Jurnal Sosioteknologi

187-199

Authors: krismanto kusbiantoro

Hunian tradisional masyarakat Mentawai yang paling utama adalah uma. Bagi masyarakat Mentawai, uma bukan hanya sebuah rumah tempat tinggal biasa. Uma adalah sebuah pusat kehidupan sekaligus identitas, baik sosial maupun spiritual, dan jati diri masyarakat Mentawai. Uma merupakan bukti keterampilan masyarakat Mentawai dalam pekerjaan pertukangan. Uma dibangun tanpa paku dan hanya menggunakan sistem sambungan silang bertakik dan sistem pasak. Perkembangan jaman dan teknologi yang begitu pesat ternyata berdampak pada gubahan uma yang sedianya dibangun dengan kearifan tektonika arsitektur tradisional, sekarang menampilkan gubahan hibrid dengan tektonika modern dan bahkan bernilai komersial. Fenomena ini menarik untuk diteliti dan dipelajari guna kelestarian nilai kearifan lokal pada uma. Tulisan ini berusaha menjelaskan fenomena di atas melalui deskripsi terhadap 2 bangunan uma suatu suku di Mentawai yang satu diantaranya adalah eks-uma yang sudah ditinggalkan dan satu lagi adalah uma yang saat ini mereka gunakan namun menampilkan gubahan hibrid akibat modernisasi. Deskipsi akan diungkapkan mencakup dimensi gubahan bentuk, sistem konstruksi, pemilihan material dan pemaknaannya. Pada akhirnya uma lebih dominan merupakan gagasan konseptual daripada entitas fisik. Fungsi dan aktivitas di uma jauh lebih penting daripada gubahan fisiknya. Oleh sebab itu modernisasi dan komersialisasi tidak terhindarkan dan justru menjadi pemberi warna baru dalam gubahan uma yang kontemporer.

213-220

Authors: Lucy Pujasari Supratman, M. Haidy Zulfikar Haidy Zulfikar

The Division of PT Telkomsel Branch Ambon which do the guerrillas work in the field to promote product knowledge of telkomsel is Broadband and Digital Sales Division. It has a major task in monitoring the sale and purchase of products M-KIOSK Data and Internet package. Supervisor of Broadbad and Digital Sales Division is demanded to have organizational communication skill to make the solidity of teamwork staff in this division. The research method is a descriptive case study. It has run for one month (June-July 2015) with the observation and the interview of Broadband and Digital Sales Supervisor, Mr. Victor Kwando. The results illustrated that by carrying the spirit of The Telkomsel Way, the supervisor can be very successful in transfering teamwork philosophical message to the staff by using open communication between supervisor-staff. The Supervisor of Broadband and Digital Sales establish an open communication within formal and informal organizational structure. This openness led credence to the effectiveness of organizational communication in minimizing misunderstandings among all staff members of Broadband and Digital Sales Division.

233-240

Authors: Ligia Stephani Samosir

The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research. Keywords: The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research.

255-266

Authors: sugiri kustedja

In the history of West Kalimantan, there has been an establishment of an association comprising Chinese gold miners, named Lanfang Kongsi (1777-1884). Kongsi conducted a management which by some western researchers was considered as a governmental system of democratic republican. This paper outlines the cultural background of the syndicate members being the glue to unite its members. This partnership is unique in the form of organization, decision-making mechanisms, election of the chairman, as well as the election of the board members. The initial establishment and the end of this kongsi occurred during the Dutch colonial occupation. This article contains reference model that had been emulated to run the kongsi management system, before any instances of state administration of western democracy was established.

283-290

Authors: rukman rukman

The aim of this paper is to analyze Obama’s speech at climate change conference (COP 21) held in Paris November 18, 2015. The analysis uses Fairclough’s three-dimensional model The three-dimensional model includes such aspects as text (language), discursive practice, and social practice. The results of analyzing these aspects show that under the textual (language) aspect, this speech is dominated by the use of both the imperative mood and material process of transitivity. Under the discursive practice, the speech blends the discourse of long-term commitment in achieving the two degree Celsius global warming target with the discourse of innovation and investment in clean energy technologies. As for its social practice, the speech reflects the shifting from the discourse of climate change into the discourse of innovation and investment in clean energy.

298-308

Authors: Syarifah Aini Dalimunthe, Intan Adhi Perdana Putri

Over the past decade, increased knowledge coupled with economic incentives, subsidies and related interventions has raised awareness and concern about climate change in vulnerable Greater Jakarta. This paper will analyze index and status of responsiveness and pro environmental behavior of each region within Greater Jakarta towards climate change by means of Climate Change Effectiveness Response Assessment (CERAM) using multidimensional scaling technique (MDS). Total data used is 1261 respondents. Overall, the index has shown Bogor responded and acted the most to climate change and likely has had more proenvironmental behavior. Bekasi, meanwhile, holds the highest index in individual resources (71.47). The most influencing attribute regarding the index and status response are willingness to take out insurance. The result of this study will provide evidence to support more ambitious regional response to climate change based on the status of responsiveness of each region in Greater Jakarta.