well as the President-elect’s attempt to combine these elements with a more conciliatory discourse, advocating for cooperation and international alliances. In the present global context, where the rise of nationalism appears to be the main challenge the world is facing, for political actors, it has become a matter of great rhetorical prowess to capitalize on this trend while also making sure that their discourse does not border on extremism or isolationism. In other words, nationalism is perceived as a good, positive force as long as it is interpreted as patriotism rather than radicalism. In our paper, we will analyse Donald Trump’s approach to this delicate issue, an approach we find to be of utmost importance, since he won the elections against all odds, precisely due to his nationalistic views.