GISAP: Philological Sciences

3-6

Authors: Mariana Balasanian

Results of development of the so-called feminist linguistics are analyzed in the article. Its detailed studying is recorded in verbal culture of different nations by inequality of sex, and it is expressed by creation of gender-neutral language norm, codified in special dictionaries (Dictionaries of Gender-free Usage) in order to overcome of the "language sexism". Linguists, working in this direction, expect from such overcoming at least increase of the level of mutual understanding in communication processes. Besides, it was established that in conditions of a language sexism, which otherwise can be called the masculine discourse, the masculine gender type is almost the norm, prestigious manifestation of sexual character.

11-17

Authors: Dimitrina Hamze

In the research the attempt of a new definition of parody concept is made, new qualifications of the parody are emphasized in a pragmatic point of view, the terminological apparatus is enriched with new offers in the perspective of a speech acts complex, some established characteristics of the category are modified and specified. The genetic relatedness of irony with the parody is highlighted.

23-26

Authors: Alexandra Zalevskaya

Internal polycode hypertext is treated as a multimodal product of information processing; it serves as inner context for cognition and communication. At different levels of the consciousness dimensions, the role of signs, as the support for navigation through the linguistic and encyclopaedic knowledge and tops, as mental invariants of statements, directing the cognitive problems decision and providing mutual understanding at communication, is discussed. The helical model of the word identification and text understanding is presented. The hypertext principle is treated as cognitive universal, realized through the interaction of signs, tops and deep predication mechanism.

31-34

Authors: Valentin Lee

The problem of language conceptual analysis, as one of the most important problem of modern cognitive linguistics, is considered in the article. The concept nature is characterized; the role of the propositional content in the formation of its semantic components is defined. On materials of the concept «to work» cognitive-propositional structure, which is a source of semantic development of the word concept, is described.

37-42

Authors: Artur Chepkasoff, Liudmila Araeva

The speechwriter’s graphic text design, which defines efficiency and expressiveness of the speaker’s speech, is analyzed in article. Graphic tools are often used especially for the verbal image of politicians. The harmonious interrelation of graphic and verbal tools is explained with their introduction in deep mental processes (logical structures).

47-49

Authors: Larisa Taranenko

The analysis of characteristics of small form folklore texts is presented in the article. The method and quantitative intervals for the analyzed text systematization according to their length are offered.

52-55

Authors: Sabina Ayazbekova

The article is devoted to the comparative analysis of cosmogonic myths of various people, to mythological comprehension of the Universe history and beginnings of life on Earth. Correlation with cosmological concepts of natural science allows to make a conclusion about a community of approaches in mythology and science.

60-63

Authors: Lyudmila Yekshembeyeva

The problem of improving of tools of applied linguistic research is considered in the article. Main thesis: the linguistic knowledge becomes one of effective instruments of applied research in the context of linguistics and frontier sciences thanks to its new qualities – contextuality and institutional orientation. This thesis is justified and argued by results of studies of community of the context of knowledge of ethnomethodology and pragmalinguistics; examination of the ideological portrait of Kazakhstan company «Kazakhmys» on the site, the analysis of the «Great Silk Road» concept as a mean of advertising. As linguistic tools of applied research knowledge of lexicology and conceptology, techniques of the component, conceptual and discursive analysis, cognitive modeling of information space are presented.