International Journal of Sales & Marketing Management

1-12

Authors: J. Mekala Devi

Consumer Protection is a Socio-economic activity that is to be carried out by government and business with a prime interest of consumer satisfaction. Consumer protection has been a part of the responsibilities of the rulers in India even before independence. But a formal consumer protection law, which purely focuses on consumer protection, was enacted in the year 1986. The consumer movement that flourished in the early and middle of the 20th century made the whole world focus on formulation of strong consumer Acts. United nation guidelines were the basis for formulation of consumer protection policies and measures in many developing countries including India. Consumer Protection Act 1986 (CPA 1986), which was passed in Parliament in 1986, is considered as one of the best Acts for consumer protection among its counterparts. This paper brings out the evolution of consumer protection in India, formulation of CPA 1986 and its implementation. Keywords: Consumer Protection, Consumer Protection Act 1989, UN guidelines, Consumer Movement. Commercial organizations are well organized, better informed and have a better dominating position. The Consumer Protection Bill, 2019 was passed by the Indian Parliament on Aug 06, 2019, and later on signed by the President of India. This new act will replace the old Consumer Protection Act, 1986. Read this article to know the key features of the Consumer Protection Act, 2019. The 2019 Consumer Protection Act brings about fundamental changes to the existing 1986 legislation. But it also envisages a Central Consumer Protection Authority and vests too much power and control in this authority without proposing adequate administrative safeguards. Consumer Protection Act seeks to promote and protect the interest of consumers against deficiencies and defects in goods or services. It also seeks to secure the rights of a consumer against unfair or restrictive trade practices. Among them are the federal Federal Food, Drug, and Cosmetic Act, Fair Debt Collection Practices Act, the Fair Credit Reporting Act, Truth in Lending Act, Fair Credit Billing Act, and the Gramm–Leach–Bliley Act. “A manufacturer of product, which he sells in such a forms as a form as to show that he intends them to reach the ultimate consumer in the form in which they left him with no reasonable care in the preparation or putting up of products will result in an injury to the consumer’s life or property, owes a duty to the consumer to take that reasonable care”. – Lord Atkin.

23-42

Authors: Muskan Sharma, Manu Sharma & Komal Preet Singh

During the changing dynamic in lockdown period, it is important for researchers, advertisers, consumers and content providers to analyze different monetization models opted by service providers. This paper is written to study, understand and analyses various monetization models opted by OTT service providers. The study is conducted to study market insight of OTT services during the lockdown and satisfaction factor of customer for OTT services. Inputs will be beneficial to buy out important factors to streamline the success of OTT within the market. As not much of the literature available for research and to know the in-depth of the viewer mind the quantitative methodology is been chosen. The research method is convenience sampling and online survey conducted with the assistance of Google forms.

47-54

Authors: Jejelola Olajumoke Folasade & M.A Ogungbe

Digitalized marketing which is an offshoot of technology has become the expected way of conducting many aspects of businesses some businesses exist purely online. Real Estate Marketing is one of such aspect of businesses that will command greater result on various digitalized marketing platforms. The expectation of any prospective property investor is to have wide options to choose from when sourcing for properties. The use of internet / digitalized marketing can provide a meeting point for prospective clients by connecting properties to buyers or renters within a short frame of time and with little expenses. Various marketing platforms ranging from individual websites to company and corporate platforms have greatly enhanced the real estate marketing profession online. The need to obtain the best out of these various platforms has lead to the study of this paper. This study aims to identify available online search platforms for real property marketing in Nigeria. A survey on frequency of visit on property listing platforms were conducted on certain properties from ESVARBON registered surveyors in Nigeria. A total of 281 responses were analyzed. The findings of the study show that 89% of the respondent visit Facebook platform most makes it the highest visited platforms reason were that most of them have a Facebook account which is accessible easily. Recommendations are that estate firms should consider placing advert of listing platforms on the face book platform in order to publicize the platform.