MEDIATIZED SOCIAL OPTIMISM OF YOUTH: RESEARCH ІN THE CONTEXT OF MEDIATRAUMATIZATION
Authors: Елена ВОЗНЕСЕНСКАЯ
Number of views: 347
Social optimism is the positive expectations of a person, a group, a society that extends to a social life (faith in pro-gress, development of society), and which are supported by an active social position, willingness to act for the benefit of society, and awareness of ourselves as a socially significant force. In the conditions of the information society, me-diaized social optimism is determined by the media activity of the individual and the peculiarities of interaction with the media, depending on the level of media culture of society. According to the author's model, exposure to the process of media trauma associated with the stability of the individual (optimism, locus control) and self-regulation (media activity of the individual and tolerance to uncertainty). These characteristics of the individual are the targets of infor-mation influences: due to the influence on the emotional sphere and, as a consequence, social mood, the formation of a value sphere, a worldview that determines the social activity of person and his expectations of the future. An empiri-cal research confirmed the relations between model components. More than 1,300 high school students from all regions of Ukraine took part in the empirical research. Media-creativity was measured using scales: content creation, content distribution, motivation for media-creativity. An author's methodology for evaluating mediaized social optimism in youth is developed based on LOT (Life Orientation Test, 1985; adaptation: T.O. Gordeeva, OA Sichov, E.N. Osin). A connection was identified between mediaized social optimism and media-creativity. In the context of information war, the development of media-creativity as an increase in the media culture of the individual will influence the formation of positive youth’s expectations about the future, and thus, media-creativity becomes a means of preventing medi-atraumatization. Media-creativity can be seen as an effective copying strategy of a young person in a state of social upheavals.